7 Steps on
How you can prevent Shutting Down your
Institution

Premise
3 Major Challenges for your Institution
Low Application Placements in
Local Appeal
Numbers Top Companies
Your current measures are not solving these

Consistent Failure to top-grade may
lead to:
Losing Application numbers
And
Admissions for programs
What is
the
Losing Corporate Credibility
Cost of
Failure?
Shutting down of Program or
College

Trends in Education Space in India

No more Local advantage – More Universities
and Institutions are competing for important
pockets and markets in a single location

No Insurance for Future admissions or
Application numbers for colleges

A smarter applicant base that is connected
better than before

A thinning differentiator between Universities,
Business School, Institutions

Why should you be bothered?

There are more than 3 similar institutions in
your city/district/location

More institutions have been sanctioned and
more similar looking successes will be sought
to be replicated

Corporate credibility has to be built

Pan-India applications have not been what you
always wanted

Can this be solved?
Yes..

How? - The 7 Steps

Local to National brand appeal and Growth

Placements top-grading

Year round networking with
students/applicants from across India

Knowledge of Applicants behavior,
preparation pattern, etc.

Dedicating resources in the right domain

Insuring your future application numbers

Developing an internal system of excellence


Local to National brand appeal
and Growth

Connect with pan-India audience

Today's applicants are not available on
newspapers or radio. They are with more
“Visual” mediums – like the 'Internet'

Re-package your programs with a national
appeal

Sign-up with national level tests/ Accept
national level test scores

Create an Internal team for this transition


Placements top-grading

Network with the best companies through your
students and faculty

Exhaustive Social media strategy for
Placements alone

No compromise on the quality of admission into
your programs. Better quality students directly
'translate' into better PLACEMENTS

Internal training programs for updated skill set
training.


Year round networking with
students/applicants

Traditional media like – Newspapers, TV,
Radio, etc do not provide you with this facility

Start early and become a part of an applicant's
daily life

Understand and use the Application Decision
matrix, and preparation patterns

Use Student Forums for such activities. They
are FREE.

Knowledge of Applicants

behavior, preparation pattern, etc.

When do they start preparing?

Why do they select institutes in a particular
way?

When do they apply/ buy forms?

How do they measure institute worthiness from
their own networks from Forums?

What are their (applicants') pain-points?

“They are more interested in knowing what you
can do for their career, rather than your infra or
laptop etc”


Dedicating resources in the right
domain

You don't need to spend a large sum of money
in branding or advertising – save for internal
development

Print, TV and Radio are not the places
applicants spend their time. Seek for the largest
and best forums online

Get a crack-team of 3 people most with a
budget dedicated towards pan-India branding
over 6-10 months.


Insuring your future application
numbers

How does one Insure application numbers?
Answer – Branding, networking, perceptual
advantages, and being a part of the lives of
over 1,000,000 applicants in India

Money you spend is not COST. It is like an
Insurance Premium you pay for better
application numbers for years to come

Spend in mediums and places where people
don't forget you after the very day of your
communication.


Developing an internal system of
excellence

The best faculty

The best infrastructure

The best pedadogy and industry relevant
curriculum

These are all basic neccessities of an excellent
system – Get them done

The best alumni network

Example of a Forum

Pagalguy.com

India's largest online community or forum of MBA
applicants and also for students who are looking at
other post graduate degrees (like MCA, MTECH,
MPHIL, PHD, etc)

Over 6,00,000 unique users visit Pagalguy every
month to discuss and network with fellow
applicants, b-schools, Universities

Your official statements can be published by your
team on Pagalguy Forums.

Who uses Pagalguy Forums and its
Branding Programs?

Top-200 Business Schools in India (ISB, IMT,
IMI, SP Jain, NMIMS, etc)

Top University programs in India (FMS Delhi,
UBS Chandigarh, Amrita University, Symbiosis,
Hindustan University, etc)

Top International Institutions (HULT, York
University – Schulich, Bradford University,
Aston Business School, Duke Fuqua, etc)

What Now?

We can work together with you and design your
pan-India plan with all the 7 steps mentioned in
this document

You can work on an annual or 5 yrs plan basis,
wherein our expertise and training will be
provided as a Freemium service to you

2011-2012 Admission season should be the
one that changed your institutes canvas forever

Case Studies
Of Institutions who have used Online Forums like
Pagalguy.com in the last 3-4 years

S P Jain Institute of Management
(Dubai & Singapore)

Pagalguy Client Since – 2006

Improvement in Application numbers – 67%
year on year

Improvement in %ile Cut-off marks – 20 points

Official thread - Yes (Admission Query Thread)

Amrita Business School
(Amrita University)

Pagalguy Client since – 2006

Improvement in Application numbers – 60%
year on year

Improvement in %ile cut-off marks – 25 points

Official Thread – Yes (Admission Query, Life at
Amrita)

Great Lakes Institute of
Management (Chennai)

Pagalguy Client since – 2007

Improvement in Application numbers – 50%
year on year

Improvement in test scores (GMAT) – 80 points

Official Thread - Yes

Reference Charts
For all data shared in this document

Chart 1 – Preparation Pattern of
Applicants
Decision Time Band Application Time Band
March June October Nov Jan May
Early Starters CAT Exam
Peak time for Fever
Entrance test
Preparation
Fn(Recall,mindshare) <1 ; Sub-Linear
Fn(Recall, branding, mindshare) > 1 ; Super-Linear/ Exponential

Website Traffic – Global (Pagalguy)

City Wise Traffic in India

Visitor Loyalty at Pagalguy.com

Secrets of Digital Marketing
Compiled by the team at Pagalguy for Business Schools and Universities.
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