1. The Secret Behind
Why World’s 12th Best B-school uses
Pagalguy.com?

2. Introduction
ISB Hyderabad

3. ISB Hyderabad
• Is Ranked 12th Best B-school in the World by
FT-Rankings
• One of the most sought after b-school in India.
• Applicants are mostly people with GMAT
scores who can actually afford to study abroad
• It is well networked as a b-school amongst
applicants

4. Where will you find ISB communications?
• Offline – TopMBA World MBA Tour, Individual
Information sessions, some Print-Ads
• Online – PaGaLGuY.com
www.PaGaLGuY.com

5. Online – PaGaLGuY.com
• Year long presence
• Dedicated person from their end to interact
with people inside forums
• Integration of their Pagalguy.com discussion
board inside their Admission Page
• Networking with the best applicants through
their discussions
www.PaGaLGuY.com

6. Why do they do this?
The Three important aspects

7. 3 Important Receivables
Network
Quality
with
Applicants
Corporate
Attract best
Talent / Faculty
www.PaGaLGuY.com

8. What these mean?
• These 3 factors are
• Clear Differentiators for a World-Class Institute
• Achievable if one has symmetry in
communications
• Very important in their own right and you will
need to have each of them to become well known
• ISB Maintains a very strong commitment on
this end.
www.PaGaLGuY.com

9. Why should you do it?
Be known amongst the best
www.PaGaLGuY.com

10. This is what you can do
Get Good companies for Placements
Get good number and Quality of applicants
Attract the best Faculty and Visiting Faculty,
industry research
www.PaGaLGuY.com

11. Placements - Companies who track Pagalguy.com
• These companies are active in tracking Universities,
B-schools, and MBA applicants:
– Oracle
– Wipro
– Adobe
Get them for your Placements by being noticed by them
– Patni
– Accenture
– Deloitte
– IBM
» And many more
www.PaGaLGuY.com

12. Admissions
• 6,00,000 MBA applicants use Pagalguy every
month
• They spend about 15 mins every day per-
person on Pagalguy seeking MBA info, and
then applying to b-schools
• As a B-school, you can network with your
applicants on Pagalguy – increasing
application numbers and quality
www.PaGaLGuY.com

13. Faculty – the “pull” effect
• Almost every good faculty member from top
b-schools are LIVE on Pagalguy.com
• They are, at most times, micro-blogging and
helping applicants
• Your stature and perception as an Institution
will attract these faculty members to your
brand.
www.PaGaLGuY.com

14. How much will it Cost you?
For More details, you can call me and I will help you design your own Global
Branding Strategy
www.PaGaLGuY.com

15. Thanking you
SOUMIK GANGULY
PAGALGUY.COM
+91 - 9820841157
www.PaGaLGuY.com