À propos Sacramento native, I played in many local bands like Phallucy, Drop Acid, and Early Times. I first found success as a pioneer in desktop publishing and early internet adoption as co-Founder and Publisher of action sports youth lifestyle publication Heckler Magazine, which was acquired by TransWorld Media/Times-Mirror in 1996. I worked at Tower Records and Paragary Restaurant Group. In 2007, I conceived and co-founded BiteClub.com, the world's first social network aimed at the professional and personal hybrid nature of the service industry. In 2008, joined local news and information internet startup The Sacramento Press. Today, I'm Executive Vice President of AugustineIdeas and when not on a