Marketing deriatives report

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A
Project Report
On
Summer Training Undertaken at
Karvy Stock Broking LTD
Titled
“Preference of Advisor towards Marketing Services”
Submitted in partial fulfillment for the
Award of degree of
Master of Business Administration
Submitted By: Submitted To:-
Ms. Snehlata Kanwar Ms. Anadi Trikha
MBA 3rd Sem Faculty Guide
2015-2017
Maharishi Arvind University

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Preface
The MBA programme is well structured and integrated course of business studies. The
main objective of practical training at MBA level is to develop skill in student by
supplement to the theoretical study of business management in general. Industrial
training helps to gain real life knowledge about the industrial environment and business
practices. The MBA programme provides student with a fundamental knowledge of
business and organizational functions and activities, as well as an exposure to strategic
thinking of management.
In every professional course, training is an important factor. In colleges we get the
theoretical knowledge of various subjects but we are practically exposed of such
subjects when we get the training in the organization. It is only the training through
which I come to know that what an industry is and how it works. I can learn about
various departmental operations being performed in the industry, which would, in return,
help me in the future when I will enter the practical field.
Training is an integral part of MBA and each and every student has to undergo the
training of 45 days in a company and then prepare a project report on the same after
the completion of training.
During this whole training I got a lot of experience and came to know about the
management practices in real that how it differs from those of theoretical knowledge and
the practically in the real life.
In today’s globalize world, where cutthroat competition is prevailing in the market,
theoretical knowledge is not sufficient. Beside this one need to have practical
knowledge, which would help an individual in his/her carrier activities and it is true that
“Experience is best teacher”.

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Acknowledgement
I take this opportunity to express my gratitude to the people who have been
instrumental in the successful completion of this project.
I express my sincere thanks to Mr. Hemraj Sharma Forex Advisor Karvy Stock
Broking LTD Jaipur for encouraging and giving me an opportunity to be a part of the
Karvy Stock Broking LTD Family as a trainee and mentoring me throughout the
project.
I would like to show my greatest thanks to Prof. Dr. NC Paharia Advisor Maharishi
Arvind University who gave me the opportunity to work at Karvy Stock Broking LTD
which helped me in understanding the importance of workplace, without his
encouragement this project would not have materialized.
I express my sincere thanks to my project guide Ms. Anadi Trikha Faculty Guide, for
guiding me right. I sincerely acknowledge her for guidance, critical reviews of project
and the report.
I would also thank my Institution and the faculty members without whom this project
would have been a distant reality. I also extend my heartfelt thanks to my family, friends
and well wishers.
Snehlata Kanwar

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Contents
Chapter Content Page No.
1
Industry Profile 5
2
Company Profile 15
3
ResearchMethodology 35
4
Data Analysis and Interpretation 39
5
Findings 40
6
SWOT 47
7
Limitation 48
8
Conclusion 50
9
RecommendationandSuggestions 51
10
Appendix 52
11
Bibliography 54

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SECURITIES MARKET IN INDIA
Capital market is the backbone of any country’s economy. It facilitates conversion
of savings to investments. Capital market can be classified as primary and
secondarymarket. The fresh issue of securities takes place in primary market and
trading among investors takes place in secondary market. Primary market is also
known as new issue market. Equity first enter capital market though investment in
primary market. In India, common investors participating in the equity primary
market is massive. The number of companies offering equity though primary
markets increased continuously in the postindependence period till the year 1995.
After 1995, there is a continuous slump experienced by the primary market
offering equity. The main reason for slump is lack of investors’ confidence in the
primary market. So it is important to understand the causes and measures of revival
of investors’ confidence leading to capital mobilizing and investment in right
avenues creating, economic growth in the country.
Globally, there are increased evidences to suggest that investor confidence has
assumed an important role in the economic development of a country. The
economist (1998) indicated that a lot of issues need to address to make capital
markets safer. Transparency, strengthening financial system and managing crises
are the issues, which cannot be quickly fixed. But they add up to a stronger system.
“The Securities market is the market for equity, debt and derivatives.” The
securities market has essentially 3 categories that is the issuer of securities, the
investors in the securities and intermediaries. The issuers are the borrowers or
deficit savers, who issue securities to raise funds. The investors, who are surplus
savers, deploy their savings by subscribing to these securities. The intermediaries

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were the agents who match the needs of the users and suppliers of funds for a
commission.
These intermediaries pack and unpack securities to help both the users and
investors to achieve their respective goals. There are a large variety and number of
intermediaries providing various services in the Indian Securities market. This
process ofMobilizing of resources is carries out under the supervision and
overview of regulators. The regulators develop fair market practices and regulate
the conductof issuer’s securities and intermediaries. They are also in charge of
protecting the interest of the investors. The regulator ensures a high service
standard from the intermediaries and supply of equity securities and non
manipulated demand for them in the market.
EQUITY CULTURE IN THE INDIAN FINANACIAL SYSTEM
The capital market services as a reliable guide to the performance and the financial
position of companies and ties up companies and there by promoters efficiency. It
values firms accurately and ties up manager composition to stockvalue and there
by provides incentives to managers to maximize firm value. It thus helps to align
the interests of the managers and there by efficient resources allocation growth.
A near continuous valuation of companies as reflected in share prices and the
implied possibility of mergers and takeovers are conducive to financial discipline
and more efficient allocation of capital.
Stockmarket promoter’s growth through the creation of liquidity. Many profitable
investments require long term capital but investors are often reluctant to control
over their savings for long periods. Equity market makes investment less risky,

