Business Strategy and Policy
For Next Generation:
Social Media Related DC
Assoc.Prof. Dr. Thanachart Numnonda
Director
Software Park Thailand
28 June 2012
1

Things that Baby Born after 2011
does not know
Video tape
Travel Agents
Paper maps
Long distance call
Wired phones
Yellow and White Pages:
etc..
2

15 Current Technologies My
Newborn Son Won’t Use
http://gizmodo.com/5901576/15-current-technologies-my-newborn-son-wont-use 3

15 Current Technologies My
Newborn Son Won’t Use
http://gizmodo.com/5901576/15-current-technologies-my-newborn-son-wont-use 4

The enterprise world we live in
2010 and beyond
Global Direct, Open Customers
(Customers, Resources, IPs are acquired everywhere) Communication
(e.g. Social Media)
Digital Life Convergence
(Work and Personal lines are blurring)
Work Remotely
(Mobility Trend)
Transparency
(Blogs, Social Computing) Brief Collaboration
(Assemble the best, Disassemble upon completion)
Source : I’m Cloud Confused 5

The new “Always On”
workforce
Smaller and Less Sufficiently Skilled
Increasingly Global
Highly Virtual
Vastly Diverse
Autonomous and Empowered
Source : Hewitt Associates: Next Generation Talent
Management 6

Mobile Workers
“IDC expects the global mobile worker population
to increase from 919.4 million in 2008 to more than
1.19 billion in 2013, representing nearly 35% of the
worldwide workforce”
Sean Ryan, research analyst for IDC's Mobile Enterprise group.
7

The 2020 workspace
“By 2020 our office will be everywhere, our team
members will live halfway around the world. How,
where, when and for whom we work will be up to us
– as long as we produce results.”
Meister& Willyerd
8

9

2014
Mobile will become the most common
way of accessing the Internet
10
Source :Trending the future: Mobile Trends 2011

Welcome to
The Post-PC Era
11

iPhone
12

iPad
13

iCloud
14

SmartPhones
15

SmartPhone Market Shares Q3 2011
16
Source :Gartner 2011

Smartphone Market Share
17

Smartphone Sales Prediction
18

Global smartphones annual sales will grow
about 46 percent to 687.9 million units this year
and will touch 1.05 billion units in 2014
[Credit Suisse; Apr 2012]
19

Tablets
20

Tablet Sales Prediction
21

Devices sold in Thailand 2011 is follows:
Tablet 480,000 units; Desktop 1,320,000 units and
Notebook 2,020,000 units. In 2012; The number of
Tablets sold in Thailand is expected to be
2.5 million units.
[NECTEC; Apr 2012]
22

Online shopping in Thailand in 2011 is 80%;
expect to grow to 93% in the next 6 months:
59% of these are mobile shopping:
[Mastercard; Apr 2012]
23

Internet Usage in Thailand
18,310,000 Internet users; 27.4%
Penetration [NECTEC, Dec 2011]
Average Download Speed 6.5 Mbps;
Upload Speed 1.5 Mbps; Avg cost $3.72
per Mbps [Net Index, 2012]
Broadband Subscription 3.39 Million users
[Reuters, Q4 2011]
14,235,700 Facebook users [Mar 2012]
24

Mobile Usage in Thailand
Mobile penetration rate in Thailand was
estimated at 107.86% over a population estimate
of around 66.7 million. [MNO Directory,March
2011]
AIS 31.2 Million Subscribers, DTAC 21.6 Million
and True Move 17.2 Million [Q4, 2010]
Smartphone usage in 2010 is 18% and expect to
grow to 60-65% in 2015 [Frost & Sullivan]
Fixed Line 9.1 Million [March 2010]
25

Thailand Technology Trends 2012
26

Thailand Technology Trends 2012
Business Continuity
Cloud Computing
Online Consumerization
Predictive Analytic
Media Tablet and Beyonds
Mobile Centric Application, Contents & Interfaces
Social Network
High Speed Connectivity
27

Mobile Cloud Computing
28
Source: wikipedia

29

IT Business Strategies
Social Media on the enterprise
DC: Public/Private Cloud
Bring your own devices
30

Social Business Landscape
31
Source : Hinchcliffe at SBS 2010

The 21st Century Business Environment
32
Source : Hinchcliffe at SBS 2010

Digital Revolution
33

www.facebook.com/softwareparkthailand
34

twitter.com/swpark
www.snsconference.com
Social Networking Security Conference 2011

Dropbox
www.snsconference.com
Social Networking Security Conference 2011

www.slideshare.net/softwarepark
www.snsconference.com
Social Networking Security Conference 2011

knowhow.swpark.or.th
www.snsconference.com
Social Networking Security Conference 2011

“Cloud computing will transform the IT industry
as it will alter the financial model upon
which investors look at technology providers,
and it will change vertical industries,
making the impact of the Internet on
the music industry look like a minor bleep,”.
Peter Sondergaard, senior vice president at Gartner
39

“At year-end 2016,
more than 50 percent of Global 1000 companies
will have stored customer-sensitive data
in the public cloud.”.
Gartner Prediction 2012
40

Top 5 Cloud Computing Trends
IT departments will be forever changed
Cloud security will no longer be an issue
Custom cloud computing services
Custom software development will shift towards
the cloud
Innovation
41
Source : http://www.rickscloud.com/

9 Trends that Impact the Future of
Mobile Cloud Computing
Enterprise and consumer mobiles apps are getting
increasingly smart
Phone network providers are trying to climb up the
value chain.
4G LTE compatible devices are supporting bandwidth
intensive applications
The entry of iPads into the enterprise space
HTML5.
42

9 Trends that Impact the Future of
Mobile Cloud Computing
The rise of mobile commerce
Fragility of mobile devices.
Increase in the worker mobility
Fragmentation of devices.
43

BYOD
44

Sign of the Times
1995: Employee Car
2005: Employee Cell Phone
2015: Employee Computer
45

www.facebook.com/softwareparkthailand
46

Thank you
thanachart@swpark.or.th
twitter.com/thanachart
www.facebook.com/thanachart
www.swpark.or.th
www.facebook.com/softwareparkthailand 47