connecting Justice: social media and citizen engagement
1. connecting Justice social media and citizen engagement Patrick McCormick Manager Digital Engagement Department of Justice Victoria 14 September 2010 Smart Government Australia Melbourne Unless indicated otherwise, content in this presentation is licensed:
17. the Internet is increasingly, the people’s choice (AGIMO: Australia in the Digital Economy, 2009 ) 20% 27% 16% 11%
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19. using social media monitoring to capture the direction of online conversations
20. breaking down social media activity by issues and level of interest issues share of voice
21. tracking social media stats over time to identify increased interest in key topics Month on Month Trend Alcohol & Street Violence Social Media Analysis April 2010
22. plotting social media spikes against news items and events to determine impact Violent CBD brawl Street violence talk spawned by Williams’ death