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more profitable and more attractive by making it more liquid. By facilitating long
term and more profitable investment, liquid stockmarket improves the allocation
of capital and enhances growth. Through these effects, stockmarket liquidity can
lead to more savings and investment also.
Historically, many investors and been made much before they become innovations.
Inventions becomeinnovations and ignited industrial revolution when liquid
financial market made it possible to develop projects that require large capital
injections for long periods. The industrial revolution had wait the financial
revolution took place.
Since high projects tend to comparatively risky, stockmarket that facilitates risk
diversification through international integration can encourage a shift to higher
return projects and thereby help to promote growth.
Large active and liquid stockmarkets induce investors to research and monitor
firm and the resulting improved information improves resource allocation and
accelerates growth.
STOCKEXCHANGE IN INDIA
The market for long term securities like bonds. Equity stockand preferred stocks
are divided in two primary and secondary markets. The primary market deals with
the new issues of securities. Outstanding securities are traded in the secondary
market which is commonly known as stockmarket or stockexchange. In the
Secondarymarket the investors can sell n buy securities. Stock markets
predominantly deal in the equity share. Debt instruments like bonds and debentures
are also traded in the stockmarket. Well regulated and active stockmarket

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promotes capital formation. Growth of the primary market depends on the stock
market. The health of the company reflected by the growth of the stockmarket.
The origin of the stockexchange in India can be traced back to the later of the 19th
century. After the American civil war (1860-61) due to the share mania of public, the
number of brokers dealing in share increased. The brokers organized an informal
association of brokers dealing in share increased. The brokers association” in 1975.
At presently in India there are 23 stockExchanges are there and situated in various
part of the country. All the stockexchanges in India are controlled by SEBI
(Security Exchange Board of India).
FUNCTIONS OF STOCKMARKET
 Provide quotations of share/ stockfor facilitating trading and marketability.
 Extend liquidity to such stockas they are easily marketable and traded.
 Promotes savings and investment in the economy by attracting funds for
investment incorporate shares securities.
 Ensures safe and fair dealing.
 Maintain active trading.
NATIONAL STOCKEXCHANGE
The National stockExchange (NSE) is India’s leading stockexchanges covering
various cities and towns across the country. NSE was set up by leading institution
to private a modern, fully automated screen -based trading system speed and
efficiency. Safety and market integrity. It has set up facilities that serve as a model
for the securities industry in terms of systems, practices and procedures.

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NSE has played a catalytic role in reforming the Indian securities market in terms
of microstructure, market practices and trading volumes. The market today uses
state –of- art information technology to provide an efficient and transparent
trading, clearing and settlement mechanism, and has witnessed several innovation
in productand services viz. demutualization and electronic transfer of securities,
securities lending and borrowing, professionalization of trading members, find-
tuned risk management system, emergence of clearing corporations to assume
counterparty risk, market of dept and derivative instruments and intensive use of
information technology.
The National stockExchange of India Ltd as genesis in the report the high
powered study group on establishment of new stockexchange, which
recommended promotion of national stockexchange, by financial institution [Fls]
to provide access to investors from all across the country on an equal footing.
Based on the recommendations, NSE was promoted by leading financial institution
at the behalf of the GOVT of India and was incorporated November 1992 as a tax
paying company unlike other stockexchange in the country.
On its recognition as a stockexchange under the securities contracts (Regulations)
Act, 1956 in April 1993 NSE commenced operations in the Wholesale Debt
Market (WDM) segmenting JUNE 1994. The capital market (Equities) segment
commenced operation in November 1994 and operations in derivatives segment
commenced in June 2000.

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The logo of the NSE symbolizes nationwide securities trading facilities equal and
fair access to investors, trading number and issues all over the country. The initials
of the Exchange Viz. N, S and E have been attached on the logo and a distinctly
visible. The logo symbolizes connectivity to bring about the change within the
securities industry. The logo symbolizes vibrancy and unleashing of creative
energy to constantly bring about change through innovations.
Promoters
NSE has been promoted by leading financial institutions, Banks, insurance,
companies and other financial intermediaries.
 Industrial Development Bank of India Limited.
 Industrial Finance Corporation of India Limited.
 Life Insurance Corporation of India.
 State Bank of India.
 ICICI Bank Limited.
 IL and FS Trust Company Limited.
 SBI Capital Market Limited.
 Bank of Baroda.
 Canara Bank.
 General Insurance Corporation of India.
 National Insurance Company Limited.
 The Oriental Insurance Company Limited.
 United India Insurance Company Limited.

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 Punjab National Bank.
 Oriental Bank of Commerce.
 Indian Bank
 Union Bank of India.
 Infrastructure Development company Limited.
National stockExchange (NSE) of India became operational in the capital market
segment on 3rd November 1994 in Mumbai. The genesis of the NSE lies in the
recommendations of the Pertain Committee (1991). Apart from NSE, it had
recommended for the establishment of National StockMarket the defects specified.
 Lack of liquidity in most of the markets in term of depth and breadth.
 Lack of ability to develop markets for debt.
 Lack of infrastructure facilities and outdated trading system.
 Lack of transparency in the operations that effect investor’s confidence.
 Outdated settlement system that are inadequate to cater to the growing
volumes, leading to delay.
The Main Objectives of NSE As follows
 To establish a nationwide trading facility for equities, debt instruments and
hybrids.
 To ensure equal access to investors all over the country through appropriate
communication network.
 To provide a fair, efficient and transparent securities market to investors
using an electronic communication network.
 To enable shorter settlement cycle and bookentry settlement system.
 To meet current international standards of securities market.

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Advantages of NSE
Wider Accessibility
The NSE ensures wider accessibility through satellite linked facility computer
terminals and links with VAST helps the trades to contact their counterparts in
other parts of the country quickly .The quick trading system ensures batter
pricing.
Screen Based Trading
Originally, the basic advantage of NSE is computer based trading. The back
office loads have been reduced as everything is stored in the computer. At
present BSE and many other stockexchanges have introduced the computer
based trading. The ring based trading is vanishing in the recent days.
Non Disclosure ofthe Trading Member’s Identity
While placing the orders there is no need to disclose the identity of the member
on the screen. It depends upon the wish of the trading members. So without any
fear of influencing the price. Any member can place size orders.
Effective Settlement of Corporate Benefits
All monetary benefits lodged dividend interest and redemption amount. Claims
on company objections are debited/ credited directly in the clearing account of
the clearing members. This reduces the problems faced by the members in
settlement of corporatebenefits.

