Find your X workshop for EO Greece by Willem Sodderland, founder of Buzzable, the Innovation Accelerator.

2. The Big Question…

3. Well…

4. 100 Adrianou

5. Word of Mouth Marketing
Giving people a reason to talk about
products and make it easy to do so.
The Story of…

6. Launching 300+ Products

7. Remarkable Companies & Stories
Market’s Story:
ability to Multiply
Sticky
Stories.
Your Story: the
ability to Inspire
Powerful
Purpose.
Client’s Story: the
ability to Activate
Emotional
Experiences.

8. So let’s…

9. Purpose: the Story that gets you out of bed
Phil Libin, CEO Evernote
“Choose a mission that's sufficiently epic”

10. Purpose: small is the new big.

11. Purpose: disrupt an industry

12. Purpose: turn a small thing into a big theme.

13. Exercise: Pimp your Purpose

14. Hints.
Feedback
from Clients.
“When am I
my best ?”
What do you
do different ?
“What will your
competitors never do ?”
Frustration
“What is (still)
bugging you ?

15. Mapping the Mind
Purpose 1.0
Purpose 2.0
frustration
different
clients
smaller
disrupt
bigger

16. Word of Mouth: The Customer’s Story

17. The Absolute Power of Buzz

18. Emotions → Word of Mouth
Create an
extreme
benefit.
Disrupt
Expectations/
Change rules
Emotional
Experience.
Your Customer’s
Story

19. Extremely Guaranteed

20. Extremely Cheap

21. Extremely Fast…

22. Extremely Agile…

23. Extremely Fair.

24. Extremely Customer Centric
THE AMAZON WHISPERER
ON THE TRAIL OF A MYSTERIOUS ONLINE
COMPANY THAT HAS CRACKED THE SECRET
TO MAKING PRODUCTS PEOPLE WANT.

25. Disruptive Pricing (1)

26. Disruptive Pricing (2)

27. Disruptive Pricing (3)

28. Disrupt: the Male Domain
Leen and Bertus are opening the doors
to the only female-free zone in Rotterdam.
Ladies, we love you but we believe
that every man has the right to
a place where he can be man.

29. Extreme Service: Shoes & Pizzas

30. Mini Hackathon
Create an emotional customer
experience with your hackers:
• Create an Extreme Benefit
• Disrupt Expectations/Break Rules

31. Aligning Purpose & Experience
My company will be remarkable
because it has the ability to:

32. Multiplying your X
Let them
experience
Create Trial
Create
Conversations
Turn Brains on
Sticky
Stories.
Market’s Story:
ability to Multiply

33. Bypassing the Lizard Brain
Pay
Attention
Sleep
Panic

34. Extreme Benefit as the Sticky Story

35. Sticky Story: disrupt patterns
vs.

36. Sticky Stories: disrupt philosophy
&

37. Disruption = Attention
RSI Syndrome ?
Keep Clicking.
Back Problems ?
Time to Surf.

38. Create Conversations with Visuals

39. Multiply: Try it !

40. Disruptive Trial
Help, my baby is
shrinking !

41. Exercise: Disruptive Headline
Your disruptive
headline

42. Remarkable Companies…
Powerful
Purposes.
Delivering
Happiness
Emotional
Experiences.
Exceptional
Customer
Service
Sticky
Stories.
Happiness
Index
…Align around one story.

43. Your X is that story.
It is your ability to
make a difference.
To be remarkable.

44. The Ability to Build
3 Core Technologies
1. …
2. …
3. …

45. Wrap Up.
willem@buzzable.biz
@sodderland
#buzzable
www.buzzable.biz
slideshare/sodderland