The Weather Channel Mobile case study. Derek Van Nostran, Marketing Director for The Weather Channel Interactive will discuss the weather.com mobile web marketing strategy including tactical examples and metrics from marketing campaigns that have helped weather.com become the #1 content site on the mobile web and #3 overall mobile web site.

1. Marketing the Mobile Web

2. Drive awareness of weather.com mobile web among consumers Increase percentage and volume of off-deck page views Utilize mobile web as ‘hub’ connecting all mobile products “ We are marketing mobile today to support mobile marketing tomorrow” The Weather Channel Mobile Marketing Objectives