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[object Object],Bonnie Canavino  President Red Cherry Group 2009
We are in a revolutionary era of surprise and innovation! You need to think and act like a revolutionary! Age of the Unthinkable‘Quote from Joshua Cooper Ramo  ‘The Age of the Unthinkable’
New Spa Client is Setting the Trend
Age of the Unthinkable
The Indigenous Revolution First Global Ritual Embracers / last 10 years Destination Spas - Internationally Grown / Vacation Abroad Resort Spa – National Business Retreats / Vacation Culture Spa – Local Culture Diversification  Spa Community Introduction City center spas and resorts Brand name recognized Spas and     Resorts  Alternative Self Care Spa Centers Medi Spas
The New Spa Consumer Complete Wellness Treatment No longer a spa world of stand alone modalities or systems Alternative Healthy Life Style Choices Alternative health treatments for Proactive wellness Accupressure, Reiki, Acupuncture, Energy Work… Personalization incorporated into basic services  Rather then Swedish and deep tissue…a custom modality therapy Rather then a Specific facial…created treatment with new modalities Indigenous Cultural Therapy Preventative wellness themes including ancient modalities and healing practices from old cultures Asia, European and New North and South American  Searching for brands that offer specific healing therapy features in the forefront
The New  Spa Consumer Expectation of Excellence  and Advantage! Revolutionary Environment  New Service Culture Safe…language and treatment attention  Comforting…human connection attention  Personalization…from entrance to end Green & Sustainable Luxury without waste…with a silver spoon Wellness spa BRAND product… Organic, natural…
The New Spa Consumer New Financial Commitment Reflects Understand the New Human Nature Relieve Fear about spending Eliminate  stress out of their lives Include to preventative wellness Changes for New Economic Reality Reflect the consumer’s life style…Recycling, Conservation & Self health Spa Service and retail programs to meet, new life management New and Innovative…revolutionize services and retail education and offerings
Aromatherapy Specific Collections Herbal Foot Soaks Herbs & Essential Oils Head Massage Shiro Oils Shirodara Detoxifying Dosha Herbal Balancing Massage Modalities Reiki Abhyanga Accupressure American Stone  Herbal Compress Therapy Floral Water Therapy Sense conditioning Dry Raw herbs Soak, Scrub… Global therapies that Complete the Wellness service!
Asian Spa Market steeped in culture service Presentation protocols Comfort to beautify the Spirit  Healing Cultural Arts Asian spa financial structure Not pledged with high overhead Use of indigenous healing traditional therapies Client financial commitment is in balance Asian Future Trend Traditional bath houses Offering massage and additional body therapy creating a new cultural venue of spa for the weary traveler Why Look to Asia
Javanese Lulur: multi modalities cleansing ritual Thai : ancient massage healing ritual Burmese Jivaka: muscle relief ritual Indian Head Massage: Balancing nervous        system ritual Ayurvedic Udwartan:  detoxification ritual Ayurvedic Shirodara: deep healing ritual Ayurvedic Abhyanga: lymph/ connective        tissue massage ritual Ayurvedic Marma: ancient Indian        accupressure for body junctures Indonesian Borea: healing full body        health ritual Asia China, India, Burma, Bali
Discovery by Economics and Local  Indigenous Spa Culture Design North Americas are the newest resource         indigenous healing rituals New Ritual Directive Healing to purify Soothing to calm and anti-inflammatory Spiritual to release tension and demons New world of aromatherapy Wild crafted organics : sage, tarragon, myrtle, fir needle,  America’s own Peppermint Penny Royal New Textures :Wild Crafted and Organic Healing herbs: angelica root powder / evening primrose leaves Floral Water: angelica / hydrangea Paste masks: used dry or wet / blend of root powders       and natural clays New and advanced techniques Sea Stone massage from Shaman Medicine Soaks with herbs and wild crafted oils Wraps with herbal pastes and floral waters   New North American Rituals
Searching the Future Indigenous Spa Culture Design South America will the next addition to spa rituals         indigenous healing rituals New Ritual Directive Healing with fruit high in V-C and anti oxidants : camu-camu fruit New world of aromatherapy Palo Santo – family of frankincense - healing New Textures similar to North America  Healing herbs Floral Water Paste masks New and advanced techniques Next South American Rituals
New Lifestyle Spa Service Complete Wellness means therapy in every step, touch and product used including Preventative spa health consultation Customized Chosen Service therapy Customized specialized therapy modalities Customized blended professional products  Sustainable aids and tools Post-custom therapy and home care retail recommendation experience Personalization Through Customization
New retail trend is in Customization! Customizing….home care to  match her wellness spa service,  directly gives you the power to meet  the spa guests search for Pro active  lifestyle therapy and advantage Personalizing the spa guest  home care makes her loyal  to you and can grow your  retail advantage into new marketing programs Personalization Through Customization
Questions and Answers Booth 1416

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Trend Watch 2009

  • 1.
