The document discusses trends in mobile technology and applications. It outlines how mobile devices like smartphones and tablets are driving major changes with the rise of mobile apps and cloud computing. The mobile apps market is growing rapidly and certain types of apps like those for location services, payments, and messaging are predicted to be top trends in 2012. The presenter discusses strategies for Software Park Thailand to help the local software industry develop skills in mobile and cloud-based applications.

1. The Future of Mobile Application
and Media Tablets
Assoc.Prof. Dr. Thanachart Numnonda
Director
Software Park Thailand
19 September 2011
1

2. Agenda
Mobile Technology Trends
Mobile Webs & Mobile Apps Development
Mobile Apps Market
Mobile Apps Trends
Software Park's Strategy
Summary
2

3. Mobile Technology Trends
3

4. Next Major Computing Cycle
4
Source: Morgan Stanley 2009

5. Gartner Top 10 Strategic Technologies
5

6. Gartner Hype Cycle of Emerging
Technologies 2011
6

7. Trends
Web 2.0
Web as a Platform
OS/Device independence
Cloud Computing
Social Network
Social Network is a Platform
Mobile Computing
Enterprise 2.0 7

8. 8
Source: Morgan Stanley 2010

9. 9
Source: wikipedia

10. iPhone
10

11. iPad
11

12. iCloud
12

13. SmartPhones
13

14. Mobile Phone Market Shares Q1 2011
14
Source :Gartner 2011

15. SmartPhone Market Shares Q1 2011
15
Source :Gartner 2011

16. Tablets
16

17. HP touchPad Video
17

18. Android 10.1” Video
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19. Tablet Sales Prediction
19

20. World Telecommunication Services
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21. Mobile Web Users
21

22. Mobile Technology
22

23. Mobile Web & Mobile Apps
Development
23

24. Mobile Web v.s. Mobile Apps
Mobile Web is cheaper
Most smartphone support HTML5
Mobile App is more user friendly can
integrate with other apps, social
network, location context, etc..
24

25. Fragmentation In The
Mobile World
Different OS
Different Hardware
Different ScreenSize
Different Input Method
25

26. Categorization of
Mobile App Development
Low-end platforms
– SMS, JavaCard
Mid-level phones platforms
– Java ME
Smartphone platforms
– iPhone, Android, Blackberry, Symbian
Source: Wilfred M. Mworia; Mobile BootCamp 2009
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27. Mobile Market Variety
27

28. Smartphone Platforms
28

29. 29

30. iPhone
Language: Objective-C ; CocoaTouch framework
Difficulty: Very steep learning curve but gets much easier after that
Tools:
Hardware: Mac (pretty expensive)
Software: Xcode (free); iPhone SDK
Pros:
Very comprehensive APIs, very well documented
The iPhone is a great platform esp for consumer level apps
Ready online market place for your apps
Free tools (once you have the costly hardware)
Source: Wilfred
Cons M. Mworia; Mobile
Very different programming style BootCamp 2009
Expensive to get a handset to test on
You need specific hardware
Marketplace controlled by Apple; 70-30 revenue sharing; Apps have to be approved by
Apple first 30

31. Android
Language: Java
Difficulty: Intermediate to advanced Java & Java ME
Tools:
Hardware: PC or Mac
Software: Eclipse is the editor of choice; Android SDK
Pros:
Familiar programming model
Very comprehensive APIs, very well documented
Ready online market place for your apps
Open source OS
Open Handset Alliance creates a strong backing
Free tools
Cons
Variety of device screens, input, size,
Source: Wilfred M. Mworia; Mobile BootCamp 2009
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32. 32

33. 33

34. 34

35. Symbian
Language: Mainly Native Symbian C++; Java ME, Flash & Python
Runtimes
Difficulty: Challenging for C++; Java ME more familiar; more control
with C++
Tools:
Hardware: PC
Software: Symbian Application Development Toolkit (ADT); SDKs e.g. Nokia S60 SDK
Pros:
Familiar programming model
Very comprehensive APIs, very well documented
Ready online market place for your apps
Open source OS
Symbian Foundation backs the development of Symbian
Handsets are readily available
Many device types and manufacturers – Samsung, LG, Nokia
Free tools
Cons
Needs some good experience with C++
Source: Wilfred M. Mworia; Mobile BootCamp 2009 35

36. BlackBerry
Language: Several options: Java, .NET
Difficulty: For Java, if you are familiar with Java ME you’ll be great.
.NET is by nature not so hard
Tools:
Hardware: PC
Software: For Java: Plugin for Eclipse, Blackberry JDE; For .NET: Plugin for VS;
MDS Studio
Pros:
Options for programming languages and tools
Very comprehensive APIs, very well documented
Good for enterprise apps
Handsets are readily available
Free tools
Cons
IMHO perhaps not the best for consumer apps
Writing apps for different Blackberry devices can get tricky; have to pick the right
version of tools for the right OS version
Only one device manufacturer RIM
Source: Wilfred M. Mworia; Mobile BootCamp 2009 36