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RECENT TRENDSIN NSE
Expansion
After establishing operation in Mumbai. The NSE had expanded its operation to
the other cities; NSE has installed 2580 VASTS in 317 cities across the country. A
break up of VSATs across 317 cities is given below.
Quality:- Apart from the consolidation of the market at the national level, the
transaction costalong with the bad deliveries has declined. The affective fun
cottoning on National Securities Clearing Corporation Limited is another reason
for it.
More Liquidity:- With its online system and quick trading facilities the NSE has
introduced some liquidity into the capital marker. In the last quarter of 1997, the
NSE was more liquid for the 835 scraps that accounted for 97% of total trading
volume. In number of trades, an indicator of the presenceof the retail investor, the
NSE was ahead of the BSE.
Less Brokerage:-
Transparency in NSE allows the breaking up of the costs into brokerage fees,
market impact costs and clearing and settlement. The brokerage fee at the BSE
terminals outside Mumbai is 0.5% of the value transacted. On the NSE, it’s around
0.1% of the value transacted.
Quick Clearing and Settlement
NSE has introduced a full range of clearing house facilities; a pan of securities is
processed atthe regional clearing centers (Delhi, Chennai and Calcutta). The inter
region clearing facility provided at present, reduced that risk of the members
because of not getting timely delivery of shares or loss of shares in transit. The
facility is also expected to boostdelivery based trading.

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ABOUT KARVY
The KARVY group was formed in 1983 at Hyderabad, India. Karvy ranks among
the top player in almost all the field it operates. Karvy Computers shares Ltd is
India’s largest Register and Transfer Agent with a client base of nearly 500 blue
chips corporatemanaging over 2 core accounts. Karvy stockbrokers Ltd, member
of National stockExchange of India. With over 6,00,000 active accounts, it ranks
among the top 5 Depository Participated in India, registered with NSDL and
CDSL karvy COM trade, Member of NCDEX and MCX ranks among the top03
commodity brokers in the country. Karvy Insurance Brokers is registered as a
Broker with IRDA and ranks among the top 5 insurance agent in the country.
Registered with AMFI as a corporateAgent Karvy is also among the top Mutual
fund mobilize with over Rs. 5,000 cores under management. Karvy Realty
Services, which started in 2006, has quick established itself as broker who adds
value, in the realty sector. Karvy global offers niche off shoring services to client
in the US.
Karvy has 575 offices over 375 locations across India overseas at Dubai and New
York. Over 9,000 high qualified people staff Karvy.
Karvy – Early Days:-
The birth last of Karvy was on a modestscale in 1979. It began with the vision and
enterprise of a small group of practicing Chartered Accounts who founded the
flagship company. Karvy started with consulting and financial accounting and
carved inroads into the field of registry and share accounting by 1985. Since then,
Karvy have utilized its experiences and superlative enterprise to go from.

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Strength to Strength ….. To better its services, to provide new ones, to innovative,
diversity and the process, evolved Karvy as one of India’s premise integrated
financial services enterprise.
GROWTH AND DEVELOPMENT OF KARVY
Over the last 20 years Karvy has traveled the success route, towards building a
reputation as an integrated financial services provider, offering a wide spectrum of
services. And they have made the journey by taking the route of quality service.
Path breaking innovation in service, versatility in service and finally totality in
service.
Their highly qualified manpower, cutting-edge technology, comprehensive
infrastructure and total customer- focus has secured for us the position of an
emerging financial services giant enjoying the confidence and supportof an
enviable clientele across diverse fields in the financial world.
With the experience of years of holistic financial behind us and years of complete
expertise in the industry to look forward to, they have now emerged as a premier
integrated financial services provider.
And today, they can look with pride at the fruits of their mastery and experience
Comprehensive financial services that are competently segregated to service and
manage a diverse range of customer requirements.
AT PRESENT STATUS OF KARVY
Present Karvy is a member of National stock Exchange (NSE), the Bombay stock
Exchange (BSE), and The Hyderabad stockExchange (HSE).Market analysis and
market predictions are done by professional management team.

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KARVY as covering the spectrum of financial services such as stockBroking
Services, Advisory Services, Stock broking ,Depository Participants, Distribution
of financial products – mutual funds, fixed deposits, equities, Insurance Broking
Commodities Broking, Personal Finance Advisory Services, Merchant Banking
and corporateFinance, Placement Finance, Placement of equity, IPO’s, among
other.
VISION OF KARVY
To achieve and sustain market leadership, Karvy shall aim for complete customer
satisfaction, by combining its human and technological resources to provide world
class quality services. In the process Karvy shall strive to meet and exceed
customer’s satisfaction and set industry standards.
Their values and vision of attaining total competencein their servicing has served
as the building block for creating a great financial enterprise, which stands solid on
their fortresses of financial strength – their various companies.
MISSION OF KARVY
“Our mission is to be a leading and preferred services provider to our
customers, and we aim to achieve this leadership by building an
innovative, enterprising, and technology driven organization which will
highest standards of services and business ethics.”

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MILE STONES OF KARVY
SERVICES PROFILE OF THE KARVY GROUP COMPANIES
KARVY STOCK BOKING LIMITED
Member – National StockExchange (NSE), the Bombay StockExchange (BSE),
and the Hyderabad StockExchange (HSE),
Karvy Stock Broking Limited, one of the cornerstones of the Kavry edifice, flows
freely toward attaining diverse goals of the customer through varied services,
creating a plethora of opportunities for the customer by opening up investment

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vistas backed by research-based advisory services. Here, growth knows no limits
and success recognizes no boundaries. Helping the customer create waves in his
portfolio and empowering the investor completely is the ultimate goal.
Why should Investors choosefor KARVY …?
Excellence is next to nothing and here at Karvy everybody tries to offer excellence
services to its client through its offerings maintaining the Karvy culture which
included:-
1. Controlledand low costservices culture: - Karvy is there to serve its client at
the minimum possible costs.
2. Longervolume processing capability:- Being the largest financial service
provider in the country. It has the unique distinction of operating its activities on a
large scale which benefits all the parties cordially.
3. Adherence to strict time Schedule:- Karvy knows that time is money and tries
it best to finish the task within the stipulated time schedule.
4. Expertise in coordinating Multi-locationResponses:- Karvy has got a wide
network and hence I can find its branches at most of the places in India. Thus it
enjoys its presence everywhere and co-ordinates among itself in solving the
quarries and in responding to any situation.
5. Expertise in managing independent entities such as Banks, Post-offices,
etc:- The work culture of Karvy and the ethics followed inside Karvy Makes its
workforce with everybody. So the Karvy personestablishes good coordination
with independent entities too.

