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Men and the Media!,[object Object],L.O: ,[object Object],To know media representations of masculinity,[object Object]
Children Now (1999) – a research group,[object Object],Asked boys between 10-17 what they,[object Object],thought about males they see on,[object Object],television. ,[object Object],Attention focussed on girls,[object Object],Violent and angry,[object Object],Leaders and problem solvers,[object Object],Funny, confident, successful,[object Object],Rarely cry,[object Object]
Why could this possibly be problematic?,[object Object],L.O: To know media representations of masculinity,[object Object]
‘The masculine myth’,[object Object],Easthorpe (1990) argues that a variety of media such as Hollywood films and video games give this impression that a real man is based on his strength, aggression and violence. However this is an ideological myth as the majority of men are unable to reach this goal of true ‘hegemonic masculinity’,[object Object],[object Object],[object Object]
The 1980’s saw the emergence of a new breed of glossy magazines aimed at m/c men.,[object Object],[object Object]
Men shouldn’t be afraid to get in touch with their feminine side
They should treat women as equals
They should care more about their appearance
Active fatherhood is important,[object Object],[object Object],[object Object]
Colliers (1992) – men’s magazines are often contradictory  in their representations. There are still images of rugged extra-strong macho man still circulate in popular culture.  Women are also still sexualised in images in these magazines.,[object Object],[object Object],[object Object],[object Object]
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