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02.18.11




                       TRENDING THE FUTURE
                               The last 150 days & the next 150 days in the world of digital marketing & advertising.




                                                                                                                        27




Wednesday, February 23, 2011
A spaceLab Production
            www.space150.com




                                    27




Wednesday, February 23, 2011
The World is Changing.

                               The last 150 days have seen violence, political unrest, natural
                               disasters, cultural, and economic struggle amidst an evolving era of
                               technological questions that have made us all a little nervous and
                               a little bit more excited.

                               Is the world we’ve created holding influence over technology, or is
                               technology dictating our future?




Wednesday, February 23, 2011
LET’S TAKE A LOOK AT:
                               The World
                               The Digital Landscape
                               The Future




Wednesday, February 23, 2011
THE WORLD


Wednesday, February 23, 2011
v27




     U.S. troops have now been in Afghanistan longer
     than the Soviet Union was.




         http://www.telegraph.co.uk/news/worldnews/asia/afghanistan/8162940/Nato-in-Afghanistan-longer-than-Soviet-Union-analysis.html

Wednesday, February 23, 2011
Hungary endured toxic floods. October 4




Wednesday, February 23, 2011
Economies struggled in Europe. October 12-22




Wednesday, February 23, 2011
North Korea fired shots at South Korea. November 23




Wednesday, February 23, 2011
America worked through the 2010 Mid-term Elections and Healthcare Reform.




Wednesday, February 23, 2011
Floods devastated eastern Australia.




Wednesday, February 23, 2011
WikiLeaks all but confirmed that peak oil is imminent. February 9, 2011




Wednesday, February 23, 2011
Luckily, there was a positive side.




Wednesday, February 23, 2011
WikiLeaks redefined confidentiality on a global scale and made
         governments rethink their international responsibility.



Wednesday, February 23, 2011
The Burj Khalifa was completed in Dubai, seizing the title of world’s tallest
         building. October 1



Wednesday, February 23, 2011
The world’s first private spacecraft was launched. December 8




Wednesday, February 23, 2011
The International Space Station surpassed the record for the longest
         human occupation of space. October 22



Wednesday, February 23, 2011
NASA discovered arsenic-based life. December 2




Wednesday, February 23, 2011
Egypt gave us a taste of what happens when the Internet is taken away...




Wednesday, February 23, 2011
...what people will do to get it back, and its power to connect the
         world when it’s working.



Wednesday, February 23, 2011
THE DIGITAL
                               LANDSCAPE

Wednesday, February 23, 2011
Digital technology is not killing our social lives.
                                         It’s changing the world for the better.

                                                         Or is it?

                               Over the last 150 days, digital technology has seen some
                                                   growing pains.




Wednesday, February 23, 2011
The 30-second Spot    ::   How will it evolve?
                                        Publishing   ::   Who is your real competition?
                                           Twitter   ::   Does it work?
                                     Group Buying    ::   Who will prevail?
                                           Tablets   ::   Fad or death of the laptop?
                                           Mobile    ::   Does your grandma have a smartphone?




Wednesday, February 23, 2011
THE 30-SECOND SPOT:
        HOW WILL IT EVOLVE?

Wednesday, February 23, 2011
The Old Spice Man campaign was the pioneer of life beyond 30-seconds. Over a
         year later, he’s still going strong and back for round 3.



Wednesday, February 23, 2011
Mercedes organized a “tweet race” to the Super Bowl fueled not by gas, but by
         the tweets of people following along and leading up to the TV spot.



Wednesday, February 23, 2011
Doritos has been doing “Crash the Super Bowl” for years now, but this year they
         partnered with Pepsi to take it to a new level of buzz before and after the game.



Wednesday, February 23, 2011
Volkswagen leaked their Super Bowl spots the Friday before the game and took
         home top ratings as the most likeable ads during the game.



Wednesday, February 23, 2011
Glee: Gleeking into every nook and cranny of American media and culture through
         iTunes, live shows, magazine covers, product placement, and a Super Bowl ad.



Wednesday, February 23, 2011
FORMAT MAY
       CHANGE, BUT SHORT
       VIDEO MESSAGES
       WON’T GO AWAY.
Wednesday, February 23, 2011
ROCK THE
                                                 BEFORE &
                               FOR THE FUTURE:
                                                 AFTER OR
                                                 DON’T EVEN
                                                 SHOW UP TO
Wednesday, February 23, 2011
                                                 THE GAME.
PUBLISHING:
      WHO IS YOUR REAL
      COMPETITION?

