1. SOUMIIK MITRAA
C43 , Vishal Tower , Ramdevnagar ,Satellite ,
Ahmedavad -380015 ,Gujrat INDIA
Cell No – 00919662009015
Email : soumiikmitraa2007@gmail.com
Msn & Yahoo : soumiikmitraa2007
Skype : soumiik.mitraa
Linked In: SOUMIIK MITRAA[LION]

2. QUALITY &
ABILITY….
Leadership
Innovator
Motivator
Positive Attitude
Wide Knowledge
Net working
Good Listner
Good Speaker

3. INTRODUCTION
 Review of my credentials will confirm that I am capable of serving as the catalyst for
achieving revenue objectives and organic growth through effective contributions. I am a
result-oriented with over 25 years of extensive experience in Strategic Planning &
Management, Profit Centre Operations, Business Development, Sales & Marketing,
Product Management, Sales Promotion and Team Management.
 I am presently associated with Pioma Industries (RASNA GROUP), (HQ at Ahmadabad),
Gujarat as “General Manager- International Department”.
 I understand that working for your organization requires a candidate who is team
oriented and is able to deal with people in various departments. I am confident that I
possess these skills, which will help me to perform the job efficiently and effectively.
 My goal is to transit my enthusiasm, creativity and experience into a position, where I
continue to provide the strategic and tactical leadership critical to retaining valued
customers of an organization. I am certain that my presence in your team will prove to
be beneficial to your organization. As such, I would welcome an opportunity to speak
with you to evaluate your needs and share my ideas.

4. SEEKING OPPURTUNITY
 Seeking senior level (CEO/VP/GM)assignments in
International Sales & Marketing / Business
Development / Channel Management with an
organisation of high repute, preferably in FMCG /
Foods & Beverages / ITES / BPO / Banking / Financial /
Retail Services industry, preferably in FMCG sector

5. PROFESSIONAL PREFACE
 General Manager- International Department: Pioma Industries (RASNA
GROUP), (HQ at Ahmadabad), Gujarat, INDIA
 A seasoned professional with 25.5 years of success achieving revenue, profit and
business growth objectives within start-up, turnaround and rapid-change
environments. Major experience in heading diversified industries in Domestic &
International Sales & Marketing operations with niche market segments and also
volume brands with market spanning across all cross section of demographic profile.
Extensive experience in setting up and managing business operations which require
deep understanding of critical business drivers in multiple markets and industries;
highly successful in building relationships with upper-level decision makers and
business partners. Well versed with all Part of India, Nepal, Bhutan, Bangladesh,
Africa, Gulf, USA, Canada, U.K., Sri Lanka, Netherland, Australia, New Zealand. A
planner with cross functional expertise in planning, market penetration, product
launch & management, key account management, Channel Management, Franchise
Management with skills in P & L management and competitor / market analysis.
Spearheaded numerous business development & market expansion initiatives. An
effective communicator & team leader combined with detail oriented attitude with
ability to interact effectively.

6. PROFICIENCY FORTE
 Strategic Planning & Management
 Profit Centre Operations
 Business Development
 Sales & Marketing
 Product & Brand Management
 Sales Promotion & Advertisement
 Key Account Management
 Channel Management
 Liaising & Coordination
 Team Management

7. PROFICIENCY FORTE
 Establishing short / long term budgets in tune with corporate strategies for achieving business
targets. Formulating business planning, forecasting & analysis for assessment of revenue
potential in business opportunities.
 Developing relationships with key decision-makers in target organisations and establishing tie-
ups for business development.
 Analysing & reviewing the market response / requirements and communicating the same to the
sales teams for accomplishment of the business goals.
 Executing promotions / launches in sync with regional characteristics.
 Identifying and networking with channel partners, resulting in deeper market penetration and
reach; building brand focus in conjunction with operational requirements.
 Evaluating performance & monitoring their sales and marketing activities.
 Designing and managing brand image building and product awareness campaigns.
 Overseeing sales & marketing operations; achieving increased business growth.
 Identifying streams for generating revenues & developing marketing plans to build consumer
preference.
 Conducting competitor analysis by keeping abreast of market trends & achieving market share
metrics.
 Networking with financially strong & reliable dealers / distributors for deeper market
penetration & improved market share.
 Recruiting, leading, mentoring & monitoring the team members to ensure efficiency in process
operations and meeting of individual & group targets.


