1. 7 Steps on
How you can prevent Shutting Down your
Institution

2. Premise
3 Major Challenges for your Institution
Low Application Placements in
Local Appeal
Numbers Top Companies
Your current measures are not solving these

3. Consistent Failure to top-grade may
lead to:
Losing Application numbers
And
Admissions for programs
What is
the
Losing Corporate Credibility
Cost of
Failure?
Shutting down of Program or
College

4. Trends in Education Space in India

No more Local advantage – More Universities
and Institutions are competing for important
pockets and markets in a single location

No Insurance for Future admissions or
Application numbers for colleges

A smarter applicant base that is connected
better than before

A thinning differentiator between Universities,
Business School, Institutions

5. Why should you be bothered?

There are more than 3 similar institutions in
your city/district/location

More institutions have been sanctioned and
more similar looking successes will be sought
to be replicated

Corporate credibility has to be built

Pan-India applications have not been what you
always wanted

6. Can this be solved?
Yes..

7. How? - The 7 Steps

Local to National brand appeal and Growth

Placements top-grading

Year round networking with
students/applicants from across India

Knowledge of Applicants behavior,
preparation pattern, etc.

Dedicating resources in the right domain

Insuring your future application numbers

Developing an internal system of excellence

8. 
Local to National brand appeal
and Growth

Connect with pan-India audience

Today's applicants are not available on
newspapers or radio. They are with more
“Visual” mediums – like the 'Internet'

Re-package your programs with a national
appeal

Sign-up with national level tests/ Accept
national level test scores

Create an Internal team for this transition

9. 
Placements top-grading

Network with the best companies through your
students and faculty

Exhaustive Social media strategy for
Placements alone

No compromise on the quality of admission into
your programs. Better quality students directly
'translate' into better PLACEMENTS

Internal training programs for updated skill set
training.

10. 
Year round networking with
students/applicants

Traditional media like – Newspapers, TV,
Radio, etc do not provide you with this facility

Start early and become a part of an applicant's
daily life

Understand and use the Application Decision
matrix, and preparation patterns

Use Student Forums for such activities. They
are FREE.

11. Knowledge of Applicants

behavior, preparation pattern, etc.

When do they start preparing?

Why do they select institutes in a particular
way?

When do they apply/ buy forms?

How do they measure institute worthiness from
their own networks from Forums?

What are their (applicants') pain-points?

“They are more interested in knowing what you
can do for their career, rather than your infra or
laptop etc”

12. 
Dedicating resources in the right
domain

You don't need to spend a large sum of money
in branding or advertising – save for internal
development

Print, TV and Radio are not the places
applicants spend their time. Seek for the largest
and best forums online

Get a crack-team of 3 people most with a
budget dedicated towards pan-India branding
over 6-10 months.

13. 
Insuring your future application
numbers

How does one Insure application numbers?
Answer – Branding, networking, perceptual
advantages, and being a part of the lives of
over 1,000,000 applicants in India

Money you spend is not COST. It is like an
Insurance Premium you pay for better
application numbers for years to come

Spend in mediums and places where people
don't forget you after the very day of your
communication.

14. 
Developing an internal system of
excellence

The best faculty

The best infrastructure

The best pedadogy and industry relevant
curriculum

These are all basic neccessities of an excellent
system – Get them done

The best alumni network

15. Example of a Forum

Pagalguy.com

India's largest online community or forum of MBA
applicants and also for students who are looking at
other post graduate degrees (like MCA, MTECH,
MPHIL, PHD, etc)

Over 6,00,000 unique users visit Pagalguy every
month to discuss and network with fellow
applicants, b-schools, Universities

Your official statements can be published by your
team on Pagalguy Forums.

16. Who uses Pagalguy Forums and its
Branding Programs?

Top-200 Business Schools in India (ISB, IMT,
IMI, SP Jain, NMIMS, etc)

Top University programs in India (FMS Delhi,
UBS Chandigarh, Amrita University, Symbiosis,
Hindustan University, etc)

Top International Institutions (HULT, York
University – Schulich, Bradford University,
Aston Business School, Duke Fuqua, etc)

17. What Now?

We can work together with you and design your
pan-India plan with all the 7 steps mentioned in
this document

You can work on an annual or 5 yrs plan basis,
wherein our expertise and training will be
provided as a Freemium service to you

2011-2012 Admission season should be the
one that changed your institutes canvas forever

18. Case Studies
Of Institutions who have used Online Forums like
Pagalguy.com in the last 3-4 years

19. S P Jain Institute of Management
(Dubai & Singapore)

Pagalguy Client Since – 2006

Improvement in Application numbers – 67%
year on year

Improvement in %ile Cut-off marks – 20 points

Official thread - Yes (Admission Query Thread)

20. Amrita Business School
(Amrita University)

Pagalguy Client since – 2006

Improvement in Application numbers – 60%
year on year

Improvement in %ile cut-off marks – 25 points

Official Thread – Yes (Admission Query, Life at
Amrita)

21. Great Lakes Institute of
Management (Chennai)

Pagalguy Client since – 2007

Improvement in Application numbers – 50%
year on year

Improvement in test scores (GMAT) – 80 points

Official Thread - Yes

22. Reference Charts
For all data shared in this document

23. Chart 1 – Preparation Pattern of
Applicants
Decision Time Band Application Time Band
March June October Nov Jan May
Early Starters CAT Exam
Peak time for Fever
Entrance test
Preparation
Fn(Recall,mindshare) <1 ; Sub-Linear
Fn(Recall, branding, mindshare) > 1 ; Super-Linear/ Exponential

24. Website Traffic – Global (Pagalguy)

25. City Wise Traffic in India

26. Visitor Loyalty at Pagalguy.com

27. Secrets of Digital Marketing
Compiled by the team at Pagalguy for Business Schools and Universities.
Click to Download your FREE Copy