Wednesday, February 23, 2011
The nature of the internet is cheap publishing - openly available to all.




Wednesday, February 23, 2011
It used to be that to publish a book, you needed a publishing deal or
         a ton of money.



Wednesday, February 23, 2011
Seth Godin’s Domino Project is breaking down the barriers of traditional publishing
         - getting quality ideas to more people, more quickly, by cutting out the middleman.



Wednesday, February 23, 2011
Amazon now sells 115 E-Books for every 100 paperbacks. With the proliferation
         of mobile technology, the way we distribute content will continue to evolve.



Wednesday, February 23, 2011
The Mac and Chrome app stores have launched, making it easy for anyone to publish
         new software ideas or download the applications without physical distribution.



Wednesday, February 23, 2011
BOLD IDEAS ARE THE
       REAL COMPETITION.

Wednesday, February 23, 2011
THE MOST
                               FOR THE FUTURE:
                                                 AGILE
                                                 INNOVATORS
                                                 WILL WIN.
Wednesday, February 23, 2011
TWITTER:
        DOES IT WORK?

Wednesday, February 23, 2011
Digital spam is becoming a bigger issue on Twitter. The signal to noise ratio is
         starting to exceed people’s tolerance.



Wednesday, February 23, 2011
John Mayer left 3.7 million followers behind when he
         quit Twitter in favor of Tumblr.

         “no artwork created by someone with a healthy grasp of social media
         thus far has proven to be anything other than disposable.”
         -John Mayer




Wednesday, February 23, 2011
v27




         Digital Death showed that we may overestimate the popularity of celebrities in
         social media and what their fans would be willing to pay to get them back.



Wednesday, February 23, 2011
$#*! My Dad Says went from Twitter to broadcast. An interesting phenomenon,
         but ratings show it’s on the verge of cancellation.



Wednesday, February 23, 2011
The Old Spice “Smell Like a Man, Man” campaign helped Old Spice become the
         number one selling men’s deodorant in America.               http://www.slideshare.net/space150/trending-the-future-space150-v27#postComment




Wednesday, February 23, 2011
After some positive tweets from 50 Cent about the stock of his company, H&H
         Imports, the stock soared 240% driving the company value up $50 million.



Wednesday, February 23, 2011
Besides just being a brilliant media buy, #demandaljazeera showed us the real
         power of Twitter to connect the world in real-time.



Wednesday, February 23, 2011
TWITTER IS NOT A
        SOCIAL NETWORK.
        IT’S AN INFORMATION
        NETWORK.
Wednesday, February 23, 2011
START
                                                 THINKING
                               FOR THE FUTURE:
                                                 DIFFERENTLY
                                                 ABOUT
                                                 TWITTER.
Wednesday, February 23, 2011
GROUP BUYING:
        WHO WILL
        PREVAIL?

Wednesday, February 23, 2011
Groupon: The OG.




Wednesday, February 23, 2011
Google took a $6 billion stab at buying Groupon, but was rejected. No matter.
         They’ll soon be joining the group-buy melee with Google Offers.



Wednesday, February 23, 2011
Amazon just sunk a $175 million investment into Groupon rival LivingSocial.




Wednesday, February 23, 2011
Facebook Deals now piggybacks onto Facebook Places allowing local business
         owners to do Foursquare-like specials for check-ins at their location.



Wednesday, February 23, 2011
As we climb out of the recession, consumers have
                                changed. Impulse has become a luxury and our
                                   perception of value has been redefined.




Wednesday, February 23, 2011
CONSUMERS AND
         BUSINESSES MUST
         BOTH BENEFIT.

Wednesday, February 23, 2011
VALUE
                               FOR THE FUTURE:
                                                 WILL REIGN
                                                 SUPREME.

Wednesday, February 23, 2011
TABLETS:
        FAD OR DEATH OF THE
        LAPTOP?

Wednesday, February 23, 2011
The iPad’s sales have outpaced iPhone initial-year sales. The iPhone has been
         around since 2007, and it’s certainly not going anywhere.



Wednesday, February 23, 2011
The BlackBerry PlayBook will be the device that brings tablets to corporate
          America, but greater success will depend on it’s appeal to non-BlackBerry users.



Wednesday, February 23, 2011
Sink or swim, every manufacturer is jumping on the tablet bandwagon. We’re
         past the early adoption phase. The early majority arrived at Christmas.