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6. Pooling of Group Resources:-Karvy group consists of 8 subsidiaries. So it can
easily poolup its resource for accomplishment of its goals, whenever needed. The
group can help each other whenever there are peaks and lows and even in the case
when they have huge targets just as we saw few years’ bank, Tata group pooling its
resources to acquire Corus.
STOCK BROKING SERVICES
It is an undisputed fact that the stockmarket is unpredictable and yet enjoys a high
success rate as a wealth management and wealth accumulation option. The
difference between unpredictability and safety anchor in the market is provided by
in –depth knowledge of market functioning and changing trends, planning with
foresight and choosing options with care. This is what they provide in their Stock
Broking services.
They offer services that are beyond just a medium for buying and selling stocks
and shares. Instead they provide services which are multi dimensional and multi-
focused in their scope. There are several advantages in utilizing their stockBroking
services, which are the reasons why it is one of the best in the country.
They offer trading on a vast platform; National StockExchange. Bombay Stock
Exchange and Hyderabad stockExchange .More importantly, they make trading
safe to the maximum possible extent, by accounting for several risk and planning
accordingly. They are assisted in this takes by their in-depth research, constant
feedback and sound advisory facilities. Their highly skilled research team,
comprising of technical analysts as well as fundamental specialists, secure result-
oriented information on market trends, market analysis and market predictions.
This crucial information is given as a constant feedback to their customers, through
daily reports delivered thrice daily; The Pre-session Report, where market scenario

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for the day is predicted, The Mid- session Report, timed to arrive during lunch
break, where the market forecast for the rest of the day is given and the post-
session Report, the final report for the day, where the market and report itself is
reviewed. To add to this repository of information, they publish a monthly
magazine.
“The Finapolis” which analyzed the latest stockmarket treads and takes a close
look at the various investment options, and products available in the market, while
a weekly report, called “Karvy Bazaar Baatein”, keeps clients more informed on
the immediate trends in the stockmarket. In addition, their specific industry reports
give comprehensive information on various industries. Besides this, they also offer
special portfolio analysis packages that provide daily technical advice on scraps for
successfulportfolio management and provide customized advisory services to help
you make the right financial moves that are specifically suited to their portfolio.
StockBroking services are widely networked across India, with the number of
trading terminals providing retail stockbroking facilities. Its services have
increasingly offered customer oriented convenience, which they provide to a
spectrum of investors. High-net worth or otherwise, with equal dedication and
competence.
But true to their spirit, this success is not their final destination, but just a platform
to launch further enhanced quality services to provide you the latest in convenient,
customer-friendly stock management.
Over the years Karvy have ensured that the trust of customers is their biggest
returns. Factors such as their success in the Electronic custodybusiness has helped
build on their tradition of trust even more. Consequentially their retail client base
expanded very fast.

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To empower the investor further they have made serious efforts to ensure that their
research calls are disseminated systematically to all their stockbroking clients
through various delivery channels like email, chat, SMS, phone calls etc.
Their foray into commodities broking has been path breaking and they are in the
process ofconverting existing traders in commodities into the more organized
mainstream of trading in commodity futures, both as a trading and risk hedging
mechanism.
In the future, their focus will be emerging businesses and to meet this objective,
they have enhanced their manpower and revitalized their knowledge base with
enhances focus on Futures and Options as well as commodities business.
DEPOSITORY PARTICIPANTS
The onset of the technology revolution in financial service Industry saw the
emergence of Karvy as an electronic custodian registered with National Securities
Depository Ltd (NSDL) and central Securities Depository Ltd (CSDL) in
1998.Karvy set standards enabling further comfort to the investor by promoting
paperless trading across the country and emerged as the top 3 Depository
Participants in the country in terms of customer serviced.
Offering a wide trading platform with a dual membership at both NSDL and
CDSL, they are a powerful medium for trading and settlement of dematerialized
shares. They have established live DPMs, Internet access to accounts and an easies
transaction process in order to offer more convenience to individual and corporate
investors. A team of process in order to offer more convenience to individual and
corporateinvestors. A team of professional and the latest technological

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enhancements like SPEED-e make their responsetime quick and their delivery
impeccable, A wide national network makes their efficiencies accessible to all.
ADVISIORY SERVICES
Under their retail brand ‘Karvy –the finapolis’, they deliver advisory services to a
cross-section of customers. The service is backed by a team of dedicated and
expert professionals with varied experience and background in handling
investment portfolios. They are continually engaged in designing the right
investment portfolio for each customer according to individual needs and budget
considerations with a comprehensive supportsystem that focuses on trading
customers’ portfolios and providing valuable inputs, monitoring and managing the
portfolio through varied technological initiative. This is made possible by the
expertise they have gained in the business over the years. Another venture towards
being investor friendly is the circulation of a monthly magazine called ‘Karvy –the
Fin polis’. Covering the latest of market news, trends, and investment schemes and
research-bases opinions from experts in various financial fields.
MUTUAL FUNDS SERVICES
Karvy has attained a position of immense strength as a provider of across the board
transfer agency services to AMCs, Distributors and Investors. Nearly 40% of the
top AMCs including prestigious client like Deustsche AMC and UTI swear b y the
quality and range of services that karvy offers. Besides providing the entire bank
office processing Karvy provides the link between various Mutual Funds and the
investors including services to the distributor, the prime channel in this operation.
Carrying the limitless ideology forward. Karvy has explored new dimensions in
every aspectof Mutual Fund Servicing right from volume management, cost
effective pricing, and delivery in the least turnaround time, efficient back office
and front office operations to customize services. Karvy has explored new