37. General Guidance to
Smartphone Development
Source: Wilfred M. Mworia; Mobile BootCamp 2009
Pick a platform
Learn a bit about the OS in general
– Understand the environment in which your app
will run
– How the OS treats scenarios like multi-tasking
– Could help with things like performance tuning
Get the tools
Learn the APIs
Design is key for consumer apps
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38. Mobile Apps Market
38

39. Mobile Apps Industry Is Huge
It is currently estimated at $7 billion,
with expected increase
to almost $17.5 billion in 2012
[GetJar]
39

40. Mobile Apps Price
40

41. Mobile Apps in Thailand
Local Mobile Apps 530 Apps in 2010
Expected local mobile apps in 2011 =>
1,300 Apps
Revenue 495 Million Baht
Source: Kasikorn Research Center 2011 41

42. Mobile App Stores
42

43. iPhone App Stores
43

44. Average Price
44

45. Price Distribution
45

46. Top Free iPhone Apps
46

47. Top Paid iPhone Apps
47

48. Top Paid iPad Apps
48

49. Top Paid BlackBerry Apps
49

50. Top Free Android Market
(Exclude Games)
50

51. Top Paid Android Market
(Exclude Games)
51

52. Top Paid Android Market
(Only Games)
52

53. Top Paid Apps Ovi Store
53

54. Top Paid
Window Phone 7 Marketplace
54

55. Mobile Apps Trends
55

56. Mobile Investment Choice
56

57. Top 10 Mobile App 2012
Money Transfer
Location Based Services
Mobile Search
Mobile Browsing
Mobile Health Monitoring
Mobile Payment
Near Field Communication Services
57

58. Top 10 Mobile App 2012
Mobile Advertising
Mobile Instant Messaging
Mobile Music
58

59. Mobile Shopping Video
59

60. British Airways
http://ba2go.com
Requires no download of
software
supports the same language
as ba.com
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61. BA Mobile Apps
61

62. BA Mobile App Video
62

63. Air France Mobile App Video
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64. BA Mobile Boarding Pass
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65. Mobile Boarding Pass Video
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66. Software Park's Strategy
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67. The New Challenge
Cloud Devices
e.g. Tablets, SmartPhones, Desktop
International Cloud Apps (SaaS) Local Cloud Apps (SaaS)
e.g. DropBox, Salesforce, CRM on Demand e.g. Absolute Solution, vTiger
Public Cloud Services (PaaS) Social Network APIs Local
e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services
International public cloud Local public cloud
e.g.Google App Engine, Microsoft Azure
True IDC.Cloud Creation
Enterprise cloud
Salesforce, Amazon,Joyent
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68. Software Park Mission
on New Computing Era
“Enabling Thai software industry to
understand and have skills in the software
business; especially in Mobile
Applications& Cloud markets”
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69. The New Challenge
Cloud Devices
e.g. Tablets, SmartPhones, Desktop
International Cloud Apps (SaaS) Local Cloud Apps (SaaS)
e.g. DropBox, Salesforce, CRM on Demand e.g. Absolute Solution, vTiger
Public Cloud Services (PaaS) Social Network APIs Local
e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services
International public cloud Local public cloud
e.g.Google App Engine, Microsoft Azure
True IDC, Cloud Creation
Enterprise cloud
Salesforce, Amazon, Joyent
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70. Summary
70

71. Why Trends?
In 1950; GDP per capita < $100; Need Financial aids
71

72. The Chonggyechon river,
South Korea
72

73. Transformation of the Korean
Economy (1945-2003)
Per Capita
(US$)
GNI 12,646
11,432
10,000
6 Five-Year-Economic-
Development Plans 7,355
5,000 Financial
Crisis
Liberation
from Japanese 1,000(1977) OECD
Colonial Rule
67 87 100(1964) Member
1945 1953 1962 1970 1980 1990 1995 1998 2003P
73

74. Korea : Changing Industrial Structure:
from Agriculture to Manufacturing /
from Light Industry to Heavy and Chemical Industry
Changes in Export Commodity Profile Semiconductor, Mobile
Phone, DTV, Display,
Automobile, Ship-building,
Wig Textile Automobile Semiconductor etc.
84.8% HCI Product
(ICT, 27.6%)
50%
Light
Industry
12.4%
Product
2.8% Agricultural
Product
1960 1970 1980 1990 1999 2003 74

75. Thank you
thanachart@swpark.or.th
twitter.com/thanachart
www.facebook.com/thanachart
www.swpark.or.th
www.facebook.com/softwareparkthailand
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