  • 2. We are in a revolutionary era of surprise and innovation! You need to think and act like a revolutionary! Age of the Unthinkable‘Quote from Joshua Cooper Ramo ‘The Age of the Unthinkable’
  • 3. New Spa Client is Setting the Trend
  • 4. Age of the Unthinkable
  • 5. The Indigenous Revolution First Global Ritual Embracers / last 10 years Destination Spas - Internationally Grown / Vacation Abroad Resort Spa – National Business Retreats / Vacation Culture Spa – Local Culture Diversification Spa Community Introduction City center spas and resorts Brand name recognized Spas and Resorts Alternative Self Care Spa Centers Medi Spas
  • 6. The New Spa Consumer Complete Wellness Treatment No longer a spa world of stand alone modalities or systems Alternative Healthy Life Style Choices Alternative health treatments for Proactive wellness Accupressure, Reiki, Acupuncture, Energy Work… Personalization incorporated into basic services Rather then Swedish and deep tissue…a custom modality therapy Rather then a Specific facial…created treatment with new modalities Indigenous Cultural Therapy Preventative wellness themes including ancient modalities and healing practices from old cultures Asia, European and New North and South American Searching for brands that offer specific healing therapy features in the forefront
  • 7. The New Spa Consumer Expectation of Excellence and Advantage! Revolutionary Environment New Service Culture Safe…language and treatment attention Comforting…human connection attention Personalization…from entrance to end Green & Sustainable Luxury without waste…with a silver spoon Wellness spa BRAND product… Organic, natural…
  • 8. The New Spa Consumer New Financial Commitment Reflects Understand the New Human Nature Relieve Fear about spending Eliminate stress out of their lives Include to preventative wellness Changes for New Economic Reality Reflect the consumer’s life style…Recycling, Conservation & Self health Spa Service and retail programs to meet, new life management New and Innovative…revolutionize services and retail education and offerings
  • 9. Aromatherapy Specific Collections Herbal Foot Soaks Herbs & Essential Oils Head Massage Shiro Oils Shirodara Detoxifying Dosha Herbal Balancing Massage Modalities Reiki Abhyanga Accupressure American Stone Herbal Compress Therapy Floral Water Therapy Sense conditioning Dry Raw herbs Soak, Scrub… Global therapies that Complete the Wellness service!
  • 10. Asian Spa Market steeped in culture service Presentation protocols Comfort to beautify the Spirit Healing Cultural Arts Asian spa financial structure Not pledged with high overhead Use of indigenous healing traditional therapies Client financial commitment is in balance Asian Future Trend Traditional bath houses Offering massage and additional body therapy creating a new cultural venue of spa for the weary traveler Why Look to Asia
  • 11. Javanese Lulur: multi modalities cleansing ritual Thai : ancient massage healing ritual Burmese Jivaka: muscle relief ritual Indian Head Massage: Balancing nervous system ritual Ayurvedic Udwartan: detoxification ritual Ayurvedic Shirodara: deep healing ritual Ayurvedic Abhyanga: lymph/ connective tissue massage ritual Ayurvedic Marma: ancient Indian accupressure for body junctures Indonesian Borea: healing full body health ritual Asia China, India, Burma, Bali
  • 12. Discovery by Economics and Local Indigenous Spa Culture Design North Americas are the newest resource indigenous healing rituals New Ritual Directive Healing to purify Soothing to calm and anti-inflammatory Spiritual to release tension and demons New world of aromatherapy Wild crafted organics : sage, tarragon, myrtle, fir needle, America’s own Peppermint Penny Royal New Textures :Wild Crafted and Organic Healing herbs: angelica root powder / evening primrose leaves Floral Water: angelica / hydrangea Paste masks: used dry or wet / blend of root powders and natural clays New and advanced techniques Sea Stone massage from Shaman Medicine Soaks with herbs and wild crafted oils Wraps with herbal pastes and floral waters New North American Rituals
  • 13. Searching the Future Indigenous Spa Culture Design South America will the next addition to spa rituals indigenous healing rituals New Ritual Directive Healing with fruit high in V-C and anti oxidants : camu-camu fruit New world of aromatherapy Palo Santo – family of frankincense - healing New Textures similar to North America Healing herbs Floral Water Paste masks New and advanced techniques Next South American Rituals
  • 14. New Lifestyle Spa Service Complete Wellness means therapy in every step, touch and product used including Preventative spa health consultation Customized Chosen Service therapy Customized specialized therapy modalities Customized blended professional products Sustainable aids and tools Post-custom therapy and home care retail recommendation experience Personalization Through Customization
  • 15. New retail trend is in Customization! Customizing….home care to match her wellness spa service, directly gives you the power to meet the spa guests search for Pro active lifestyle therapy and advantage Personalizing the spa guest home care makes her loyal to you and can grow your retail advantage into new marketing programs Personalization Through Customization
  • 16. Questions and Answers Booth 1416