Business plan for a start up with application of GIS technology
1. “BUSINESS PLAN FOR A
START-UPWITH APPLICATION
OF GISTECHNOLOGY”
MGT 601: Business Environment & Fundamentals of Management
Ananya Sharma
(MT19GGS264)
&
Soumik Chakrborty
(MT19GGS260)
(M.Tech GIS, 3rd Semester, 2019-21)
NIIT University
NH 8, Delhi- Jaipur Highway, District Alwar, Neemrana, Rajasthan 301705
2. TABLE OF CONTENTS:
I. Company Profile Details
I. Mission andVision Statement
II. Detailed description of Products and Services
II. Business Idea to current status
III. Major & Minor Milestones of Geo-Sport International
IV. Horizontal Milestones Chronological Sequence
V. Organization Structure
I. OrganizationCulture
II. Role of C.E.O in Operational Structure
III. Role of C.T.0 in Operational Structure
VI. Industry Competitive Scenario
VII. Key Success Factors of Geo-Sport International
VIII. FinancialAnalysis
3. COMPANY PROFILE in (Details)
■ Name of the Company:Geo-Sport International
■ Establishment date: 15th November, 2020 (15.11.2020)
■ Physical Address: 71- B Camac Street, Cannaught Place, New Delhi, 110001
■ Contact No: +11 6678521, +91 774927397334, +91 882734667246
■ CompanyWebsite: www.geo-sportinternational.com
■ Email of Company: management_geo-sport@geo-sport.int
■ Top Managers: President,Vice President, CEO, CFO, SEO
4. MISSION &VISION STATEMENT of Geo-
Sport International:
Mission Statement of the
Company:To provide top notch
geo-enabled intelligent services
and products providing help to the
community of Mining, Forestry,
Agriculture, Civil and Aviation.
Vision Statement of the
Company:To provide effective and
reliable geospatial intel and
emerge as a strong leader in the
field of geo-analytics.
5. ■ Listing details: BSE (Bombay Stock Exchange), LSE (London Stock Exchange)
■ Markets: Financial Market in form of Stock Exchanges, Bond market
■ Product and Services Description: In Geo-sports International we deliver effective
nuances of the geo-spatial information from top to toe information possible for each
and every project. Further we have our very own developed product instigating
Artificial Intelligence for Feature Identification and Drone-data processing model
helpingAgro and Forestry industry.
■ Verticals: BusinessVerticals also known as ‘Vertical Markets’ is extremely reserved
marketing niche applicable for those domain specific industries just in this case of Geo-
spatial analytics and development Industry.
6. Detailed Products & Services
Description:
■ Road Detection Featured Product: Our very own product of Geo-Sport International has
touched new heights in the field of machine learning and artificial intelligence; as we strive
upon our “Road detection features
■ Farm Plots Product:This product has set high demand and standards in the field of
Agriculture and Forestry
■ High-End Surveying Services: One of the leader in the industry of surveying and installation
is the usage of state of the art GPS and RTK based technology for surveying. In this prospect
the usage of model drone based Surveying is also provided.
■ Target-SpecificAnalytical Services: The analytics are provided by Geo-sport International in
the form of latest analytical softwares.
7. Business Idea to current status:
■ Creation of Ideal Business plans to achieve subsequent milestone involves rapid
formulation of Business ideology building up of pen-ultimate business strategy.
■ The greater business idea is to lead perpetual decent of modest strategy and a simple
executable address to fulfil the long term goals for the company and short term
achievements.
■ This specifically stems up the ideas of doing business keeping in mind the Mission and
vision statement laid out by the early establishers of the company management.
8. Major & Minor Milestones of Geo-Sport
International
Major Milestones for
Geo-sport
International involve:
I. Legal
procedures such as
incorporating your
business or creating a
partnership;
II. Acquiring all
the required licenses
and permits;
III. Securing office
and client spaces;
IV. Designing,
developing and
packaging your
product for sale;
V. Purchasing
business items or
other materials;
VI. Hiring
employees;
9. Minor Milestones
for Geo-sport
International
involve:
a. Effective
Policy
endorsement from
Capitalists thereby
raising Stakes of
Company.
b. First
Testing of services
in the form of First
Project testing.
c. Increase in
market base with
potential market
increase.
d. Set up of
new Offices.
e. Receiving
best Innovation
awards
internationally.
f. First
Effective delivery
of Project
commitment in
order with client
standards.
12. Organization Culture:
The type of structure is a
combination of both
Convectional hierarchical
and functional based
departmentalization. This
comes with the follow up
of the
compartmentalization
strategies inflected with
both the type of
structures.
The ‘Matrix type’ of
Organization structure
begins with the vestige of
powers both on respective
department managers and
also in the hands ofTop
officials in the form of
C.E.O who is responsible
for the handling of all the
decision making to be
done.
In extreme cases the
involvement will include
the supreme members of
the club who are President
andVice-president.
Ultimate decision calls are
taken by the collective
input from President,Vice-
President is a post just
served in physical absence
of the President and hence
forth.
13. Role of C.E.O in Operational Structure:
■ Two most important roles in Geo-sport InternationalCompany – Chief Executive
Officer (C.E.O) and the ChiefTechnologyOfficer.These two key roles in a startup are at
the top of our structure and have two distinct areas of responsibility.The CEO is
responsible for:
Marketing &
sales
Legal stuff
HR
General
management
Supervising and
communicating
with the CTO
14. Role of C.T.0 in Operational Structure:
■ The CTO (Chief
TechnologicalOfficer) in a
start-up organization like
Geo-Sport International
have a much larger role to
play than just managing
technicalities.
■ The role of CTO involves
multiple discipline handling
in the form of protective
measures of overall project
management handling,
Developing team and
QualityAssessmentTeam.
16. ■ Fig. 04: Representation of Common Market Disruptive Indexes.
■ (Source: How to Create a Competitor Analysis Report (Templates Included). May 08th
2020)
17. Key Success Factors of Geo-Sport International
•Chance of expanding market may
lead to target of greater audience.
•More awareness may lead to
constant flow of Projects.
•Innovation in Artificial
Intelligence may bring solid
influence in the market.
•Extreme Competition may lead to
drifting away from market.
•Lack of Projects may drive into
huge losses to the company.
•Compliance permits and laws for
Drone – operation is very strict
and varies from place to place.
•Initial Cost of operation in Field
Higher than others due to
constant new machinery
procurement
•SEO poorly optimized
•Industry is very domain niche
specific. Non availability of
constant work.
•High End Precise Measurements
for Surveying.
•Open Innovation and Focus on
Newer Technologies.
•>10000 sq. km of area
information recorded and
processed easily.
Strength: Weakness:
Opportunities:Threats:
18. Financial Analysis
■ Fig. 05 Represents Balance Sheet Analysis for
the Geo- sport International for the financial
year of 2020-21.
■ However the given Fig. denotes hypothetical
expenses and assumptions made. In reality
Annual FinancialAnalysis consists of varied
documents including most important Pofit &
Loss statement and Cash Flow statements for
a year.
■ The most important calculation from all of
these important documents is to have a
comparison of the Company’s Performance.
Performance is executed in the form of two
key parameters Ratio and Growth.
