1. WWW.SMUSOLVEDASSIGNMENTS.COM
EMAIL US AT- solvemyassignments@gmail.com
GET SOLVED ASSIGNMENTS AT Rs.125 per subject or
Rs.700 per semester
VISIT
WWW.SMUSOLVEDASSIGNMENTS.COM
Or Mail us at
solvemyassignments@gmail.com
SMU MBA SEM 4 MARKETING WINTER 2014
ASSIGNMENTS
MK0015-Services Marketing and Customer Relationship Management
1 Discusstheeightdifferentdemand situationsofService.
Eight different demand situations
2 ElaborateGAPanalysisindetail.
Explanation of GAP Model.
3 “Interaction plays a lead role in building customer relationships”. Explain CIM in this
context.
Explanation of CIM
Explanation of Methods
4 What are the varioustypesofconflictsinmarketingservices?
Explanation of types
5 Elaborate the important steps that service providers should bear in mind while
implementingoneto one marketing.
Explanation
6 “Positioning a service in the marketplace is much like positioning a product”. Explain
Servicepositioninganditspurposewiththe helpofan example.
Explanation of service positioning
Explanation of purposes
Example
MK0016- Advertising Management and Sales Promotion
1 Explainthedifferenttypesof Advertisingcopy.
Definition of Advertising copy
Explanation of types
2. WWW.SMUSOLVEDASSIGNMENTS.COM
EMAIL US AT- solvemyassignments@gmail.com
2 Discuss the DAGMAR approach in setting objectives and measuring effectiveness of
advertising.
Meaning of DAGMAR approach
Explanation of DAGMAR approach
2 What is Gestalt psychology? Explain with examples how it resembles the way a person fits
in the advertisingmessagewithhis/herexistingknowledge.
Discussion about Gestalt psychology
Explanation
3 Advertising is a paid form of communication. It has gained its significance since it attempts
to build a positive attitude towards a product. Explain the characteristics and objectives of
advertising.
Definition of advertising
Characteristics
Objectives
4 What is “above the line” and “below the line” activities with respect to marketing
communications?Explaintheconceptindetail.
Define media
Explanation of the concepts
5 DescribetheAIDAmodel ofconsumerresponsehierarchywiththehelpof diagram.
Explanation of AIDA model
Diagram
6 Describesomeofthestrategiesforeffectivemarketingand advertisinginrural market.
Discuss the nature of rural market
Strategies
MK0017- E-MARKETING
1 DefineE-Customerswithsomeexamples.Also explaintheOnlinebuyingprocess.
Definition of E-customers with examples
Online Buying process
2 An electronic marketplace (e-marketplace) refers to a website created for common
interest. It integrates the online and physical component of a company. Discuss the five
kindsofpartnersin an e-marketplace.
Explanation of e-marketplace
Five kinds of partners in an e-marketplace
3 Discussthemajorlegal andethical issues ine-marketing.
A. Legal issues
B. Ethical issues
4 What is e-mall?Explainthevarioustypesofonlinestoresinan e-mall.
Definition of e-mall
3. WWW.SMUSOLVEDASSIGNMENTS.COM
EMAIL US AT- solvemyassignments@gmail.com
Various types of online stores
5 Functions of E-marketing are represented by 2P+2C+3S formula (Personalisation, privacy
,customer service, community, site, security, and sales promotion). These functions form the
framework of an e-marketing strategy. Discuss this formula with a diagrammatic
representation.
Explanation of 2P+2C+3S formula in detail
Diagram
6 DiscussthesellingmethodsandsalespromotionofE-marketing.
Explanation of Selling methods
Explanation of sales promotion of e-marketing
MK0018– International Marketing
1 The orientation of a company’s top management, its beliefs and assumptions significantly
impact its approachto international marketing.DiscusstheconceptofEPRG framework.
Management orientations
Effectoninternational marketing
2 How do international economic institutions affect international marketing strategy of
MNCs?Explaintheroleofanytwo ofthem.
Effect
Role of any twoinstitutions
3 Definetheconcept andscopeofinternational marketingresearch.
Concept
Scope
4 Differentiate between national and international products, global and standardised
productswithexamples.
Difference
Examples
5 Write shortnoteson:
a) Containerization
b) 4 PL operators
a) Role and benefits of containerization
b) Meaning and role of 4PLoperators
6 Choose a product and explain how you will prepare seven steps in a global e-marketing
plan?
Choosing the product
Global e marketing plan
