Sola Obayan

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Sola's primary goal is to support enterprise, public sector, and startup client brands by integrating their core marketing messages into a digital strategy that connects with their audience in a way that matters to them. She believes that a customer-first approach is the foundation of successful two-way communication programs and content strategies. Freelancing as a web developer and launching Imperio Model and Talent Management, an online modeling agency for ethnic talent, at age 17 was the start of her career in digital. Currently, she leads 360 strategic marketing programs as the principal consultant at BTO Solutions, an agile digital marketing consultancy based in Detroit. She's also...

social media integrated marketing analytics sola obayan social media campaign trends digital marketing multi-channel academia cde seo search engine optimization attribution bud gibson emu tactical knowledge digitized michigan bto solutions

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Sola Obayan

Présentations

How to Run a Social Media Campaign - Digitized Conference Presentation

Analyzing Social Media Campaigns

How to Run an Integrated Digital Campaign - Digital Marketing Workshop

J’aime

The 23 Social and Digital Services Your Agency Should Be Selling, But Probably Isn’t

Collaborative consumption

Time for true radicals