Wednesday, February 23, 2011
Will E-Readers stay relevant as tablet prices drop? Will the lines between E-Readers
         and tablets continue to blur or will innovation diverge? We can’t be sure.



Wednesday, February 23, 2011
What we do know is: the demand for laptops is still big and they do lots of things
         that tablets just aren’t made for. Don’t give up on them yet.



Wednesday, February 23, 2011
THERE IS NOW A
        DIFFERENT DEVICE
        FOR EVERY PART OF
        YOUR DAY.
Wednesday, February 23, 2011
TABLETS ARE
                               FOR THE FUTURE:
                                                 HERE TO
                                                 STAY.

Wednesday, February 23, 2011
MOBILE:
        DOES YOUR GRANDMA
        HAVE A SMARTPHONE?

Wednesday, February 23, 2011
91% of Americans use
        cell phones.

         http://arstechnica.com/telecom/news/2010/03/wireless-survey-91-of-americans-have-cell-phones.ars


Wednesday, February 23, 2011
THAT MEANS YOUR
Wednesday, February 23, 2011
                               GRANDMA HAS ONE.
AND YOUR BABY.
Wednesday, February 23, 2011
By Christmas 2011,
        1 in 2 Americans will
        have a SmartPhone.
         http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-phones-in-u-s-by-2011/

Wednesday, February 23, 2011
There are roughly 37.5
        million grandmas in the
        United States.

Wednesday, February 23, 2011
That’s at least 18.75
        million grandmas with
        SmartPhones by
        Christmas.
Wednesday, February 23, 2011
More people, more devices.

                               What about the 27% of Americans who
                                   already have a smartphone?




Wednesday, February 23, 2011
Remember that old joke?

         YOUR REFRIGERATOR
         IS RUNNING...

Wednesday, February 23, 2011
IT JUST
         STARTED.

Wednesday, February 23, 2011
Mobile is now more than one device, it’s digital functionality like “smart” appliances,
         augmented reality and physical functionality that connect with our lives and devices.



Wednesday, February 23, 2011
Mobile isn’t just in American homes. It’s larger than
                               that, shaping culture and the world as we know it.
                                               At home and abroad.




Wednesday, February 23, 2011
6 in 10 people around
        the world now have a
        mobile phone.
         http://www.usatoday.com/tech/news/2009-03-02-un-digital_N.htm

Wednesday, February 23, 2011
EGYPT WAS A
        GLOBAL
        LANDMARK
        OF MOBILE
        ACTIVISM.
Wednesday, February 23, 2011
MOBILE. EVERYONE.
      EVERYWHERE. IT’S
      BECOMING A PART OF
      OUR DNA.
Wednesday, February 23, 2011
NOT THINKING MOBILE?
      YOU’RE BEHIND.

Wednesday, February 23, 2011
FOR THE FUTURE:
                                                 MOBILE
                                                 EVERYTHING.

Wednesday, February 23, 2011
THE FUTURE


Wednesday, February 23, 2011
The future will be about...

                               Agile Innovation
                               Transforming the way we interact with information and our environment
                               Value for both brand and consumer
                               Truly integrated technology




Wednesday, February 23, 2011
THIS IS PROGRESS.                   THE FUTURE   a
                               We Are Here




                               Time

Wednesday, February 23, 2011
THANKS


Wednesday, February 23, 2011
COMMENTS?




Wednesday, February 23, 2011
Nicole Newville                Jake Szymanski
         VP Brand & Media Planning      Associate Brand Planner

         nicole.newvillw@space150.com   jake.szymanski@space150.com




                                                                      27
         www.space150.com


Wednesday, February 23, 2011
Special Thanks To:
         Craig Key
         Christina Dorr
         Ned Lampert
         Eric Schlauch
         Michelle Swanson
         James Squires




                               27
         www.space150.com


Wednesday, February 23, 2011
IMAGE CREDITS
                               Boston.com - The Big Picture   Matt McClain                   Peter Macdiarmid
                                                              Los Angeles Times Framework    Boston.com - The Big Picture
                                                              Getty Images                   Getty Images




                               AP Photo / Bela Szandelszky    OK_01                          Lefteris Pitarakis
                               Boston.com - The Big Picture   Pro-Zak                        Boston.com - The Big Picture
                                                              Flickr                         Associated Press




                               REUTERS / Charles Platiau      Ben Stansall / AFP             Is Your Refrigerator Running?
                               Boston.com - The Big Picture   Boston.com - The Big Picture   dmguz
                                                              Getty Images                   Flickr