8. GM-INTERNATIONAL at RASNA
 Since Apr’08 with Pioma Industries (RASNA GROUP), (HQ at Ahmadabad), Gujarat as General
Manager- International Department
Report to Mr Piruz Khambatta, CMD, RASNA GROUP
(see web site: www.rasnainternational.com )
 Accountabilities
 Directing a wide range of activities entailing sales, marketing operations, C & F Operations, Recruitment,
Business Development in SAARC Countries. Gulf, Middle East, USA, Canada, U.K., Netherland, Australia, New
Zealand, Africa, etc.
 Overseeing brand development; rejuvenating cordial interest between company & importers, marketing
research project and its other related duties launched lots of new product (Ethnic Food Products, Jam, Pickles,
Tea Mix, Milk Shakeup, Ready to Eat, Snacks, etc) of 10 varieties.
 Managing various functions such as new branding, third part job work arrangement, designing, attractive
packaging, attractive consumer schemes (Especially for kids & Trip to India Contest).
 Joint Venture in Bangladesh(Dekko Foods Ltd), UAE, Egypt & USA
 Spearheading 4 job working units in India
 Attainments
 Instrumental in generating business worth of Rs 120 Crores per annum.
 Achieved 100% growth.

9. NEW PRODUCTS
(SHAKE UP , JAM
,PICKLE ,KALA KHATTA)
LAUNCHED IN RASNA
New Products Range
Launched Successfully
in USA ,Canada
,Australia ,New
Zealand ,UK, South
East Asia ,Gulf ,Africa
,etc…..

10. VICE PRESIDENT at NATRAJ FOODS
 Nov’06-Apr’08 with Natraj Cold Storage & Food Pvt. Ltd. , (HQ at Indore) reported to MD.
 The Growth Path
 Nov’06-March’07 Regional Sales Manager – South, INDIA ,Bangalore H.Q.
 Apr’07-Apr’08 V. P. Marketing. (Promoted)
 Accountabilities
 Directing a wide range of activities entailing sales, marketing operations, C & F operations, recruitment,
business development etc in India and SAARC countries for the LIP CHIP Brand Potato Chips, Namkeen,
Sweet, Extruded Snacks.
 Managing export operations for Nepal, Bhutan and Bangladesh.
 Supervising brand development; rejuvenating cordial interest Between Company & Distributors.
 Conducting market research project and its other related duties launched lots of new product (Extruded
Snacks Food Products, Nankeen) of 10 varieties.
 Managing various functions such as new branding, job work arrangement, designing, attractive packaging,
attractive consumer schemes (Especially for kids).
 Attainments
 Successfully generated business worth Rs. 40 Corers per annum.
 Pivotal in appointing 22 C & F Agents in India (Kolkata, Patna, Ranchi, Orissa, Guwahati, Raipur, Indore,
Delhi, Mumbai, Nagpur, Lucknow, Ahemadabad, Ludhiana, Ambala, Jammu, Shimla, Rodki, Jaipur, Chennai,
Cochin, Hyderabad and Bangalore).
 Successfully recruited 6 RSM, 20 ASM, 40 SO & 105 SR, and managed them for the profitability of the
company.
 Achieved 100% growth.


11. NEW PRODUCTS
LAUNCHED IN NATRAJ
FOODS (LIPCHIP
POTATO CHIPS)
SUCSSESFULLY
LAUNCHED IN ENTIRE
PAN INDIA ,
NEPAL,BHUTAN &
BANGLADESH….

12. JOINT VENTURE
WITH LEADING
EUROPEAN
COMPANY
JV with Leading European
Company ,Belgium based
“Vermeiren Princes” ,Biscuits
Manufacturer with Organic &
Natural Ingredients ,No Egg ,No
Animal Fat ,No Sugar ,Totally
Healthy Food….