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dimensions in every aspectof Mutual fund servicing right from volume
management, costeffective pricing, and delivery in the least turnaround time,
efficient back office and front office operations to customize services. Karvy has
been with the AMCs every step of the way, helping them serve their investors
better by offering them a diverse and customized range of services.
The first to market approachthat is Karvy’s Service enhancements such as Karvy
Covers, a full-fledged call center, top-line website (www.Karvymfs.com), the
investors and many more, creating a of galaxy of customer advantages.
KARVY CONSULTANCY LIMITED
As the flagship company of the Karvy Consultants limited has always remained at
the helm of organizational affairs, pioneering business policies, work ethic and
channels of progress.
Having emerged as a leader in the registry business, the first of the businesses that
they ventured into, they have now transferred this business into a joint venture with
Computer share Limited of Australia, The world’s largest registrar. With the
advent of depositories in the Indian capital marked and the relationships they have
created in the registry business, they believe they were best positioned to venture
into this activity as a Depository Participant. They were one of the early entrants
registered as Depository in the country and then with CDST (Central Depository
Services Limited). Today, they service over 6 lakhs customer accounts in this
business spread across over 250 cities/towns in India and are ranked amongst the
largest Depository Participants in the country. With a growing secondarymarket
presence, they have transferred this business to Karvy stockBroking Limited
(KSBL), their associate and a member of NSE, BSE and HSE.

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KARVY INVESTOR SERVICE LIMITED
Merchant Banking
Recognized as a leading merchant banker in the country, they are registered with
SEBI as a category I merchant banker. This reputation was built by capitalizing on
opportunities, which have earned us the reputation of a merchant banker. Raising
theories for corporateor Government Undertaking successfully over the past two
decades have given us the confidence to renew their focus in this sector.
Their quality professional team and their work-oriented dedication have propelled
us to offer value-added corporate financial services and act as a professional
navigator for long term growth of their clients, who include leading corporate,
State Governments, foreign institutional investors, public and sectorcompanies
and banks, in Indian and global markets.
They have also emerged as a trailblazer in the arena of relationships, both at the
customer and trade levels because of their unshakable integrity, seamless service
and innovative solutions that are tuned to meet varied needs. Their team of
committed industry specialists, having extensive experience in capital markets,
further nurtures this relationship.
Their financial advice and assistance in restructuring, divestitures, acquisitions, de-
mergers, spin-offs, joint ventures, privatization and takeover defense mechanisms
have elevated their relationship their relationship with the client to one based on
unshakable trust and confidence.

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KARVY GIOBAL SERVIVES LIMITED
The specialist Business Process ofthe Karvy Group. The legacy of experience in
financial services of the Karvy Group Serves us well as they enter the global arena
with the confidence of being able to deliver well.
Here they offer several delivery models on the understanding that business needs
are unique and therefore only a customized service could possibly fit the bill. Their
service matrix has permutations and combinations that create several options to
choosefrom.
Be it in re-engineering and managing processesordelivering new efficiencies,
their service meets up to the most stringent of international standards. Their
outsourcing models are designed for the global customer and are backed by sound
corporateand operations philosophies, and domain expertise. Providing
productivity improvements operational costcontrol, costsavings, improved
accountability and a whole gamut of other advantages.
They operate in the core market segments that have emerging requirements for
specialized services. Their wide vertical market coverage includes Banking,
Financial and Insurance Services (BFIS), Retail and Merchandising, Leisure and
Entertainment, Energy and Utility and Healthcare.
KARVY INSURANCE BROKING PRIVATE LIMITED
At Karvy Insurance Broking Pvt. Ltd., they provide bothlife and non-life
insurance products to retail individuals, high net –worth clients and corporate.
With the opening up of the insurance sectorand with a large number of private
players in the business, they are in a position to provide tailor made policies for
different segments of customers. Its heir journey to emerge as a personal finance

28 | P a g e
advisor, they will be better positioned to leverage their relationships with the
productproviders and place the requirements of their customers appropriately with
the productproviders. With Indian markets seeing a sea change, bout in terms of
investment pattern and attitude of investors, insurance is no more seen as only a tax
saving productbut also as an investment productBy setting up a separate entity,
they would be positioned to provide the best of the products available in this
business to their customers.
Their wide national network, spanning the length and breadth of India, further
supports these advantages. Further, personalized service is provided here by a
dedicated team committed in giving hassle- free service to the clients.
KARVY COMMODITIES BROKING PRIVATE LIMITED
Commodities market, contrary to the belief of many people, has been in existence
in India through the ages. However the recent attempt by the Government to permit
Multi-commodity National levels exchanges has indeed given it, a shot in the arm.
As a result two exchanges Multi Commodity Exchange (MCX) and National
Commodity and derivatives Exchange (NCDEX) have come into being. These
exchanges, by virtue of their high profile promoters and stakeholders, bundle in
themselves, online trading facilities, robust surveillance measures and a hassle-free
settlement system. The future contracts available on a wide spectrum of
commodities like Gold, Silver, Cotton, Steel, Soya beans, Wheat, Sugar, Channa
etc., provide excellent opportunities for hedging the risks of the farmers, importers,
exporters, trades and large scale consumers, they also make open an avenue for
quality investments in precious metals. The commodities market, as it is not
affected by the movement of the stockmarket or debtmarket provides tremendous
opportunities for better diversification of risk. Realizing this fact, event mutual
funds are contemplating of entering into this market.

29 | P a g e
Karvy COM trade Limited is another venture of the prestigious Karvy group. With
their well established presence in the multifarious facets of the modern financial
services industry from stockbroking to registry services, it is indeed a pleasure for
us to make foray into the commodities derivatives market which opens yet another
doorfor us to deliver their service to their beloved customers and investor public at
large. With the high quality infrastructure already in place and a committed
Government providing continuous impetus, it is the responsibility of us, the
intermediaries to deliver these benefits at the door-stepsoftheir esteemed
customers.
With their expertise in financial services, existence across the lengths and breadths
of the country and an enviable technological edge, they are all set to bring to you,
the pleasure of investing in this burgeoning market, which can touch upon the lives
of a vast majority of the population from the farmer to the corporatealike. They
are confident that the commodity futures can be a good value addition to their
portfolio.
The company provides investment, advisory and brokerage services in Indian
commodities Markets. And most importantly, they offer a wide reach through their
branch network of over 255 branches located across 180 cities.
KARVY COMPUTERSHARE PRIVATE LIMITED
KARVY have traversed wide spaces to tie up with the world’s largest transfer
agent, the leading Australian company, Computershare Limited. The Company that
services more than 75 million shareholders across 7000 corporateclients and
makes its presence felt in over 12 countries across 5 continents has entered into a
50-50 joint venture with us.

