We all know that personalization is critical in attracting customers, but today's rapidly evolving technologies enable a hyper-specific level of customization that allows you to learn and connect at the right moments in the right ways with the right prospects and customers. How hyper is your personalization?

1. The Power of Moments:
Creating a Hyper-Personalized
Customer Experience

2. • Customers are always on the lookout
for businesses that strike a genuine
connection with them.
• It’s no wonder that generic campaigns
are now on a downtrend.
• Instead, we are seeing an increase in
personalized and targeted strategies.
2

3. • But wait – there's more! New
technological advancements enable
yet another level of opportunities.
• Tech-enabled micro-moments and
hyper-personalization can create a
formidable force: real-time marketing.
• Real-time marketing leverages the
power of moments and customers’
own experiences to create a
connection and leave an impression.
3

4. Understanding Real-Time Marketing

5. • True to its name, real-time marketing
is a fast-paced strategy that targets
customers at the exact moment when
they’re most likely to be connect with
your business.
• For example, your customer
walks into a mall. Now is the time to
send them a notification about an
ongoing sale or offer – triggering
recall and making it more likely that
they visit your store and make a
purchase.
5

6. • Real-time marketing is about cutting
through the marketing noise to make
your business relevant.
• The best way to get this done? With
data — not the oft-touted Big Data,
but smart data that helps you connect
with your customers on a deeper
level.
• This is one of the most powerful ways
to create resonance.
• Ready to get started on creating
a real-time marketing strategy?
6

7. Know Your Customer

8. • To be there for your customers at
critical moments, you need to first
identify the moments your business
can cater to.
• But how would you know which of
your customers are experiencing
what?
8

9. • Engage with your existing audience:
send out surveys, host polls, and
check responses.
• Creating a detailed customer persona
and understanding their background
will help you develop content that
increases conversions.
• You can also use analytics to
see other searches your customers
have conducted – targeting those
which are most relevant.
• The more information you have,
the better connections you can
create.
9

10. Rapid Follow-Ups

11. 11
• Leveraging a moment can make the
difference between a strong
connection versus one that’s long
forgotten.
• One of the simplest examples of this
is when a cart is abandoned.
• A customer has visited your
site, added products for purchase,
yet not completed the process.
• So how about a helpful
nudge reminding them that their
products are waiting?

12. 12
• Sometimes that’s all you need to
capture their interest again and get
them back onto your website.
• 50 percent of those who clicked on
the follow-up emails made a
purchase.
• Now just imagine if that email
was sent the next day – the
moment would’ve passed you by.
• Real-time marketing is also a
great way to upsell products.
• If a customer is looking at Product
A, there’s a good chance they might
be interested in a discounted combo
with Product B.

13. 13
• Simply recommending this could
improve your customer’s experience
and strengthen their perception of
your brand because they always find
just the things they are looking for
when on your site.

14. Make It Personal

15. • At the end of the day, real-time
marketing is actually just hyper-
personalization.
• But to really deliver, you need to level
up your data collection and response.
• Send out regular surveys to
understand your customers and
create detailed personas.
15

16. • Keep an eye on key touchpoints to
understand satisfaction – and even
the actions customers usually take
next.
• Always keep your messaging on
point! The right messages at the right
time can work wonders for your
business.
• Getting to know your customers can
help inspire marketing that connects.
16

17. • If you know a customer is into
cruelty-free makeup, marketing the
right brands to them not only adds
value to your communication, but also
makes them feel heard.
• Take this a step further – marketing
cruelty free makeup to a customer
preparing for their wedding – and
you’ll see the difference in your
conversion rates!
17

18. • Real-time marketing is the art of truly
understanding your customers and
ensuring your brand resonates with
them.
• While personalization has already
taken the marketing world by storm
hyper-personalized real-time
marketing is a game changer.
18

19. Want more?
Binge watch… Read the full blog… Like some podcasts!

20. Have we met socially?

21. Thank you!