The slides from my guest lecture at Royal Holloway, University of London in February 2015.

1. How to act as a
leader online
!
Instagram @sofiesandell
Twitter @Soffi_Propp
LinkedIn Sofie Sandell

2. !
Personal branding &
being a thoughtleader
• Be remembered
• Be recruited
• Build your reputation
• Be promoted

3. Ralph Waldo Emerson
1803-1882
Today there are hundreds of thoughtleaders who
in a generous way share they thoughts, ideas and
knowledge with the world
And it can be you.

4. Your brand is:
• What you say about yourself
• What your colleagues say about you
• What your clients and partners say about you
• All kind of testimonials
• What you are remembered for.

5. The digital leadership process
1) Platform - where shall you be online?
2) Profile - what shall you write about yourself?
3) Presence - are you exploring the online platforms?
4) Contribution - are you contributing to discussions,
helping people, sharing relevant content?
5) Leader - are you creating content that others are
commenting on, sharing and are you starting discussions?

6. 5 words that describes
who you are,
what you stand for
and believe in.
Exercise

7. Verbal and nonverbal
Words
Spoken language
Written language
Information sharing
Paralinguistic; the characteristics of
the voice and tone
Time
Posture
Artefacts such as clothing, earrings
and glasses
Gestures
Touch
Visual eye contact
Body movement
Space

8. Language used in the right way = power
Never copy - write yourself when blogging
Do research and share the results
Use links for proof and backup
Cowrite new content with experts -
collaboration gives you power online
Use hashtags and keywords
Don’t be obsessed with your own products
Be helpful & share inspiring content

9. You don’t know if you are a leader or thoughtleader
who inspire others until you’ve tried really hard
Look for new things and new trends
Always learn! Thoughtleaders are improving their
soul, mind and heart by living, loving and always
learning.
Three thoughts

12. Twitter @Soffi_Propp
Instagram @SofieSandell

13. Twitter @Soffi_Propp
Instagram @SofieSandell

15. Twitter @Soffi_Propp
Instagram @SofieSandell

16. Twitter @Soffi_Propp
Instagram @SofieSandell

20. Always follow thought leaders
and influencers and learn
from them by what they do.

21. What does the profile photo say about you?

22. Banners and their messages

28. The groups you belong to

35. Testimonials
1. How would you describe Maria?
2. What did you learn from working with Maria?
3. What surprised you about Maria when you worked
together?
4. Did the knowledge and skills Maria brought to the
organisation help you to achieve more and to plan
better projects?
5. What other types of businesses would you
recommend Maria to?

36. !
Digital leadership in 10 tweets
1.Leaders are interested in people. Get to know more people and find
out what their dreams are. Then you can guide them. #leadership
2.If you care about others, people feel that both online and offline. Use
a nice and polite language. #wordsmatter
3.Learn how to use all the major social media tools. Never let
technology stop you from participating in discussions.
#DontBeATechnophobe
4.When you communicate and share your thoughts online use
inspiring action words that lifts people’s spirit. #Inspiration
5.New technology creates new problems. Learn how innovation
works, that helps you become a better leader. #Innovation

37. !
!
!
6.The language of creativity involves being kind to new ideas and
allowing them to grow before judging them. #Creativity
7.Accept that new technology and new ways of communicating
means new questions, problems and answers that take time to
figure out. #Respect
8.Manage your communication over email well. Don’t let your full email
inbox make your feel bad. Take control and learn how to structure it
better. #Structure
9.Never comment on anything online when you are tired, hungry or
sleep deprived. You might say something you regret. #Leadership
10.Treat all geeks with respect. You rely on their creativity when
solving problems for your customers. #respect #DigitalLeadership

38. Thank you!
!
Instagram @sofiesandell
Twitter @Soffi_Propp
LinkedIn Sofie Sandell