The poster uses white and dark colors like black to represent themes in the horror film like torture, death, and sadness. The hand at the center of the poster draws attention and hints at torture through bruising. The blurred and warped title font suggests a complicated plot. Credits and production company logos at the bottom help with advertising.

1. The main colour used on the poster is
white. The colour white suggests which
from previous knowledge from watching
the film is what the main character aims to
create through the acts of torture he emits.

3. The main colour used on the poster is white.
The colour white suggests which from
previous knowledge from watching the film
is what the main character aims to create
through the acts of torture he emits.
Alongside the main colour of the poster
everything else that isn't white in the poster
is dark. The colour black suggests a variety
of things such as sadness and death, which
are both factors within the horror film Saw.
However using the colour black on a poster
is a convention of horrors which hints at the
genre of the film.

4. The hand in the poster is at the main focus of the
audience. By placing the hand in the focal point of
the poster the audience’s attention is immediately
drawn to it as it gives away part of the plot.
Alongside it being in the focal point in the poster it
is also positioned at the top of the poster showing
that it is important. The colour of the hand itself
gives the audience an idea that the film is going to
be a torture film as the shadowing on the hand
suggests bruising which could show torture.
However the black shadowing that is on the hand
could also show that the victim within the film is
hiding something, this makes the audience more
interested in the film

5. The title of the film is in the middle of the
poster which shows it is important as it is the
first thing people will look at. The font that has
been used is of a dark colour but doesn’t
however appear to be black. The edges of the
font are also blurred which could suggest
there is a blurring of boundaries within the
film. The font used for the title is also warped.
This may suggest that the film itself is not
straight forward which in turn suggests a
complicated plot. The actual title of the film
itself suggests pain and torture which also
gives away the genre of the film which is a
horror mystery.

6. The background in the poster behind everything else
is what appears to be a tiled floor. The use of the tiled
floor makes the poster seem more realistic as some
people can recognise it as a piece of their home which
makes the fear of the film being real more than if the
background was just plain.
The background also allows the audience an insight
into the plot of the film as it gives away a small
amount of the setting of the film which allows the
audience to wonder where the tiled floor is from.

7. The credits at the bottom of the poster are in a
black consistent font which shows their
importance.
All additional companies and logos are at the
bottom of the poster which could help when
advertising the film as people may recognise a
logo from a previous film on the bottom of the
poster which will make them want to see this
film.

9. At the top of the poster films that have
been pr0duced by the same producer are
shown. By doing this the creators of
Sinister grab the attention of people who
have watched these films.
The text is also in white making it stand
out against the background. The titles of
the previous films are also in a larger font
than the rest of the statement making
them stand out.

10. The background of the poster is dim and gloomy
which then causes contrast with what appears to be
blood. By creating this contrast the attention of the
viewer is immediately drawn to the blood on the
poster, this in turn hints at the genre of the film which
is psychological horror. Alongside this there is a face /
pair of eyes in the blood which paired with the tagline
‘once you see him nothing can save you’ creates a
sense of fear for the viewer and also gives an insight
into the plot.
There are also a variety of cracks in the background
which also hints at the plot of the film. The cracks can
represent a variety of things such as the break down
of the characters mind as the demon makes the
thoughts of the character seem real.

11. The title of the film is positioned in the
middle of the poster immediately
grabbing the attention of the viewer. The
font used for the title appears to be
fading which could be hinting to the
blurring of boundaries within the film.
Alongside this the title is written in a
black font making it stand out against the
background.
Straight below the title the tagline is
shown in a smaller font, by positioning it
right below the title the attention of the
viewer is drawn to it straight after they
read the title. The tagline used also
creates an immediate sense of fear and
makes the viewer wonder who ‘him’ is.

12. At the bottom of the poster the credits are
printed. By printing the credits on the poster
the viewers are given the opportunity to see
who is in the film, who produced it amongst a
variety of other things. By giving the viewers
the opportunity the creators of sinister allow
the audience to identify any people they already
know which may cause them to take more
interest in the film
Amongst the credits is the phrase ‘coming soon’
making the release date t0 the film unknown.
By using ‘coming soon’ instead of an actual date
the creators of sinister create a buzz.
Below this there is a website think to
HaveYouSeenHim.com which suggests the film
revolves around the unknown character.