The document summarizes a Thai ICT trade delegation trip to Jakarta, Indonesia from August 8-11, 2011. It included 18 software companies led by the Office of Small and Medium Enterprises Promotion (OSMEP) and Software Park Thailand. The delegation aimed to introduce Thai ICT companies and explore partnership opportunities in local and global ICT markets between Thailand and Indonesia. The document provides background on Thailand's growing ICT market, software industry, and the types of companies that were part of the trade delegation.

1. Thai ICT Trade Delegation
to Jakarta, Indonesia
8-11 August 2011
Dr. Thanachart Numnonda
Director
Software Park Thailand
9 August 2011
1

2. Agenda
Brief introduction to OSMEP / Software Park
Thailand ICT Market
Introduction to Thai ICT delegation.
2

3. Thai ICT Trade Mission
Jakarta, Indonesia 8-11 August
Total 18 software delegation ICT
companies
Lead by OSMEP and Software Park
Thailand
Partial funded by OSMEP
3

4. Mission Senior Officers
Mr.Pak Tongsom (Deputy Director General,
OSMEP)
Mr.Chanarong Aramkul (Senior Specialist,
OSMEP)
Ms.Chamaiporn Pornpruethianan (Deputy
Director, Software Park)
4

5. OSMEP
Office of Small and Medium Enterprises Promotion
Thailand's central organization in formulating
SMEs promotional policies and strategies
Serving as Thailand's SMEs information center
Cooperate with other sectors in Thailand and other
countries in order to promote Thai SMEs
5

6. Software Park Thailand
Open in November 1999
Provides Office Space, Training,
Seminar, Business Matching,
Incubation Center
55 Software Companies + 50 New
entrepreneurs
Position as a Gateway to Software
Business Opportunity in Thailand
6

7. Agenda
Brief introduction to OSMEP / Software Park
Thailand ICT Market
Introduction to Thai ICT delegation.
7

8. Thailand Economics
Sovereign Rating is Domestic Rating A-;
foreign Rating BBB+ [Standard & Poor's]
Change of Gross National Income(GNI)
from Lower Middle to Upper Middle in July
2011 [World Bank]
Reserve Funds; $184,897 Million [July
2011] Rank No. 12 in The World
8

9. Thailand Rating is BBB+
9

10. Thailand ICT Market
Market value increases every year due to
global trend in IT for business to reduces
costs
the popularity of social media/ smartphone
and media tablet
The need of using of software in
government, state enterprise and private
sectors.
10

11. ICT in Thailand
Internet users 24 millions
Mobile users more than 69 millions
Mobile broadband users 1.66 millions
Smart phones sold in 2011 > 2.5 Millions
Facebook users more than 10 millions
11

12. Thailand's ICT Market Highlight
The Thai IT market is the largest in the
South East Asia region and, is projected to
grow at a CAGR of 12% over the 2010-
2014 period
The total value of Thai domestic spending
on IT products and services should pass
US$ 5.4 bn in 2010 and US$ 8.7 bn by
2014
12

13. Thailand ICT Market 2009-2010
& Outlook 2011
13
Source : NECTEC, SIPA, TRIDI

14. Emerging Technology Market
Broadband market is growing
– 2.6 Million Homes has broadband
– Market size is 20,000 Million Baht
Mobile App & Technology is growing
– Tablets & Smartphone explosion
– Local Mobile Apps 530 Apps [495 Million Baht]
– Demand on mobile contents, m-commerce, m-payment
Cloud Computing is coming & large opportunities
for Thai Enterprises
14

15. Thailand Software Industry
2011 Software Market 84,233 Million Baht
100,000+ IT Professional
3,000+ Software Companies; 40,000 skill
software workers
One of the Top 30 offshore outsourcing
destination rated by Gartner [Dec 2010]
15

16. Gartner: Thailand is one of the top 30 locations
for offshore services in 2010
The 10 criteria were: language, government support,
labor pool, infrastructure, educational system,
cost, political and economic environment,
cultural compatibility, global and legal maturity,
and data and intellectual property security and privacy.
Source : Gartner Dec 2010
16

17. Global Services Location Index 2011
17
Source : AT Kearney Feb 2011

18. Software Industry Demand/Supply Score
18

19. 19

20. Agenda
Brief introduction to OSMEP / Software Park
Thailand ICT Market
Introduction to Thai ICT delegation
20

21. Thai ICT Trade Delegation 2011
Total 18 Companies
Various software categories who have
worked and compiled successfully to
localization and international market.
Partner with several world's leading
software vendors; Microsoft, IBM, Oracle
Solutions for many industrial sectors; such
as banking, tourism, financial, telecom.
21

22. Thai ICT Trade Delegation
Financial and Banking Software
Manufacturing and Enterprise Software
E-Learning
Mobile Application
Interactive Marketing
22

23. Financial and •Portfolio
Banking Software management
Application •Risk management
•Mutual fund
•Bank and Financial
Application
Manufacturing and •Construction
Enterprises •ERP cloud
Software •ERP in Jewelry
•GPS
•Fleet management
•Record and
Document
Management
23

24. E-learning •Human Computer
Interactive
Mobile Application •Mobile application
•Mobile network
•Network testing
Interactive Marketing •CRM
•Call center,
•Outsourcing
•Open source CRM
24

25. Towards ASEAN Community 2015
25

26. Impact of AEC
•
Gross GDP to 2.65 Trillion from 1.8
•
Opportunity in ICT industry for other
industries to reduces costs
•
Free fow of Human Resources
•
Re-thinking of Investment Incentve
•
Large investment opportunity
•
Industry Shif
26

27. Open New Opportunities
Indonesia – Thailand
Software Business Partnership
to work in
Local & global ICT markets
27

28. Thank you
thanachart@swpark.or.th
www.swpark.or.th
www.facebook.com/softwareparkthailand
www.slideshare.net/softwarepark
28