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DESIGN FOR EXTREMES
CREATES VALUE FOR ALL
PRESENTED AT:
SFIS SPRING CONFERENCE 2015
WEBCOAST 2015
20 YEARS AGO
STOCKHOLM GÖTEBORG MALMÖ
Sara Lerén
@HeedTheNeed
INCLUSIVE DESIGN
FUNCTION	
   AGE	
  
CULTURE	
  
GENDER	
  
LANGUAGE	
  
INTERNET 20 YEARS
UN 3 DECEMBER 2014
UN 3 DECEMBER 2014
”Today is a beautiful day where
we leave the ”dis” at home and
bring only the abilities.”
Daniela Bas
International Day for People
with Disabilities 2014
DESIGN FOR A FEW
JOBS WILL BE AUTOMATED
BAD DESIGN
“Bad design makes it
into the world not due to
malicious intent but with
no intent at all.”
Mike Monteiro
How designers destroyed the
world @ Webstock 2013
1. Think! How can we include
more people?
DESIGN THAT EXCLUDES
DESIGN THAT EXCLUDES
DESIGN THAT EXCLUDES
“The most dangerous
phrase in the language
is ”we’ve always done it
this way.””
Grace Hopper
THE POWER OF HABIT
INCLUSIVE DESIGN
Temporarily Abled Bodied (TAB)
IF WE’RE LUCKY WE’RE TABS
“What’s good for
people with disabilites
is good for everybody.”
Stina Johansson
ETU
GOOD FOR EVERYBODY
CHANGES TO LEGISLATION
From 1 January 2015
inadequate accessibility is
a new form of
discrimination according
to the Discrimination Act
2. What are others doing?
1. Think! How can we include
more people?
LOOK FOR THE HELPERS
“When I was a boy and
I would see scary things
in the news, my mother
would say to me,
”Look for the helpers.
You will always find
people who are
helping.””
Fred Rogers
EXTREME DESIGN FOR EVERYDAY USE
COMPLEX SOLUTIONS
SIMPLE SOLUTIONS
GOOGLE
TOCA BOCA
Toca TailorFancy mess
2. What are others doing?
3. Build iteratively – test often
1. Think! How can we include
more people?
TEST IT!
TIME
AMOUNT
TEST IT!
TEST IT!
Webbriktlinjer.se
	
  
TEST IT!
How would this work for people
who define themselves as
something other than female or
male?
“If I had asked people what
they wanted, they would
have said faster horses.”
- Henry Ford
FIND TEST SUBJECTS
WHO DO YOU WANT TO INCLUDE?
THANK YOU!
inuse.se
@HeedTheNeed

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Design for extremes creates value for all