1. Music Video Questionnaire
Results
Shannon Jezzard and Sophia Doughty

2. We carried out a questionnaire in order to discover who our target audience are
for our music video, album release and poster. We also tried to gather their
opinions and preferences surrounding Indie Rock genre. The purpose of this
presentation is to display the findings from our questionnaire.
For our questionnaire we asked members of the public in the town center by our
college. We asked a range of 20 people of different ages, employment status’ and
interests. By doing this we were about to collect diverse results so we have an
idea of what to include in order to appeal to our target audience.

4. Do you regularly attend gigs? How would you usually watch music
14 videos?
12
10
Phone
8 15%
6
4 TV Computer
30% 55%
2
0
No Yes
From this set of results we have found that the majority of the people we asked do
attend gigs and therefore have a great interest in music, which would help us advertise
our product as it would be featured in music magazines. As the majority of our
audience do have a great interest in music they would be more inclined to purchase
and view our products.
As most of our audience view music videos via a computer we will make sure that our
music video is available to view on the internet either on the band’s website or on
video streaming websites such as YouTube. As a few of our audience’s preferences are
to view music videos on their mobile phones we can make sure that the video is
compatible with this type of viewing and is accessible to watch, download and share
via a mobile phone.

5. Where would you normally How much do you usually spend
purchase music? on musical purchases per month?
12
Gigs
10
Music Shops
8
Digital Download 6
4
Supermarket
2
Online
0
Under £10 £10-£20 £20-30
0 2 4 6 8 10
From these results we have discovered that the majority of
our audience would prefer to purchase an album via digital
download. This is a advantage for the producers of the album
How much would you be as they will not have to spend money on packaging meaning
willing to pay for a newly that there’ll be a greater profit made for the product. People
released album? will be willing to pay £9-£12 for a newly released
£13-£15
10% album, however we have decided that this will be the price
for the album in supermarkets and larger stores. The album
£5-£8
40% will also be available and a slightly lower cost as a digital
£9-£12 download as there will be no manufacturing costs for the CD.
50%
According to our results our target audience will be able to
afford an album or two a month meaning that their disposable
income will cover the costs for our product.

6. What would you usually expect to
see in a music video falling into the
Indie Rock genre? These results show that most of the people
12
10
that we asked prefer to see a mixture of
8
6 both band and storyline in a music video.
4
2
0
As well as this we have found that the
Storyline in Shots of the Special effects Still images A mixture of majority of people asked enjoy listening to
relation to song band playing both band and
storyline the band Arctic Monkeys, from viewing
Who are you favourite bands from their videos we have found that they
the Indie Rock genre? incorporate both band and storyline in most
10 of their videos and as result of this we
8
6 would like to include these type of shots in
4 our video. We have also found that people
2
0 would prefer the music video we create to
Arctic
Monkeys
The Kooks The Killers Bombay
Bicycle Club
MGMT be in colour as well as involving fast paced
shots and low key lighting. We will take
What would you expect the style of this into account when planning and
Black
the music video to be? and shooting our music video as this is what
white
Low key
lighting 11% will draw in and appeal to our audience the
23% most.
High key
lighting Colour
9% 31%
Slow paced
shots
3% Fast paced
shots
23%

7. Which album cover appeals to Why?
you? 10
The Vaccines
20% 8
6
The
Maccabees 4
Elbow 40%
15% 2
The
Libertines 0
25% Colour Layout Font Image
It is clear to see that The Maccabees album cover is the most popular out of all four, possibly
due to the image as it is the most common reason for choosing the preferred cover. This album
shows significant differences to the other three as it’s a hand drawn image which manages to
reflect the genre of the album as it’s not a conventional cover. For our album cover design we
will take this into consideration and create something a bit different that the traditional single
image to appeal more to our target audience.

8. By looking at these results we
have found that Florence and The
Machine’s album advertisement is
the most popular due to the image
and layout. Although this was the
favourite of the target audience
we believe that the layout comes
across as quite simple and
displays the clear information for
the audience to know.
Why? Which of these adverts is the most
appealing?
The Stone Roses
Image Colour
35% 30%
Kings of Leon
Florence and the Machine
Layout
35%
0 2 4 6 8 10 12

9. Summary of our findings and proposal
All in all our results have been very useful when deciding what to
include in our music video, advertisement and album cover. We have
managed to discover our audience preferences so we can create a
successful product. Our results have also gave us an insight of what
price to put our product at in order to appeal to the audience, this has
been useful as we now know where the audience would purchase their
music, the majority of which is online. As a result of our findings we
will make sure we include a hand drawn image on the album cover, as
this is what our audience preferences has found most appealing. We
have also decided to involve an image of the artist in the magazine
advertisement as our target audience believed that this is what drew
them in the most to our example of advertisements. When releasing the
music video, we will ensure that it is easy to access online as this is
where the majority of our audience go to view music videos however
we will also ensure that people will be able to view music videos on
television as we have found that some of our audience prefer to watch
music videos this way.