Seminarni prace - analyza komercniho spotu SAZKA

SAZKA - lucky numbers analýza komerčního spotu HELIKOPTÉRA

Obsah ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Základní informace ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pozadí kampaně ,[object Object],[object Object],[object Object],[object Object],[object Object]

Cíl a Cílová skupina ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Volba média – Televize ,[object Object],[object Object],[object Object],[object Object],[object Object]

Slogan a sdělení spotu ,[object Object],[object Object],[object Object],[object Object]

Segmentace a Targeting ,[object Object],[object Object],[object Object],[object Object]

Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Klady a Zápory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Závěr ,[object Object],[object Object],[object Object],[object Object]

Děkuji za pozornost Marek Bačo • marketingová komunikace • 3 semestr UČO: 13317

Seminarni prace - analyza komercniho spotu SAZKA

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