30 | P a g e
With its management team completely transferred to this new entity, they will aim
to enrich the financial services industry than before. The future holds new arenas
of client servicing and contemporary and relevant technologies as they are geared
to deliver better value and foster bigger investments in the business. The
worldwide network of Computershare will hold us in good as they expect to adopt
international standards in addition to leveraging the of bestof technologies from
around the world.
Excellence has to be the order of the day when two companies with such similar
ideologies of growth, vision and competence, get together.
ISSUE REGISTRY
Karvy towards becoming the largest transaction-processing house in the Indian
Corporatesegment, they have mobilized fund for numerous corporatesector. With
an experience of handling over 700 issues, Karvy today, has the ability to execute
Voluminous transactions and hard-core expertise in technology applications have
gained us the No.1 slot in the business. Karvy is the first Registry Company to
receive ISO 9002 certification in India that stands testimony to its stature.
Karvy has the backing of skilled human esthetic complemented by requisite
technological packages to ensure a faster processing capability. Karvy has the
benefit of a good synergy between depositories and registry that enables faster
resolution to related customer queries. Apart from its unique investor servicing
presence in all the phases of related customer queries. Apart from its unique
investor servicing presence in all the phases of a public Issue, it is actively
coordinating with both the main depositories to develop special model to enable
the customer to access depository(NSDL, CDSL) Services during an IPO.

31 | P a g e
Their trust-worthy reputation, competent manpower and high-end technology and
infrastructure are the solid foundations on which their success is built.
HR POLICY OF KARVY
Karvy’s HR Department is located at Hyderabad.
Recruitment and SelectionPolicy:
The upper level members like zonal managers, regional managers, branch
managers and senior executives are recruited by publishing recruitment
advertisement in leading national level newspaper. The qualified applicant are then
called for interview and selected.
The regional manager has authority to select lower level employee like peon,
marketing executives, accountant etc. by approval of zonal manager.
Training and Development:
Continuous training and upgrading technical, behavioral and managerial skills is a
way of life in Karvy. Karvy encourages employees to hone their skills regularly to
enable them to face the challenges of the changing requirements of customers that
fit market up and down.
Training needs analysis is done on a regular basis and systematic methodologies
are ensured that skills and capabilities of all employees are constantly upgraded to
enable them to perform in the challenging work environment. New employee has
given training under experienced employee. The new employee work under
experience employee and observe his all activities. When company employs new
technology or there is any change in the working of company the training program
is arranged.

32 | P a g e
Employee Motivation:
Karvy’s employees are highly empowered. They don’thave to report any personof
the same branch but they report upper level branch. E.g. Marketing executive of
Jamnagar branch directly reports Senior Marketing executive of Baroda zonal
office. If particular branch earn certain profit then Karvy gives them special
incentives. E.g. last year Karvy had arranged two days tour of Div for their
employees of Rajkot, Jamnagar, Junagadh and Bhavnagar branch which was
totally free of cost. This also helps in maintaining co-operation between
employees.
Quality PolicyOf Karvy:
To achieve and retain leadership, Karvy shall aim for complete customer
satisfaction, by combining its human and technological resources, to provide
superior quality financial services. In the process,Karvy will strive to exceed
Customer’s expectations.
Quality Objectives of Karvy
Build in-house processes that will ensure transparent and harmonious relationships
with its clients and investors to provide high quality of services.
Establish a partner relationship with its investor service agents and vendors that
will help in keeping up its commitments to the customers.
Provide high quality of work life for all its employees and equip them with
adequate knowledge & skills so as to respond to customer's needs.
Continue to uphold the values of honesty & integrity and strive to establish
unparalleled standards in business ethics.

33 | P a g e
Use state-of-the art information technology in developing new and innovative
financial products and services to meet the changing needs of investors and clients.
Strive to be a reliable source of value-added financial products and services and
constantly guide the individuals and institutions in making a judicious choice of
same.
Strive to keep all stake-holders (shareholders, clients, investors, employees,
suppliers and regulatory authorities) proud and satisfied.
INDUSTRYDETAILS
Sr. No. Mutual Fund Name No. of Schemes
1 Alliance Mutual Fund 36
2 Benchmark Mutual Fund 5
3 Birla Mutual Fund 74
4 Bank of Baroda Mutual Fund 17
5 Can Bank Mutual Fund 25
6 Chola Mutual Fund 45
7 Deutsche Mutual Fund 40
8 DSP Merrill Lynch Mutual Fund 40
9 Escorts Mutual Fund 15
10 Franklin Templeton Investments 130
11 GIC Mutual Fund 5

34 | P a g e
12 HDFC Mutual Fund 79
13 HSBC Mutual Fund 32
14 IL & FS Mutual Fund 43
15 ING Vysya Mutual Fund 55
16 JM Mutual Fund 55
17 Kotak Mutual Fund 56
18 LIC Mutual Fund 35
19 Morgan Stanley Mutual Fund 1
20 Punjab National Bank Mutual Fund 4
21 Prudential ICICI Mutual Fund 124
22 Principal Mutual Fund 68
23 Reliance Mutual Fund 74
24 Sahara Mutual Fund 12
25 State Bank of India Mutual Fund 59
26 Standard Chartered Mutual Fund 100
27 Sundaram Mutual Fund 52
28 SUN F&C Mutual Fund 1
29 Tata TD Mutual Fund 100
30 Taurus Mutual Fund 9
31 Unit Trust of India 42