                               STR/AFP                        Mono Lake Tufas
                               Boston.com - The Big Picture   Dan Smith
                               Getty Images                   Picasa




Wednesday, February 23, 2011

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Trending The Future - space150 v27

  • 1. 02.18.11 TRENDING THE FUTURE The last 150 days & the next 150 days in the world of digital marketing & advertising. 27 Wednesday, February 23, 2011
  • 2. A spaceLab Production www.space150.com 27 Wednesday, February 23, 2011
  • 3. The World is Changing. The last 150 days have seen violence, political unrest, natural disasters, cultural, and economic struggle amidst an evolving era of technological questions that have made us all a little nervous and a little bit more excited. Is the world we’ve created holding influence over technology, or is technology dictating our future? Wednesday, February 23, 2011
  • 4. LET’S TAKE A LOOK AT: The World The Digital Landscape The Future Wednesday, February 23, 2011
  • 6. v27 U.S. troops have now been in Afghanistan longer than the Soviet Union was. http://www.telegraph.co.uk/news/worldnews/asia/afghanistan/8162940/Nato-in-Afghanistan-longer-than-Soviet-Union-analysis.html Wednesday, February 23, 2011
  • 7. Hungary endured toxic floods. October 4 Wednesday, February 23, 2011
  • 8. Economies struggled in Europe. October 12-22 Wednesday, February 23, 2011
  • 9. North Korea fired shots at South Korea. November 23 Wednesday, February 23, 2011
  • 10. America worked through the 2010 Mid-term Elections and Healthcare Reform. Wednesday, February 23, 2011
  • 11. Floods devastated eastern Australia. Wednesday, February 23, 2011
  • 12. WikiLeaks all but confirmed that peak oil is imminent. February 9, 2011 Wednesday, February 23, 2011
  • 13. Luckily, there was a positive side. Wednesday, February 23, 2011
  • 14. WikiLeaks redefined confidentiality on a global scale and made governments rethink their international responsibility. Wednesday, February 23, 2011
  • 15. The Burj Khalifa was completed in Dubai, seizing the title of world’s tallest building. October 1 Wednesday, February 23, 2011
  • 16. The world’s first private spacecraft was launched. December 8 Wednesday, February 23, 2011
  • 17. The International Space Station surpassed the record for the longest human occupation of space. October 22 Wednesday, February 23, 2011
  • 18. NASA discovered arsenic-based life. December 2 Wednesday, February 23, 2011
  • 19. Egypt gave us a taste of what happens when the Internet is taken away... Wednesday, February 23, 2011
  • 20. ...what people will do to get it back, and its power to connect the world when it’s working. Wednesday, February 23, 2011
  • 21. THE DIGITAL LANDSCAPE Wednesday, February 23, 2011
  • 22. Digital technology is not killing our social lives. It’s changing the world for the better. Or is it? Over the last 150 days, digital technology has seen some growing pains. Wednesday, February 23, 2011
  • 23. The 30-second Spot :: How will it evolve? Publishing :: Who is your real competition? Twitter :: Does it work? Group Buying :: Who will prevail? Tablets :: Fad or death of the laptop? Mobile :: Does your grandma have a smartphone? Wednesday, February 23, 2011
  • 24. THE 30-SECOND SPOT: HOW WILL IT EVOLVE? Wednesday, February 23, 2011
  • 25. The Old Spice Man campaign was the pioneer of life beyond 30-seconds. Over a year later, he’s still going strong and back for round 3. Wednesday, February 23, 2011
  • 26. Mercedes organized a “tweet race” to the Super Bowl fueled not by gas, but by the tweets of people following along and leading up to the TV spot. Wednesday, February 23, 2011
  • 27. Doritos has been doing “Crash the Super Bowl” for years now, but this year they partnered with Pepsi to take it to a new level of buzz before and after the game. Wednesday, February 23, 2011
  • 28. Volkswagen leaked their Super Bowl spots the Friday before the game and took home top ratings as the most likeable ads during the game. Wednesday, February 23, 2011