13. NATIONAL SALES MANAGER at JAGDALE
 Jan’03-Nov’06 with Jagdale Industries Ltd. (see website: www.jagdale.com ), Bangalore as
 National Sales Manager Reported to JMD

 Accountabilities
 Directing a wide range of activities entailing sales, marketing operations, C & F Operations, Recruitment,
Business Development in SAARC Countries for the BIJOIS Brand Fruit Drinks.
 Generating a business of worth Rs. 36 Corers per annum.
 Designing, attractive packaging, attractive consumer schemes (Especially for Kids - Develop New Eye Masks).

 Attainments
 Instrumental in the appointment of 18 C & F Agents in India (Kolkata, Patna, Ranchi, Orissa, Guwahati,
Raipur, Indore, Delhi, Mumbai, Nagpur, Lucknow, Ahemadabad, Ludhiana, Ambala, Jammu, Shimla, Rodki
and Jaipur).
 Recruited 4 RSM, 12 ASM, 40 SO & 80 SR and managed the profitability of the company.
 Pioneered in initiating Super Stockiest System in Karnataka and appointed 14 SS.
 Launched a new product (Extruded Snacks Food Products) of four verities, handling the various functions
such as New Branding, Job Work arrangement with (M/s Chipper Snackers Pvt. Ltd., Bangalore, and Mr.
Subhash Ramachandran).
 Increased business growth of 65%.
 Achieved 100% growth.

14. 
COMMENCE CAREER
TENURE ORGANISATION DESIGNATION
 May’98-Dec’02 Hulas Biscuit & Confectionary (P) Ltd., Nepal Marketing Manager (Export)
 Sep’94-Apr’98 Hello Agro Food Products Ltd., (Presently known As Prakash Snacks Foods Pvt. Ltd.,
Yellow Diamond – Potato Chips), Indore
 The Growth Path
 Sep’94-Apr’96 Area Sales Manager
 Apr’96-Apr’98 Regional Sales Manager –
 East (HQ at Kolkata)
 Jan’91-Aug’94 Bakemen’s Industries Ltd., Delhi Sales Officer (HQ at Guwahati)
 Apr’89-Dec’90 Balsara Hygiene Products Ltd., Mumbai Sales Representative(HQ at Patna)
 Jun’84-May’88 Richardson Hindustan Ltd., Delhi (Kolkata)
 The Growth Path ( Newly know as P& G )
 Jun’84-May’86 Interim Sales Representative
 May’86-May’88 Sales Representatives

15. OTHER INFORMATIONS
 Trainings Undergone
 International Sales & Marketing.
 Import & Export Procedure.
 Personality Development.
 IT Credentials: Conversant with MS-Office Applications (Word & Excel) and Internet Applications , Power Point
 Memberships
 Lion’s Club of International Bata Nagar GR/322/C.
 Mohan Bagan Athletic Club of Cal.
 Management Association Club of Cal.
 Management Association of Indore & Ahmedabad.
 CII of Indore & Ahmedabad.
 International Exhibitions Attended
 Summer Fancy Food Show 2008 in USA
 Anuga 2009 in Germany
 Gulfood 2010 in Dubai.
 SIAL 2008 in Paris
 Scholastics
 D.B.M. Course
 Institute of Modern Business Management of Calcutta in 1996.
 LL.B.
 Calcutta University in 1995.
 B.Com.
 Calcutta University in 1988.

16. PERSONAL DOSSIER
 Date of Birth: 8th June, 1968
 Current Address: Vishal Tower, C43, Ramdev Nagar, Near
Anand Nagar Crs, Satellite, Ahmedabad - 380054, Gujarat
 Permanent Address: 23, Jagtala West, Maheshtala, (Bata
Nagar), Kolkata – 700141
 Linguistic Abilities: English, Bengali, Hindi, Assamese,
Oriya, Nepali, Kannada, Gujarati, Marathi, Telugu, Tamil,
Malayalam , Arabic and French .

17. BEST ACHIVMENT
AWRAD AS VP IN
NATRAJ FOODS
WHERE SKY IS THE
LIMIT……

18. THANKS & BEST
REGARDS
I Believe in making
Relationship
forever....Hard Work &
Honesty is my
Motto....Brand Building
is my Passion.....
SOUMIIK MITRAA