1. INTRODUCTION TO STRATEGIC MANAGEMENT
1. Meaning
2. Strategic management consist of four basic elements:
 Environmental scanning
 Strategy formulation
 Strategy implementation and
 Evaluation and control
3. Most important factors for the organizations growth
(strength, weakness, opportunities and threats)

3.  Nokia corporation is a Finland based multinational
company.
 Founder - Fredrik Idestam in 1865.
 Headquarters – Keilaniemi, Espoo, a city neighbouring Finland's
capital Helsinki
 In 1987 Nokia introduced its 1st handheld phones.
 Economy of Finland.
 Ruling the Indian market.
(from the last one and half decades)

4. 1986
Mobira talk man 1987
NMT 450 car phone Mobira City man 1992
10 KG NMT 900 Nokia 101 1994
770 gm NMT 900 Nokia 2110
GSM
1996
Nokia 8110
GSM
1998
Nokia 2002
6110 Nokia
6100
GSM

5. Nokia’s market position
 With over 132,000 employees in 120 countries, it conducts sales in
more than 150 countries.
 It has a global annual revenue of over €42 billion and
operating profit of €2 billion as of 2010.
 Its global device market share was 23% in the second quarter
2011
 It is the 14th ranked brand corporation in Europe (as of 2011).
 Nokia held the 3rd place in 2Q 2011, trailing
behind Samsung and Apple.

6. LATEST NOKIA PHONES
N8 E7
E6- X6 C6-01 E71
00 8gb
E52 5530 6700 X5-01 E5
5235
N900 E63 C1-01 1203 C1-02

7. ADVANTAGES
 Good menu (almost the same in each model)
 User friendly interface.
 Quite big screens.
 Strong battery life.
 Appealing design and colour.
 Moderate weight.
 Well priced, etc.

8. Nokia range of phones
TO
Price Rs 1000 Price Rs.36399

10. Nokia E7 mobile phone features :
 4 Inch touch screen display
Dual interface (touchscreen and keyboard)
 Slim aluminum body
 Phone design – slide n tilt.
 Dolby Digital Plus Surround Sound
 high quality flash video ( 3x digital zoom)
 Support for Microsoft Exchange:-
Word
Excel
Powerpoint

11.  COMMUNICATION:-
 E-mail
 SMS
 Text to speech messenger reader
 Video calling
 Voice dialling
 Speed dialling
 Instant messenger:-
 Google talk
 Window’s live messenger
 Yahoo messenger
 WhatsApp.
 CAMERA:-
 8MP camera with dual LED flash
 2xdigital zoom
 Self timer

12.  social networks – Facebook,Twitter,Instant Messengers
 Bluetooth 3.0 : Latest and Fastest
 Connectivity : 3G HSDPA , Wi-Fi n , GPS
 USB on the Go
 Direct connectivity to Pen drives
 Memory (16GB internal memory and 256 MB CD RAM)

13. HISTORY OF BLACKBERRY
1. Developed and designed by a Canadian
company, Research in Motion (RIM), in 1999.
2. Origin of its name – BLACKBERRY
3. Its 1st device – blackberry 850 was introduced
in 1999.
4. Blackberry smart phone was released in 2003.
5. Blackberry’s 1st headway – EMAILS.

14. BLACKBERRY’S MARKET
POSITION
1. World wide share (11.7%)
2. Popularity (4th in the world)
3. Internet service availability.
4. Subscribers (70 million- Oct 2011)

15. TYPES OF BLACKBERRY SMART PHONES
 Curve 8530 Bold 9780
 Curve 8520 Bold 9700
 Curve 9380 Bold 9900
 Curve 9370 Pearl 3G 9100
 Curve 9360 Pearl 3G 9105
 Curve 3G 9330 Storm 9520
 Curve 3G 9300 Storm 9550
 Torch 9810
 Torch 9860
 Torch 9850

16. ADVANTAGES IN ANY BLACKBERRY
SMARTPHONES
1. Stay in touch
2. Instant information
3. Entertainment
4. Browse, Shop and Buy, etc

17. BLACKBERRY BOLD 9900
 Announced in May 2011
and released in August
2011
 Cost in India– Rs31500/-
 Colour– black and white

18. FEATURES OF BLACKBERRY 9900
1. General –
• 2G and 3G network
• Weight (130 gms)
• Touch screen and keyboard with optical track pad
• 2.8 inches
2. Memory –
• Phone book (unlimited entries)
• Internal ( 8GB storage, 798 MB RAM)
• Card slot (external) – Upto 32 GB
3. Camera –
 5MP, LED flash
 Face detection, image stabilization, geo tagging.

