A presentation on the Chadaro catering service

2. Welcome to CHADARO
• Shree Trikutaa Square
Meals (P) Limited was
formed with a dream of
offering home cooked
quality food for busy
professionals and outstation
students in Mumbai and
Thane. The company offers
Vegetarian and Jain Veg
food only in disposable PP
sealed plates, under its
brand “Chadao Taza
Tazaa” a venture for all the
true food lovers.

3. • CHADARO‟s emphasis is on Indian ethnic food and
dedication to sustainable development. Additionally the unit
would employ experienced, qualified and trained staff. The
company believes in delivering nutritious meals at the
doorstep of customers. We have Tiffin services with meal
plans offering them the ‘Ghar ka Khana’ experience starting
from Rs. 45 only.
• At Chadaro, regular competitions are held among the cooking
staff to innovate new dishes. The winning dish is then made
adaptable and is inculcated by Mr. Dippak Lodhha in the
regular meals thus giving new authentic dishes to the
customers

4. MARKETING STRATEGY
• Current market situation analysis- Increasing need for tiffin
services since most have come down from their native village
to work in Mumbai.
• More than 2000 lunch boxes get delivered by dabbawala‟s
everyday.
• We offer not only lunch but also breakfast and dinner.
• Beyond using good quality veggies and spices, there are more
factors that decide how „healthy‟ it is:
Cooking process: We don‟t overcook veggies which can
deplete them of some nutrients
Oil quality: Oil used is of good quality or it may not only spoil
the taste of food but can be dangerous to the health also.
Spices: Usage of spices quality and quantity both matters.

5. • Our marketing strategy involves
Social
media
Online
marketing
Online
listing
Facebook
You tube
Food
listings

6. Leaflet inserts –
Membership
packages
Trial packages – 1
day to 10 days
packages
Offline
marketing
Referral marketing –
Asking customers
Door to door calling
– Personal visits

7. Corporate
marketing
Tie – ups with
HR
Email to
purchase

8. CURRENT MARKET SCENARIO
COMPETITORS
CHADARO

9. SWOT ANALYSIS
STRENGHTS - philosophy
of STSMPL against the usage of
baking soda, artificial
colors, additives, preservatives and
MSGs in the preparation of food.
WEAKNESS – Limited
coverage area ( Churchgate
to Virar)
OPPORTUNITIES – The
current market scenario can
be quite helpful to boost up
sales
THREATS – Increasing no.
of competitors like Spice
box, rajdhani, mom made
khana, green veggies etc.

10. CORE VALUES
• Vision:
To be a leading company in the area of offering home
cooked, quality, food for corporate, working
professionals, bachelors and students in Mumbai.
• Mission:
Strive continually to offer truly and traditional Indian
Veg home cooked food.
To serve and maintain Environmental
sustainability, Animal Rights and Health.
We believe we are on this earth to co-exist, and that is
why we decided become a vegetarian.

11. Presented by,
SONAM MANJREKAR