35 | P a g e
RESEARCH
METHODOLOGY

36 | P a g e
Research Design
A research design is a pattern or an outline of a research project’s working. It is a
statement of only the essential elements of a study, those that provide the basic
guidelines for the details of the project. It comprises a series of prior decision that
taken together provide master plans for executing a research projects. A research
design serves as a bridge between what has been established i.e., the research
objectives and what is to be done, in conductof the study to relish those objectives.
If there were no research design, the research would have only foggy notions as
about what is to be done.
I have used ‘Cross-SectionalResearch’ of ‘Exploratory Research ’. The research is
of both qualitative as well as quantitative type.
Unit of Analysis
Mutual Fund Advisors.
Characteristics of interest:
.Advisor’s knowledge about Mutual Fund
.Advisor’s knowledge about Karvy
.Advisor’s interest in getting knowledge of Mutual Fund
.Advisor’s willingness to deal in Mutual Fund with Karvy
.Advisor’s preference in selecting tax saving instrument of investment
.Advisor’s preference in selecting dealer

37 | P a g e
Sources of Data
Primary Source
The primary data is collected using sampling method and by survey using
questionnaire.
SecondarySource
Secondarydata includes information regarding present market scenario,
Information regarding Mutual Funds and competitors are collected by Internet,
Magazines and News papers and books.
Sample Planning
Sample Size: 50 units
Sample Extent: Jaipur City
Sampling Design
A Sample Design is a definite plan for obtaining a sample from a given population.
It refers to the technique or method the researcher would adoptin selecting items
for the sample.
I have used both ‘Convenience Sampling Method’

38 | P a g e
Data Collection Method
I have used ‘Survey Method’ to collect data. I have collected data using
questionnaire.
Questionnaire Plan
I have used ‘Structured Questionnaire’ for gathering the required data through
contacting respondent personally.
Type of Information:
I have collected Fact, Awareness, Attitude, Future action plan and reason using
questionnaire.
Type of Questions:
‘Close-ended questions’ or ‘Dichotomous’ and ‘Multiple Choice’ type are asked in
the questionnaire for data collection.
Data Analysis & Interpretation
Data Analysis is based on the data collected by way of Questionnaires. From the
collected data findings are extracted. The data is tabulated and frequency
distribution chart is prepared.

39 | P a g e
DATA ANALYSIS AND
INTERPRETATION
Table 1. showing income level of respondent.
Interpretation
The affordability to investdepends on the income of people. As income
depicts the status of the people to investin different avenues based on their
income many investors fallin the income level between 5000-10000 theregister
50000-10000
10000-15000
15000-20000
20000-25000
Income No. Of respondents Percentage
5000-10000 21 42
10000-15000 13 26
15000-20000 11 22
20000-25000 5 10
Total 50 100

40 | P a g e
for 42% the income level 10000-15000 are26% theincome level between 15000-
20000 thehigh income level above 20000 accounting for 10%.
Table 2 showingthe investors investing different avenues.
Interpretation:-
The above table depict that 34% of respondents prefer to invest
in bank depositdue to safety 20% shares 16% in bank fixed deposit, 14% in chit
funds, 12% in mutual funds and 4% in debentures.
bank deposit
mutual fund
shares
debentures
bank fixed deposit
chit funds
Avenues No. Of respondents Percentage
Bank deposits 17 34
Mutualfunds 6 12
Shares 10 20
Debentures 2 4
Bank fixed Deposits 8 16
Chit funds 7 14
Total 50 100

41 | P a g e
Table 3 showingthe regular investors .
Interpretation:-
The above table that around 52% of the respondents invest
regularly and 48% investoccasionally.
yes
no
Pattern No. Of respondents Percentage
Yes 26 52
No 24 48
total 50 100

42 | P a g e
Table 4 showingthe regular investors .
Interpretation:-
The above table shows thataround 62% the respondents prefer
for long-term investment and 38% for short-terminvestment.
Table 5 showingsource of information.
Sales
short term
long term
Invest Pattern No. Of respondents Percentage
Short - term 19 38
Long – term 31 62
Total 50 100

43 | P a g e
Interpretation:-
Sourceof information plays a key role in investing in a particular
avenue the above table shows thatshows that74% of the respondents have
invested by their own experience, 18% of the respondents invested by the
experts/professionaland 8% of the respondents invested by the guidance given
by existing investors.
Table 6 showingthe factors influencing investment.
experts/professional
own experience
existing investores
Source if information No. Of respondents Percentage
Expert/professional 9 18
Own experience 37 74
Existing investors 4 8
Total 50 100
Factors No. Of respondents Percentage

44 | P a g e
Interpretation:-
The above table shows thatmost of the investors about38% invest
for the purposeof safety followed by 24% convenienceand income and restfor
rate of interest/preference and tax benefits that 8% and 6% respectively.
Table 7 showingthe investment in mutual funds.
convenience
safety
income
rate of
interest/preference
tax benfits
Convenience 12 24
Safety 19 38
Income 12 24
Rate of
interest/preference
4 8
Tax benefits 3 6
Total 50 100
Investment in
mutual funds
No. Of respondents Percentage

45 | P a g e
Interpretation:-
The above table depict that 88% of the respondents arenot satisfied
with the returns on mutual fund and only 12% of the respondents aresatisfied
with return on mutual funds.
Table 8 showing overall performanceof mutual funds.
Sales
yes
no
Yes 6 12
No 44 88
total 50 100
Attributes No. Of respondents Percentage
Very good 2 4
Good 20 40

46 | P a g e
Interpretation:-
The above table depicts that the performanceof the mutual
funds is average to 56% of the respondents, good to 40% of the respondents and
very good to only 4% of the respondents.
very good
good
average
Average 28 56
Total 50 100

47 | P a g e
FINDINGS
After getting in depth research study of Karvy, I came to know that Karvy is not
much popular as other brands operating in Jaipur city. Bajaj Allianz, HDFC, ICICI
are having much higher tapped market in respectto mutual funds.
Karvy as an investment option in Mutual Fund does not possessmuch proficiency
and potential customers in Jaipur city. Though the financial advisors advise their
clients to go for Mutual Fund as a investment option. About 42% of advisors
advise their clients to invest in Mutual Funds, followed by investing in Insurance
sector.
The advisors after having a deep thought says that it is the Returns that make them
convince their clients to go for investment in mutual funds. 36% of advisors said
that it is the Returns which make a person to invest in Mutual Fund. Followed by
Risk which is quite lesser in other investment options.
A huge lot of advisors showed a positive responsein dealing of for Mutual Fund.
About 60% of them said that they are interested in dealing for Mutual Funds,
because that results in higher brokerage.
As far as Karvy is concerned about 91% of the advisors said that they are not
aware of the services provided by Karvy, including Mutual Fund.
When asked, 53% of advisors said that they are not interested to work with Karvy
Securities, to the contrary with they don’thave any such expansion plans and they
have little knowledge about Karvy.
Jaipur city advisors don’thave an appropriate knowledge about Karvy as a
Investment hub.