19. 4. Vital features –
 OS 7.0
 Messaging (SMS, MMS, Emails, push Emails, instant
messaging)
 Internet browser
 Radio – NO
 Games – yes + downloadable
 GPS
 Java (blackberry maps, document viewer, organizer, voice
memo, MP4 & MP3 player, etc.

20. 5. Battery –
 Standby (Upto 307hrs)
 Talk time (Upto 6hrs 30mins)
 Music play (Upto 50hrs)
6. Data –
 3G (HSDPA 14.4 Mbps, HSUPA 5.76 Mbps)
 WLAN (Wifi 802.11 b/g/n, dual band)
 Blue tooth
 Infrared (No)
 USB (micro USB v2.0)

21. INTRODUCTION TO THE COMPANY
 Apple was established in 1976.
 Founder - Steve Jobs, Steve Wozniak, and Ronald Wayne
 Apple joined the phone industry with I phone in 2007
 Steve P Jobs – architect of many of apple’s amazing products
 It is know for its quality, aesthetic design to its distictive
advertising campaigns.

22. MARKETING STRATEGY OF I PHONE
 Pure innovative style
 Television commercials promoting the new cell
phones
 Use of web sites
 Press releases
 Target audience (age from 20 to 35)
 Its high price but the best quality.

23. I PHONE UNIQUE MARKETING STRATEGY
INNOVATION CUSTOMIZATION PERSONALIZATION CONNECTIVITY STORAGE

25. NOKIA BLACKBERRY I PHONE 4 SAMSUNG
E7 (BOLD 4 9900) GALAXY S2
FEATURES:-
Touch screen 4.5 inch touch 4.3 inches
4 inch touch and keyboard (qwerty) screen, feather Capacitive touch
1. Display keyboard screen With optical track touch(138gms) screen, touch
display(176 gm) pad (130gms, sensitive
2.8inch) control(116gms)
Internal 8GB, 768MB 16/32GB storage,
2. Memory 16GB internal RAM, external 512MB RAM 16/32GB, 1GB RAM
memory and 256 (upto32GB)
MB RAM
Standby (307 hrs & 300hrs standby &
talk time (6 hrs 30 talk time 14hrs Upto 710hrs
3. Battery 5hrs talk time & min) standby & talk time
470hrs standby 18hrs 20 min
time
5 MP, LED flash, face 5MP auto focus, 8MP with auto
4. Camera & 8 MP with dual LED detection, image LED flash with focus and LED flash
video flash & high quality stabilization, geo front camera & HD capable of full HD
flash video (3x tagging & HD video video recording recording
digital zoom) recording with LED light

26. SMS, Emails, SMS, MMS, I message, SMS, SMS, MMS,
5. Messaging
Push Email, IM emails, push MMS, emails, Emails, push
whatsApp emails, IM, push emails, IM, mails, IM, RSS,
(internet) whatsApp, whatsApp whatsApp
(internet) (internet) (internet)
6. OS (operating
system)
Symbian^3 OS, OS 7.0
upgradable to iOS 4, upgradable Android OS, v2.3,
Symbian Anna OS to iOS 5 planned upgrade
to v4.0
7. Data
3G (HSDPA- 3G (HSDPA - 3G (HSDPA - 7.2 3G(HSDPA, 21
connections
10.2MBPS, 14.4MBPS,HSUPA Mbps; HSUPA, Mbps; HSUPA,
HSUPA – 2MBPS) – 5.2MBPS) 5.76 Mbps) 5.76 Mbps)
PRICING Rs 25,500/- Rs 31,500/- Rs 37,800/- Rs 27,770/-