4. Offering to the Customer
Segments
Power Plant Sales
Power
Plants
Investor Business
Residential Commercial Large-Scale
1 kWp* 20 kWp 500 kWp 1 MWp 5 MWp 10 MWp+
Phoenix Solar’s business model covers all PV system sizes:
• Components & Systems 1kWp - 1 MWp
• Power Plants > 500 kWp
* not to scale
4
5. Worldwide Company Locations
in 8 Countries and 3 Continents
Phoenix Solar
AG, Germany
(Since Nov. 1999)
Phoenix Solar
SAS, France
(Since Sept. 2009)
Phoenix Solar, Phoenix Solar
USA S.L., Spain
(coming H1 2010) (Since Apr. 2006)
Phoenix Solar Phoenix Solar
S.r.l., Italy
(Since July 2006)
Pte Ltd,
Singapore
(Since Dec. 2006)
Phoenix Solar
E.P.E., Greece
(Since June 2008)
Phoenix Solar
Phoenix Solar Pty Ltd,
L.L.C, Oman Australia
(Since Dec. 2009) (Since July 2008)
All 100% owned subsidiaries, except Phoenix Solar Singapore (75%) and Phoenix Solar Oman (70%)
5
12. Table of Contents
1. Company Profile
2. BOS & TCO 2005 – 2010
3. Outlook 2013
12
13. Development of Prices, TCO by 2013 for large scale
power plants
Assuming a 10-11% reduction in FiT in Germany (and no significant change in
BOS and TCO, 30 yrs lifetime): 17-18 €-Cent/kWh @ 1.650€/kWp Sales Price…
Very hard to imagine at the moment (other markets will pay better prices in
2013….)
In Spain, Sicily, Greece, etc… TCO of about 15 €-Cent/kWh @ 2.100€/kWp
Sales Prices (assuming “german” cost structures for project development,
implementation and O&M)
TCO of much less than 10 €-Cent/kWh are hard to imagine for Southern Europe
(“modules almost for free”) – even beyond 2013 (O&M costs do not really
depend on FiT or kWh-prices….) – 5€-Cent/kWh really needed by then?
A completely amortized PV plant can generate at 4-5€-Cent/kWh in Germany
and less than 3€-Cent/kWh in Spain (@german cost structure)
13
14. Grid Parity in Europe – Where & When?
Solar Insolation – Southern Europe clearly in the pole position
Demand vs. Generation curve – Southern Europe clearly in the pole position
Weaker grids will also promote PV against (conventional or CSP) power
generation in large plants – again “advantage” for Southern Europe
14
16. Grid Parity in Europe – Where & When?
Solar Insolation – Southern Europe clearly in the pole position
Demand vs. Generation curve – Southern Europe clearly in the pole position
Weaker grids will also promote PV against (conventional) power generation in
large plants – again “advantage” for Southern Europe
The higher the electricity rates the better for PV – a wide variety in Europe (and
also even within Southern Europe) from country to country. But also within
segments (residential, commercial, industrial)
16
18. Grid Parity in Europe – Where & When?
Solar Insolation – Southern Europe clearly in the pole position
Demand vs. Generation curve – Southern Europe clearly in the pole position
Weaker grids will also promote PV against (conventional) power generation in
large plants – again “advantage” for Southern Europe
The higher the electricity rates the better for PV – a wide variety in Europe (and
also even within Southern Europe)
Since in most cases (but not always – see Singapore, India, etc..) the electricity
rates for residentials are the highest and O&M costs are modest the residential
sector may be in a pole position for Grid Parity
But: How to make a teacher to hedge electricity prices in a volatile (sometimes
regulated) market for 30 years who enjoyed a fixed FiT regime (20 years) for the
past years?
Commercial systems in countries with with an adoption of the US PPA models,
high internal consumption of PV electricity and minimum O&M costs are more
promising….
18
19. Grid Parity in Europe – Where & When?
The most important (or the only relevant) question:
Who has a problem which can be solved by PV? Where can add PV value?
(since PV will not be a financial vehical only any much like under FiT)
- the (residential) consumer?
- the commerical/industrial consumer?
- the operator of the distribution grid?
- the energy “producer”?
- the government?
The answer to this questions depends on a couple of constants (which are
more or less fixed like solar insolation, etc..) and variables (which change fast
such as tax credits, subsidies (also on conventional energy) and may be
different from country to country or even inbetween states/regions
Grid Parity is a moving target...
…and will not happen in ppt or xls but only in the real world
19
20. the sun and only
Manfred Bächler
Phoenix Solar AG
www.phoenixsolar.de
m.baechler@phoenixsolar.de