  • 29. Glee: Gleeking into every nook and cranny of American media and culture through iTunes, live shows, magazine covers, product placement, and a Super Bowl ad. Wednesday, February 23, 2011
  • 30. FORMAT MAY CHANGE, BUT SHORT VIDEO MESSAGES WON’T GO AWAY. Wednesday, February 23, 2011
  • 31. ROCK THE BEFORE & FOR THE FUTURE: AFTER OR DON’T EVEN SHOW UP TO Wednesday, February 23, 2011 THE GAME.
  • 32. PUBLISHING: WHO IS YOUR REAL COMPETITION? Wednesday, February 23, 2011
  • 33. The nature of the internet is cheap publishing - openly available to all. Wednesday, February 23, 2011
  • 34. It used to be that to publish a book, you needed a publishing deal or a ton of money. Wednesday, February 23, 2011
  • 35. Seth Godin’s Domino Project is breaking down the barriers of traditional publishing - getting quality ideas to more people, more quickly, by cutting out the middleman. Wednesday, February 23, 2011
  • 36. Amazon now sells 115 E-Books for every 100 paperbacks. With the proliferation of mobile technology, the way we distribute content will continue to evolve. Wednesday, February 23, 2011
  • 37. The Mac and Chrome app stores have launched, making it easy for anyone to publish new software ideas or download the applications without physical distribution. Wednesday, February 23, 2011
  • 38. BOLD IDEAS ARE THE REAL COMPETITION. Wednesday, February 23, 2011
  • 39. THE MOST FOR THE FUTURE: AGILE INNOVATORS WILL WIN. Wednesday, February 23, 2011
  • 40. TWITTER: DOES IT WORK? Wednesday, February 23, 2011
  • 41. Digital spam is becoming a bigger issue on Twitter. The signal to noise ratio is starting to exceed people’s tolerance. Wednesday, February 23, 2011
  • 42. John Mayer left 3.7 million followers behind when he quit Twitter in favor of Tumblr. “no artwork created by someone with a healthy grasp of social media thus far has proven to be anything other than disposable.” -John Mayer Wednesday, February 23, 2011
  • 43. v27 Digital Death showed that we may overestimate the popularity of celebrities in social media and what their fans would be willing to pay to get them back. Wednesday, February 23, 2011
  • 44. $#*! My Dad Says went from Twitter to broadcast. An interesting phenomenon, but ratings show it’s on the verge of cancellation. Wednesday, February 23, 2011
  • 45. The Old Spice “Smell Like a Man, Man” campaign helped Old Spice become the number one selling men’s deodorant in America. http://www.slideshare.net/space150/trending-the-future-space150-v27#postComment Wednesday, February 23, 2011
  • 46. After some positive tweets from 50 Cent about the stock of his company, H&H Imports, the stock soared 240% driving the company value up $50 million. Wednesday, February 23, 2011
  • 47. Besides just being a brilliant media buy, #demandaljazeera showed us the real power of Twitter to connect the world in real-time. Wednesday, February 23, 2011
  • 48. TWITTER IS NOT A SOCIAL NETWORK. IT’S AN INFORMATION NETWORK. Wednesday, February 23, 2011
  • 49. START THINKING FOR THE FUTURE: DIFFERENTLY ABOUT TWITTER. Wednesday, February 23, 2011
  • 50. GROUP BUYING: WHO WILL PREVAIL? Wednesday, February 23, 2011
  • 51. Groupon: The OG. Wednesday, February 23, 2011
  • 52. Google took a $6 billion stab at buying Groupon, but was rejected. No matter. They’ll soon be joining the group-buy melee with Google Offers. Wednesday, February 23, 2011
  • 53. Amazon just sunk a $175 million investment into Groupon rival LivingSocial. Wednesday, February 23, 2011
  • 54. Facebook Deals now piggybacks onto Facebook Places allowing local business owners to do Foursquare-like specials for check-ins at their location. Wednesday, February 23, 2011
  • 55. As we climb out of the recession, consumers have changed. Impulse has become a luxury and our perception of value has been redefined. Wednesday, February 23, 2011
  • 56. CONSUMERS AND BUSINESSES MUST BOTH BENEFIT. Wednesday, February 23, 2011
  • 57. VALUE FOR THE FUTURE: WILL REIGN SUPREME. Wednesday, February 23, 2011
  • 58. TABLETS: FAD OR DEATH OF THE LAPTOP? Wednesday, February 23, 2011
