Full-stack Product Manager is…. Intellectual – with ability to process & synthesis information Excellent communication skills – understands currencies of various stakeholders Demonstrated leadership  Collaborative and effective within the company culture Knack of knowing what users/customers want Entrepreneurial Strong Analytical bent If you find one let me know

1. Product Management
Somu Vadali

3. High EQ vs.
Low EQ

4. Good Product Management Is Invisible
Bad Is Everywhere
 Understands Customer un-met needs and
builds strategy
 Facilitates discussion
 Drives the what & why
 Tells the story
 Owns success / failure of product
 Includes every feature customer asks for
 Decides in isolation
 Defines the how
 Presents features
 Too many factors out of their control

5. Should Product Managers……
• Be technical? (Design,
Engineering, UX)
• Have business degrees? Be
business analysts?
• Spend time with customers?
Conduct user interviews?
• Manage people? Resolve
conflicts? Shield the team?
• Understand digital marketing?
Build digital marketing
campaigns? Be growth
hackers?
• Facilitate workshops? Mediate?
• Be data analysts?
• Seek opportunities?
• Ideate and innovate?
• Build roadmaps?
• Create dashboards?
• Be decision makers?
• Set strategy and direction?
• Create user journey maps?
• Approve PRs?
• Conduct market research?
• Project manage?

6. Product Management in India
 Engineers with MBA  IIM ABC & ISB
 Operations/ Customer Success guys
 Close to the CEO
 Buddy of Head of Product
 Tech guy who threatened to quit
 Either completely focused on one side – business or
technical

7. What is changing in Indian context?
 More data available
 More product based companies
 More consumer centric products
More B2B companies
 More new start-ups and green space activity
 A very different culture - control and control
 Need for globally competitive products
Higher demand for Good PMs

8. Data – World wide numbers

9. Metrics
Metrics focus with caution
Obsessing about metrics before product market fit, leads to death.
 Not obsessing about metrics after product market fit, leads to death.
 Staying prisoner to old metrics when market moves, leads to death.
 Not adapting metrics to phases of growth, leads to death
 value hacking, growth hacking, profit hacking, company building

10. Culture eats Product Strategy for snack

11. Solution - The Unicorn: Full-Stack PM

12. Full-stack Product Manager
What you want….. What you get…..

13. Full-stack Product Manager is….
 Intellectual – with ability to process & synthesis information
 Excellent communication skills – understands currencies of
various stakeholders
 Demonstrated leadership 
 Collaborative and effective within the company culture
 Knack of knowing what users/customers want
 Entrepreneurial
 Strong Analytical bent
 If you find one let me know 

14. Role is evolving..
 The Growth Hacker Product Manager
 The Workflow Warrior Product Manager
 The Community Connector Product Manager
 The Platform Product Manager
 The Data (AI) Product Manager
 The Mobile App Product Manager

15. Where do you fit in?

16. The end