Submission for WAT Awards 2012

1. Social Media Agency of the Year
A WAT Awards Submission

2. About Social Wavelength
• A Social Media agency founded in 2009 operating out of
Mumbai
• Founded by Sanjay Mehta, Hareesh Tibrewala and Mihir
Karkare, we’re now a 120+ member team managing 50+ top
brands
• With the second round of funding we plan to expand
operations and set up offices in Bangalore and Delhi

3. Brands We Manage

4. Brands We Manage
..and these are just some of them!

5. The Management Team
• Serial Entrepreneur
• BE, MS (USA)
• 1st Venture – Director, Alpha Electric Group
• 2nd Venture – Cofounder, Homeindia.com, One of India’s first
ecommerce ventures
• COO, Compare InfoBase – 1000+ people operation, one of the
largest internet business in India.
Sanjay Mehta • Strong Marketing and Business Development capabilities
Joint CEO
• 1st Venture – Partner, IFCM Counselors
• 2nd Venture – Cofounder, Homeindia.com, One of India’s first
ecommerce ventures
• President, Jesons Industries Limited – $45 million enterprise
• Strong Business Strategy, HR and Finance capabilities
Hareesh Tibrewala
Joint CEO

6. • Bachelor of Electronics
• 1st Venture – Cofounder and AVP, Social Wavelength
• Strong technology background and understanding of the
medium
Mihir Karkare
AVP
• Ex-Lowe (Paul was the Engagement Director at Lowe Lintas
India’s Digital Practice)
• 18 years of experience spanning Advertising, Marketing, IT,
Analytics with an entrepreneurial stint
Paul Dueman
Engagement Director
• Ex-Madison (One of the largest Advertising agencies in India)
• 7 years of experience in communications, advertising and
media
Amarjeet Thakur
Senior Manager (Creative)

7. The Specialists
Brand Social Media
Visualizers
Planners Strategists
Content Outreach
Designers
Creators Specialists
Project Account Business
Managers Managers Analysts

8. What Makes Us Special!
• Dynamic growth in the past three years
• Gap Identification of ‘social media’ while it was at a very
nascent stage
• A judicious blend of Agency + KPO business model and
leveraging technology to address key challenges of Social
Media
• A well-rooted specialized team and diversification in the
services offered
• Expansion at a frenetic pace

9. Our Work Speaks For Us!
• Channel [V]
– Built a million-strong community, and still growing!
• Idea Cellular
– Surpassed a huge number of 1 Million fans on Facebook
– Created an application engaging more than 35,000 people
• Star Plus India
– Online game of MasterChef on Facebook generated 2.73 mn
impressions with over 55,000 clicks on the Facebook tab and around
10 minutes of game play on an average
– On-ground activity yielded 1.29 million impressions and over 6400
game plays

10. Our Work Speaks For Us!
• AdAsia 2011
– Managed their offline events and generated great community
– Brought the event on the social media space with great results and
commendations
• IGCW
– Helped establish and reach out to many international registrations
through LinkedIn outreach
– Managed their three-day international event online to generate buzz
across social media platforms

11. Recent Recognitions
• One of the ‘Red Herring Asia 100’ Companies
• Idea Cellular, Havells, and India Infoline feature
in the Fortune 500’s list of the Top 25 best
managed social media for brands

12. Why A Good Win for WAT?
• Our journey is the perfect example of what WAT stands
for
– Connect. Converse. Collaborate.
• We lead by example
– Early adopters of the field
– Risk takers
– Biggest Social Media Agency (by headcount)
• Strong vision and meaningful execution
– Expanding business horizons
– Diversifying service offerings
– Contributing to the growth of industry

13. Thank You