There has been plenty of press for Facebook in the past few months and not all of it good. In fact, word on the Internet - from the New York Times to Reddit - is that teens are fleeing Facebook in droves. As a digital agency, space150 works with Facebook (and a plethora of other social networks) daily. It's our job to understand if a valuable audience is leaving the FB how to react and advise clients. As we dug into the data we learned a few things: this isn't nearly as dramatic as it seems, and Facebook will be popular with the youths again (someday).

1. kids h8 facebook
January 10th, 2014
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Monday, January 20, 14

2. Confidential and Proprietary space150 ©2014
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3. why does genZ hate FB?
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4. (easy answer)
parents are so embarrassing
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5. but it’s more
complicated than that
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6. gen z
/ population of 23 million
/ 0 to 18 (today to 1995)
/ Haven’t left home
/ Confident
/ Never known a world without internet
/ Aware of finances, future economic woes
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7. plenty of networks to join
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8. “They [teens] dislike the increasing number of adults on the
site, get annoyed when their Facebook friends share inane
details, and are drained by the “drama” that they described
as happening frequently on the site. The stress of needing
to manage their reputation on Facebook also contributes
to the lack of enthusiasm”
Source: Pew Teens Social Media and Privacy
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9. Confidential and Proprietary space150 ©2014
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10. 94%
of teens with social media have a facebook
Source: Pew Teens Social Media and Privacy
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11. they just use it differently
millennials
gen z
/ connection to disparate
family and friends
/ hub for contact and
personal information
/ repository of photos and
information
/ not connection (remember
these kids have not left
home, connection to
friends is still physical)
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12. Facebook is more of a utility
than a source of entertainment
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13. not all networks are that synonymous
utility
frequent use
niche or spikes of use
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14. the digital pendulum swings back and forth
Public
amass followers
transparent
news
Private
specific followers
exclusive
expression
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15. just because the pendulum
swings one way doesn’t mean
it won’t swing back
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16. Each social network earns a
role in teens’ lives. Use the
role appropriately when trying
to speak with them.
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17. thank you.
elsa perushek : strategist
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