  • 59. The iPad’s sales have outpaced iPhone initial-year sales. The iPhone has been around since 2007, and it’s certainly not going anywhere. Wednesday, February 23, 2011
  • 60. The BlackBerry PlayBook will be the device that brings tablets to corporate America, but greater success will depend on it’s appeal to non-BlackBerry users. Wednesday, February 23, 2011
  • 61. Sink or swim, every manufacturer is jumping on the tablet bandwagon. We’re past the early adoption phase. The early majority arrived at Christmas. Wednesday, February 23, 2011
  • 62. Will E-Readers stay relevant as tablet prices drop? Will the lines between E-Readers and tablets continue to blur or will innovation diverge? We can’t be sure. Wednesday, February 23, 2011
  • 63. What we do know is: the demand for laptops is still big and they do lots of things that tablets just aren’t made for. Don’t give up on them yet. Wednesday, February 23, 2011
  • 64. THERE IS NOW A DIFFERENT DEVICE FOR EVERY PART OF YOUR DAY. Wednesday, February 23, 2011
  • 65. TABLETS ARE FOR THE FUTURE: HERE TO STAY. Wednesday, February 23, 2011
  • 66. MOBILE: DOES YOUR GRANDMA HAVE A SMARTPHONE? Wednesday, February 23, 2011
  • 67. 91% of Americans use cell phones. http://arstechnica.com/telecom/news/2010/03/wireless-survey-91-of-americans-have-cell-phones.ars Wednesday, February 23, 2011
  • 68. THAT MEANS YOUR Wednesday, February 23, 2011 GRANDMA HAS ONE.
  • 69. AND YOUR BABY. Wednesday, February 23, 2011
  • 70. By Christmas 2011, 1 in 2 Americans will have a SmartPhone. http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-phones-in-u-s-by-2011/ Wednesday, February 23, 2011
  • 71. There are roughly 37.5 million grandmas in the United States. Wednesday, February 23, 2011
  • 72. That’s at least 18.75 million grandmas with SmartPhones by Christmas. Wednesday, February 23, 2011
  • 73. More people, more devices. What about the 27% of Americans who already have a smartphone? Wednesday, February 23, 2011
  • 74. Remember that old joke? YOUR REFRIGERATOR IS RUNNING... Wednesday, February 23, 2011
  • 75. IT JUST STARTED. Wednesday, February 23, 2011
  • 76. Mobile is now more than one device, it’s digital functionality like “smart” appliances, augmented reality and physical functionality that connect with our lives and devices. Wednesday, February 23, 2011
  • 77. Mobile isn’t just in American homes. It’s larger than that, shaping culture and the world as we know it. At home and abroad. Wednesday, February 23, 2011
  • 78. 6 in 10 people around the world now have a mobile phone. http://www.usatoday.com/tech/news/2009-03-02-un-digital_N.htm Wednesday, February 23, 2011
  • 79. EGYPT WAS A GLOBAL LANDMARK OF MOBILE ACTIVISM. Wednesday, February 23, 2011
  • 80. MOBILE. EVERYONE. EVERYWHERE. IT’S BECOMING A PART OF OUR DNA. Wednesday, February 23, 2011
  • 81. NOT THINKING MOBILE? YOU’RE BEHIND. Wednesday, February 23, 2011
  • 82. FOR THE FUTURE: MOBILE EVERYTHING. Wednesday, February 23, 2011
  • 84. The future will be about... Agile Innovation Transforming the way we interact with information and our environment Value for both brand and consumer Truly integrated technology Wednesday, February 23, 2011
  • 85. THIS IS PROGRESS. THE FUTURE a We Are Here Time Wednesday, February 23, 2011
  • 88. Nicole Newville Jake Szymanski VP Brand & Media Planning Associate Brand Planner nicole.newvillw@space150.com jake.szymanski@space150.com 27 www.space150.com Wednesday, February 23, 2011
  • 89. Special Thanks To: Craig Key Christina Dorr Ned Lampert Eric Schlauch Michelle Swanson James Squires 27 www.space150.com Wednesday, February 23, 2011
  • 90. IMAGE CREDITS Boston.com - The Big Picture Matt McClain Peter Macdiarmid Los Angeles Times Framework Boston.com - The Big Picture Getty Images Getty Images AP Photo / Bela Szandelszky OK_01 Lefteris Pitarakis Boston.com - The Big Picture Pro-Zak Boston.com - The Big Picture Flickr Associated Press REUTERS / Charles Platiau Ben Stansall / AFP Is Your Refrigerator Running? Boston.com - The Big Picture Boston.com - The Big Picture dmguz Getty Images Flickr STR/AFP Mono Lake Tufas Boston.com - The Big Picture Dan Smith Getty Images Picasa Wednesday, February 23, 2011