48 | P a g e
SWOT ANALYSIS OF KARVY
Strengths:
Employees are highly empowered.
Strong Communication Network.
Good co-operation between employees.
Number 1 Registrar and Transfer agent in India.
Number 1 dealer of InvestmentProducts in India.
Weaknesses:
High Employee Turnover.
Opportunity:
Growth rate of mutual fund industry is 40 to 50% during last year and it expected
that this rate will be maintained in future also. Marketing at ruraland semi-urban
areas.
Threats:
Increasing number of local players.
Pastimage of Mutual Fund.

49 | P a g e
LIMITATIONS
Due to limitation of time and cost constrains a sample sizeof only 50 respondents
were chosen.
Data Analysis and interpretation done may not be that strong due to small sample
and ‘ConvenienceSampling Method’.
The sample extent for research is only Jaipur City.
Some of the respondents may be biased in giving responses.
My inexperience in research area might have affected results.
CONCLUSION
Mutual Fund Advisors giveemphasis on mutual funds than other investment
options.
Mutual Funds have given a new direction to the flow of personalsaving and
enable small and medium investors in remote ruraland semi urban areas to reap
the benefits of the stock market investment. Indian Mutual Funds are thus playing
a very important developmental role in allocation of scares resources in the
emerging economy.
Karvy is not able to providesufficient services to the investors due to
unawareness among advisors regarding services.
The awareness level of investor is low in advisors areinterested in dealing in
mutual fund.
Very less advisors know aboutservices provided by Karvy.

50 | P a g e
RECOMMENDATIONS
There is high potential market for Mutual Fund Advisors in Jaipur city, but this
market needs to be explored as investors arestill hesitated to invest their money
in Mutual Funds.
In Jaipur investors haveinadequate knowledgeabout Mutual Funds, So proper
Marketing of various schemes is required, company should arranges moreand
more seminars on Mutual Funds.
Awareness of MF services provided by Karvy is also very low so company needs
proper marketing of their all services by advertising, distribution of pamphlet,
arranging seminars etc.
Most of advisors arenot interested in dealing of Mutual Funds becausethey don’t
want to expand their services due to lack of time, so company should provide
them knowledgeabout single window services by which investor can get all
financial services fromone place.
Company should also provideknowledgeabout the growth rate and the expected
growth rate of Mutual Fund industry in India.
Most of people awareof life insurance, NSCand PPF for tax saving so, company
should market various tax saving schemes of Mutual Funds and their benefits.
The interface among the investors and the Mutual Fund Companies is the agents,
so the agents should haveproper knowledge aboutMutual Funds as well as
market so that they can help investors in their investment decisions. The quality
of agents performanceand investors truston them can be improved only if they
are permanent in nature.

51 | P a g e
Appendix
We assureyou that all the information that will be collected from you will remain
fully confidential and it is used for study purposeonly.
1. As a financial investment adviser whichinvestmentoptions yousuggest to
your customers?
Shares Mutual Fund
InsuranceFixed Deposit
Tax Bond PPF
2. Please indicate reasonfor choosing above.
Returns Risk
Safety Tax Benefits
Timely Brokerage
3. Approximately howmany customers youhave?
4. What is the brokerage Payment Period?
5. ExpectedBrokerage Payment Period?
6. If a service personwhopays Income Tax wants toinvest, generally which
optiondo you suggest for investment?
Insurance
Mutual Funds
PPF
Tax Bond
Fixed Deposits

52 | P a g e
8. Are youinterestedtodeal inMF?
Yes
No
If No Why?
9. Do you know about MF services providedby Karvy’s Jaipur Branch?
Yes
No
10. In future will you attendseminar arrangedby Karvy to guide investors about
MF?
Yes
No
11. Would you like to work with Karvy Securities Ltdfor dealing inmutual fund?
Yes
No
11.1 If no, thenthe reasonwould be:
Not answered
No time
Lack of knowledge
No expansion plans
Name:
Address :

53 | P a g e
GLOSSARY
Corporate advisory services
Merchant bankers offer customized solutions to solvethe financial problems of
their clients. Merchant bankers study the working capital practices that exist
within the company and suggestalternative policies. They also advisethe
company on rehabilitation and turnaround strategies.
Loan syndication
Arrangementof loans for clients, by analyzing their cash flow pattern, so that the
terms of borrowing meet the client’s cash requirements and offer assistancein
loan documentation procedures.
Portfolio
Total number of all holdings held by a company is called portfolio. The portfolio
mix is aimed at spreading the risk over different sectors. Itconsists of all assets of
company.
NAV
Net AssetValue is the currentmarket worth of the mutual fund shares. Itis
calculated daily by taking the funds total assetsecurities, cash and any accrued
earning deducting liabilities, and dividing the reminder by the number of shares
outstanding.
Depository
The principal function of a depository is to de-materialize securities and enable
their transactions in book-entry form. A depository established under the
Depositories Act can provideany service connected with recording of allotment of
securities or transfer of ownership of securities in the record of a depository.
Capital gain the profit made fromselling shares, mutualfunds etc.

55 | P a g e
Books Referred:
 Philip Kotler, Jha, and Koshy: “Marketing management”.
 Roger. A. Kerin, Steven. W. Hartley, Eric. N. Berkowit, William
Redlius: “Marketing Management”.
Websites Referred:
 www.wikipedia.com
 www.karvyonline.com
 www.google.com

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