This document discusses reputation and link building strategies in SEO. It notes that reputation is a dominant part of SEO and describes past questionable tactics like over-optimized anchor text that led to Google Penguin updates. It provides advice on diagnosing Penguin issues and engaging in a new link building campaign through relevant sites, quality content, and social engagement. Specific recommendations are given for using tools and strategies on Facebook, Twitter, LinkedIn and Google+ to naturally build audiences and drive traffic.

1. Reputation!!
The DOMINANT part of SEO
The art of building REPUTATION!

2. Let me introduce
myself!! Solar Sunrise Talha
SEO Project Manager DevsTeam Limited

3. Live
 Guest Posting
 Content Marketing
 Link Wheel
 Forum Posting
 Blog Commenting
 Social Bookmarking

4. April 2012, The worst day for SEO World!
Google Penguin
A Nightmare to every marketer!

5. What Happened? 3.0% website all over the world
got HIT!
Reason
 Low Quality links
 Over Optimization of Anchor text
 Stuffing with Keywords
 Penalize for questionable SEO tactics

7. How To Return Traffic
 Diagnose the Problem
 Identify the Poison Links
 Engage in a Link-Removal Campaign
 Start a New Link-Building Campaign
 Avoid Anchor text over optimization
 Hate!! Low quality Backlinks
 Oh No!! Hidden links and Hidden texts (Black hat
SEO practice)
 Forget! Any other black hat SEO techniques used

8. Link Building? Which Strategy you should follow!
• Creating Link Building Graph
• Love Relevance site OR Relative page
• Expand your Anchor Text quality
• Don’t Use Exact Anchor Text
• Google Like Quality Link Building
• Fresh link Building behavior
• Avoid Unusual Link
• Don’t be speedy
• Make sure of indexing
• Nofollow is important
• Be Social!!
• Say No!!! Black hat and Old Strategy

9. Link Building? Oh Shit, It’s Earning!
 Death!!! Old School Link Building
 Link from Relevant Traffic or Site
 Need High PR Link for Ranking
 Grow Activity In Social Network
 Try and Get competitor’s Backlink
 Link from Content or Post
 Active in Community

10. It’s the of era Facebook, mammma!!
 Make natural your profile or page
 Use attractive and lovely picture
 Be friendly and have fun
 Play with fans
 Run great content
 Ask?? Give solution
 Be regular
 Invite “Build Audience” feature of Facebook Page.

11. Using Twitter? Must have tools!
 Use http://friendorfollow.com to know who is
following you back and who don’t.
 Use tweepi.com: for bulk follow, unfollow.
 Use Hootsuite.
 Use Twitteradder.
 Use search.twitter.com to find Keywords.
 Use # “Hash” tag in your keyword.

12. The Secrets
 More than 500 global monthly searches.
 Have 3 words or more in your chosen keyword phrase.
 Your Title Needs to be Optimized.
 Keywords In Your Tags.
 Manage Likes & Comments.
 Use vagex.com & u2bviews.com

13. Linkedin, Google Plus?
 Build your right profile
 Increase audience
 Join Community or Group
 Passing huge time
 Use ethical way

15. Any Question