#ImpactMapping
@selleithy @sparkagility
Goals-Driven Delivery with
Impact Mapping
Salah Elleithy

#ImpactMapping
@selleithy @sparkagility
What keeps me going
is goals.
Image source: boxrec.com
Muhammad Ali

#ImpactMapping
@selleithy @sparkagility
Scenario
You start working with a new team. After many
meetings and maybe several weeks or months
later, you finally have a “list of stuff” to do.
As the team continues to work, they come to
the realization that we are not aligned on the
goals or the goals are not clear or visible.
What do we do now?

#ImpactMapping
@selleithy @sparkagility
Doing Busywork with no clear goals!

#ImpactMapping
@selleithy @sparkagility
What makes Goals important?
“Cat: Where are you going?
Alice: Which way should I go?
Cat: That depends on where you are
going.
Alice: I don’t know.
Cat: Then it doesn’t matter which way
you go.”
You've got to be very careful if you don't know where you are
going, because you might not get there.
Yogi Berra
Lewis Carroll, Alice in Wonderland

#ImpactMapping
@selleithy @sparkagility
• Define what Impact Mapping is
• Create your first Impact Map
• Introduce Impact Mapping to your team
What we will cover…

#ImpactMapping
@selleithy @sparkagility
Thought experiment
• Think of a goal you want to
accomplish
• Now think of the actor(s) affected
by this goal. Who might help you?
Who could discourage you?
• Think of the impact you want to
have by accomplishing this goal
• Now think of the deliverable you
need to do to make this impact

#ImpactMapping
@selleithy @sparkagility
What is an Impact Map?
It is simply a structured mind map…
It is a visualization of scope and underlying
assumptions, created collaboratively by the
technical and business people.
It mainly answers the why, who, how and what.
It quickly uncovers our assumptions.

#ImpactMapping
@selleithy @sparkagility
Goal
Actor
Impact
Deliverable

#ImpactMapping
@selleithy @sparkagility
Impact Map Example
Source: Godjko Adzick

#ImpactMapping
@selleithy @sparkagility
Another example
Source: Godjko Adzick

#ImpactMapping
@selleithy @sparkagility
Create your Impact Map
Increase attendance
for PMI WDC
university talk
events
Source: Godjko Adzick

#ImpactMapping
@selleithy @sparkagility
How to introduce to your team?
1. Introduce it to at least one person next week
and get their thoughts or feedback
2. Conduct a lunch and learn session with your
team and brainstorm on how you might
apply impact mapping in your context
3. Look at your project and use it to connect
the dots on your project (why, who, how and
what)

#ImpactMapping
@selleithy @sparkagility
More reading
impactmapping.org

#ImpactMapping
@selleithy @sparkagility
Contact
Salah Elleithy
salah@sparkagility.com
twitter.com/@selleithy
linkedin.com/in/selleithy
medium.com/@selleithy