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AppleInc.Rank: 17 (Previous rank: 35)CEO: Timothy D. CookThe company emerged from the tragic passing of co-founder Steve Jobssaddened but in no perceptible way weakened. Under CEO Tim Cook, thecompany continued pumping out new products -- like a significantlyupgraded version of the iPad tablet. Apple nearly doubled its earnings pershare in 2011, compared to 2010. That helped nudge management toannounce plans for the firms first dividend since 1995, returning some ofthe $97.6 billion in cash it had accumulated % ChangeKey financials $ Millions from 2010Revenues 108,249.0 66.0Profits 25,922.0 85.0Assets 116,371.0 —Stockholders equity 76,615.0 —Market value 568,615.1 —Profits as % ofRevenues 23.9Assets 22.3Stockholders equity 33.8Earnings per share2011 $ 27.68% Change from 2010 82.7
AUTOMOBILE INDUSTRYThe automotive industry designs, develops,manufactures, markets, and sells motor vehicles, and isone of the Earths most important economicsectors by revenue.Around the world, there were about 806 million cars andlight trucks on the road in 2007, consuming over980,000,000 m3 of gasoline and diesel fuel yearly. Theautomobile is a primary mode of transportation for manydeveloped economies. By 2014, one-third of worlddemand will be in the four BRIC markets (Brazil, Russia,India and China. Emerging auto markets already buy morecars than established markets. Emerging marketsaccounted for 51 percent of the global light-vehicle salesin 2010."PESTEL" framework that classifies all environmentalfactors in the following six groups.PoliticalImport, export and manufacture of automobiles andautomobile components. Allowing setting up ofmanufacturing plants by foreign companies.Stability of governments. This may affect the futureconditions in a country.Taxation policies.
EconomicalThe population figures and automobile buying capacityof people.Level of economic activity that affects need forcommercial use of automobilesSocioculturalLifestyle and preferences of people.Social norms that impact the decision to own and useautomobiles versus other means of transport.TechnologicalTechnology relating to automobile designsTechnology of automobile manufactureTechnological developments that may increase ordecrease use of automobiles.(Physical/Geographic) EnvironmentalPhysical conditions effecting ability to use automobilesof different types. This will also include stateinfrastructure such as roads for driving vehicles.LegalLegal provision relating to environmental population byautomobiles.Legal provisions relating to safety measures.WHY AUTOMOBILE INDUSTRY ?
Man and machine have always gone hand inhand and no man can think of his lifewithout automobiles and especially cars.Nation’s Economic stability and growth isoften measured through development ofautomobile market.Apple works on innovation and changeswhichever market it enters, may it be MP3players, mobiles or tablets.Steve Jobs had a dream to design a car thatwould change the way we travel.Concept car as rumored on Internet.PORTER’S 5 FORCE ANALYSIS
Porters Five Forces - Automobile IndustryFive Forces Analysis was developed by Michael Porter to better identifycompetitive opportunities and attractiveness within an industry or market.Other than a SWOT analysis, this is another analysis tool to identifyopportunities and risks before entering an industry. Porter’s model supportsanalysis of driving forces in an industry. The management can make betterdecision by using the information that evaluated from detailed Five ForcesAnalysis.The five forces that Michael Porter has identified are widely used to assessthe structure of any industry. They are:Threat of New EntrantsBargaining Power of SuppliersBargaining Power of CustomersThreat of SubstitutesCompetitive Rivalry between Existing PlayersAutomobile is one of the most convenient transportation tools in our modernsociety today. Globalization enables foreign auto dealers to enter Americanmarket easily and also creates competition. In America, there are three majorautomobile manufacturers. They are General Motors, Ford, and DaimlerChrysler. However, the biggest competitions are the foreign automanufacturers, Toyota and Honda.Threat of New Entrants: MEDIUMIt is not that easy for an entrant to enter into a car industry because of thebrand loyalty of customers. However, some of the well known foreigncompanies entered into US car industry easily, for instance, when HondaMotor, Co. opened its first office in Ohio, the major competitions began. Theexpansion of the foreign entrants decreases the market of Americancompanies. Similarly since Apple has a very strong customer loyalty base, itwould be much easier for Apple to enter into the market.Bargaining Power of Suppliers: LOWSuppliers have a little power in an automobile industry. That’s becausenumerous suppliers rely on some particular auto manufacturers to buy theirproducts. Each manufacturer has many suppliers. The main qualifications ofthe suppliers are the quality, cost, and delivery of the products. If supplierscan’t meet those basic considerations, it is hard for them to survive.Bargaining Power of Customers: HIGH
There are various brands and models of the cars to choose from nowadays.The factors that affect consumer to make a buying decision are: theappearance, quality, price, and environmental effect. People always want anew and nice looking car. For those rich people who love cars, they alwayspurchase the new released and attractive model. Besides that, the quality ofthe car is an important issue. The car has to efficient, which means savinggas, protecting our safety, and running fast. In addition, since there are manycompetitors, consumer have more choices to select a cheaper, but goodquality car. Moreover, because of the global warming and other environmentaleffects, a lot of the manufacturers make their cars unique in order to protectthe environment. Based on a variety of the lifestyles, people choose topurchase a car in a different way.Threats of Substitutes: LOWIf buyers can look to the competition or other comparable products, andswitch easily (they have low switching costs) there may be a high threat of thisforce. With new cars, the switching cost is high because you cant sell a brandnew car for the same price you paid for it. A P5F analysis of the car industrycovers the new market, not used or second-hand.But what about the threat of substitute products before the buyer makes thepurchase? You need to know whether the market you are analyzing has manygood alternatives to new cars. A vibrant used car market perhaps? Used carsthreaten the new market. How about a very good mass-transportationsystem?Product differentiation is important too. In the car industry, typically there aremany cars that are similar - just look at any mid-range Toyota and you caneasily find a very similar Nissan, Honda, or Mazda. However, if you arelooking at amphibious cars, there may be little threat of substitute products(this is an extreme example!)..Competitive Rivalry between Existing Players: LOWCompetition between existing automobile companies is high because thereare too many choices for the customers. That may cause the industry earninglower profits when the cost of the competition is high.MARKETING MIX
PRODUCTA product is seen as an item thatsatisfies what a consumer needs or wants.MANUFACTURE CARS, BUSES AND MOTORCYCLES FOR MEETING ALLKINDS PEOPLE AND SOCITIES AROUND THE WORLDPRICEThe price is the amount a customer paysfor the product.MAKE THE PRODUCTS AVAIBLE AT REASONABLE PRICE AND AT ALLPLACES AROUND THE WORLD. BRING REVOLUTION IN AUTOMOBILEINDUSTRY BY DISCOUNTING PRICES.PROMOTIONrepresents all of the methodsof communication that a marketer may use to provide information todifferent parties about the product.USE OF ALL METHODS EFFECTIVELY AND EFFICIENTLY AND IN ANEVER SEEN BEFORE MANNER THAT MAKES THE CONSUMER CURIOUSABOUT THE PRODUCT.PLACE refers to providing the product at aplace which is convenient for consumers to accessDISTRIBUTION OF PRODUCT THROUGH OFFICIAL STORES SPREADACROSS WORLD. AND ALSO THROUGH ONLINE MEDIA.