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DESIGN FOR EXTREMES
CREATES VALUE FOR ALL
PRESENTED AT:
SFIS SPRING CONFERENCE 2015
WEBCOAST 2015
20 YEARS AGO
STOCKHOLM GÖTEBORG MALMÖ
Sara Lerén
@HeedTheNeed
INCLUSIVE DESIGN
FUNCTION	
   AGE	
  
CULTURE	
  
GENDER	
  
LANGUAGE	
  
INTERNET 20 YEARS
UN 3 DECEMBER 2014
UN 3 DECEMBER 2014
”Today is a beautiful day where
we leave the ”dis” at home and
bring only the abilities.”
Daniela Bas
I...
DESIGN FOR A FEW
JOBS WILL BE AUTOMATED
BAD DESIGN
“Bad design makes it
into the world not due to
malicious intent but with
no intent at all.”
Mike Monteiro
How d...
1. Think! How can we include
more people?
DESIGN THAT EXCLUDES
DESIGN THAT EXCLUDES
DESIGN THAT EXCLUDES
“The most dangerous
phrase in the language
is ”we’ve always done it
this way.””
Grace Hopper
THE POWER OF HABIT
INCLUSIVE DESIGN
Temporarily Abled Bodied (TAB)
IF WE’RE LUCKY WE’RE TABS
“What’s good for
people with disabilites
is good for everybody.”
Stina Johansson
ETU
GOOD FOR EVERYBODY
CHANGES TO LEGISLATION
From 1 January 2015
inadequate accessibility is
a new form of
discrimination according
to the Discr...
2. What are others doing?
1. Think! How can we include
more people?
LOOK FOR THE HELPERS
“When I was a boy and
I would see scary things
in the news, my mother
would say to me,
”Look for the ...
EXTREME DESIGN FOR EVERYDAY USE
COMPLEX SOLUTIONS
SIMPLE SOLUTIONS
GOOGLE
TOCA BOCA
Toca TailorFancy mess
2. What are others doing?
3. Build iteratively – test often
1. Think! How can we include
more people?
TEST IT!
TIME
AMOUNT
TEST IT!
TEST IT!
Webbriktlinjer.se
	
  
TEST IT!
How would this work for people
who define themselves as
something other than female or
male?
“If I had asked people what
they wanted, they would
have said faster horses.”
- Henry Ford
FIND TEST SUBJECTS
WHO DO YOU WANT TO INCLUDE?
THANK YOU!
inuse.se
@HeedTheNeed
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Design for extremes creates value for all

  1. 1. DESIGN FOR EXTREMES CREATES VALUE FOR ALL PRESENTED AT: SFIS SPRING CONFERENCE 2015 WEBCOAST 2015
  2. 2. 20 YEARS AGO
  3. 3. STOCKHOLM GÖTEBORG MALMÖ Sara Lerén @HeedTheNeed
  4. 4. INCLUSIVE DESIGN FUNCTION   AGE   CULTURE   GENDER   LANGUAGE  
  5. 5. INTERNET 20 YEARS
  6. 6. UN 3 DECEMBER 2014
  7. 7. UN 3 DECEMBER 2014 ”Today is a beautiful day where we leave the ”dis” at home and bring only the abilities.” Daniela Bas International Day for People with Disabilities 2014
  8. 8. DESIGN FOR A FEW
  9. 9. JOBS WILL BE AUTOMATED
  10. 10. BAD DESIGN “Bad design makes it into the world not due to malicious intent but with no intent at all.” Mike Monteiro How designers destroyed the world @ Webstock 2013
  11. 11. 1. Think! How can we include more people?
  12. 12. DESIGN THAT EXCLUDES
  13. 13. DESIGN THAT EXCLUDES
  14. 14. DESIGN THAT EXCLUDES
  15. 15. “The most dangerous phrase in the language is ”we’ve always done it this way.”” Grace Hopper THE POWER OF HABIT
  16. 16. INCLUSIVE DESIGN
  17. 17. Temporarily Abled Bodied (TAB) IF WE’RE LUCKY WE’RE TABS
  18. 18. “What’s good for people with disabilites is good for everybody.” Stina Johansson ETU GOOD FOR EVERYBODY
  19. 19. CHANGES TO LEGISLATION From 1 January 2015 inadequate accessibility is a new form of discrimination according to the Discrimination Act
  20. 20. 2. What are others doing? 1. Think! How can we include more people?
  21. 21. LOOK FOR THE HELPERS “When I was a boy and I would see scary things in the news, my mother would say to me, ”Look for the helpers. You will always find people who are helping.”” Fred Rogers
  22. 22. EXTREME DESIGN FOR EVERYDAY USE
  23. 23. COMPLEX SOLUTIONS
  24. 24. SIMPLE SOLUTIONS
  25. 25. GOOGLE
  26. 26. TOCA BOCA Toca TailorFancy mess
  27. 27. 2. What are others doing? 3. Build iteratively – test often 1. Think! How can we include more people?
  28. 28. TEST IT! TIME AMOUNT
  29. 29. TEST IT!
  30. 30. TEST IT! Webbriktlinjer.se  
  31. 31. TEST IT! How would this work for people who define themselves as something other than female or male?
  32. 32. “If I had asked people what they wanted, they would have said faster horses.” - Henry Ford
  33. 33. FIND TEST SUBJECTS
  34. 34. WHO DO YOU WANT TO INCLUDE?
  35. 35. THANK YOU! inuse.se @HeedTheNeed

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