1.
MARKET RESEARCH IN THE
SOCIAL MEDIA AGE
The right data for the right
business decisions

2.
WHO
WE ARE

3.
WHO WE ARE
EXPERIENCE_more than 5 years working with social data
PRESENCE_offices in 2 continents, 100+ customer worldwide, $ 6M financing
secured
TEAM_phd, professors and data scientists specialized in psychology, statistics
and math
INNOVATION_multiple patent pending algorithms, 3 years of data mining and
140 million social customers’ interactions traced

4.
MISSION
OUR MISSION
HELP BUSINESS LEVERAGE SOCIAL DATA TO
SOLVE THEIR CHALLENGES

5.
PROBLEM
&
SOLUTION

6.
PROBLEM
I FACE COUNTLESS BUSINESS CHALLENGES EVERY DAY ... I NEED THE
RIGHT INSIGHTS TO BACK UP MY DECISIONS
CUSTOMER
INTELLIGENCE
?
SEGMENTATION
ANALYSIS
?
BRAND & PRODUCT
POSITIONING
MEDIA
PLANNING
CONTENT
STRATEGY
MARKETING
OPPORTUNITIES
?
?
?
?
BUT I CAN’T RUN MARKET RESEARCH EVERY TIME
AS IT TAKES TOO LONG AND COSTS TOO MUCH MONEY

7.
SOLUTION
EXPRESS INTELLIGENCE REPORT
THE RIGHT INSIGHTS WHEN YOU NEED THEM!
1
DELIVERED IN
3
DAYS
CUSTOMER INTELLIGENCE
2
SEGMENTATION ANALYSIS
3
BRAND & PRODUCT POSITIONING
4
MEDIA PLANNING
5
CONTENT STRATEGY
6
MARKETING OPPORTUNITIES

8.
SOLUTION
EXPRESS INTELLIGENCE REPORT
THE RIGHT INSIGHTS WHEN YOU NEED THEM!
EXPLORE
IDENTIFY
PLAN

9.
CUSTOMER INTELLIGENCE
EXPLORE AND INVESTIGATE YOUR
TARGET CUSTOMERS
ANSWER QUESTIONS LIKE:
What are their key interests, psychographics and
personalities?
Who is my target buyer persona?
How do my customers compare to the industry
average customer?

10.
SEGMENTATION ANALYSIS
IDENTIFY, UNDERSTAND AND BENCHMARK
MEANINGFUL CUSTOMER SEGMENTS
ANSWER QUESTIONS LIKE:
Which are the most valuable customer segments?
What are their key characteristics?
How does each segment compare with the others?

11.
BRAND & PRODUCT POSITIONING
SPOT SIMILARITIES AND DIFFERENCES
BETWEEN YOU AND YOUR COMPETITORS
ANSWER QUESTIONS LIKE:
How does my average user differ from my
competitors and industry?
Which segment of competitors’ customer base is
more likely to turn to my brand?
How can I attract their interest and where can I find
them?

12.
MEDIA PLANNING
IDENTIFY THE BEST CHANNELS TO REACH
YOUR TARGET
ANSWER QUESTIONS LIKE:
What do my customers read, watch, play and listen
to?
Which channels have a stronger affinity with my
target?
What is the best media mix to reach them?

13.
CONTENT STRATEGY
DEFINE WHAT INTERESTS AND CONNECTS
BEST WITH YOUR CUSTOMERS
ANSWER QUESTIONS LIKE:
What should I talk about to capture my target’s
attention?
Which tone and style should I use to connect with
them?
Which activities should I do to engage and retain
them?

14.
MARKETING OPPORTUNITIES
IDENTIFY CO-MARKETING, SPONSORSHIPS
AND EVENTS OPPORTUNITIES
ANSWER QUESTIONS LIKE:
Which brands have a similar customer base that i
could leverage?
Which kind of sponsorship activity would better reach
my target?
Who is the spokesperson my customers would listen
to?

15.
COME
FUNZIONA?
HOW DOES
IT WORK?

16.
PRINCIPLES
SOCIAL DATA ANSWER YOUR QUESTIONS
BETTER!
HUGE DATA_UNPRECEDENTED AMOUNT OF CUSTOMERS’ INFO AVAILABLE
1 out of 4 people in the world use social media they spend 15 hours 30 minutes and share 70 billion pieces of content every
month. (data source: All Facebook, April 2013)
PREDICTABILITY_INTEREST ON SOCIAL MEDIA ARE HIGHLY PREDICTIVE FACTORS
Interests on social media give an exact picture of someone’s personality, demographics, behaviour with up to 95% accuracy.
( data source “you are what you like” Cambridge university, March 2013)
REPRESENTATIVITY_YOUR SOCIAL AUDIENCE IS AN ACCURATE PANEL OF YOUR
CUSTOMER BASE
On average 78% of people that like your brand buy your products. (data source “ Why customers become Facebook fans,
Syncapse june 2013)

17.
TECHNOLOGY
POWERED
BY
TARGET SEARCH
SYSTEM
PREDICTIVE ALGORITHM
DATA AND INSIGHTS
HUGE DATA SET +145M
FULLY PROFILED
INDIVIDUALS IN 67
COUNTRIES, DATA
UPDATED DAILY
COMPLEX PREDICTIVE
ALGORITHMS CONVERT
SOCIAL DATA INTO
ANSWERS FOR YOUR
BUSINESS
GET RESULTS FOR A
FRACTION OF THE TIME
AND COST OF CLASSIC
MARKET RESEARCH
METHODOLOGIES

18.
COMPARISON
SURVEYS
DAILY UPDATED
SNAPSHOT IN PAST
140 M+
1-5 K
BIAS
LOW
MID
TIME
3 DAYS
20+ DAYS
COST
$ 5-10K
$ 20K+
DATA
SAMPLE SIZE

19.
CUSTOMERS

20.
NEXT STEP
TRY US
OUT!
RISK FREE
if you are not happy with the result, we give your
money back!

21.
CONTACT US TODAY!
Mark Friedler
VP Sales and Business Development
tel (415) 683-6601
mfriedler@cubeyou.com
www.cubeyou.com
Social data answer your questions better!