3. Me
40m monthly active users
Top 10 fastest growing apps on FB, sold Zynga
15m users, $150m runrate, IPO ‘2000
2.5m units sold, sold in 5,000+ stores
5. Caveats
• This is not a panacea!
• You will not be certified!
• Leading a team & product takes subtlety
–Charlie Munger
“Mimicking the herd invites regression to the mean.”
6. No one asks to be a
“data driven business”
1. How do I grow faster?!
2. Should I focus on retention first then growth or the other way around?!
3. I've got a team of 12 and I'm trying to figure out how to divide them up.!
4. I've set goals for the company, but they seem disconnected from the day
to day. !
5. Growth is first priority! Should I hire a growth hacker?
7. Setting Goals for Startups
• Andy Grove created OKRs at Intel in the 1990s!
• Ford created OGSM in the 1950s!
• Colonel John Boyd introduced OODA to the Army in 1976!
!
This is, in particular, post-launch products designed for rapid release,
consumer products on transparent platforms. (i.e. FB)
8. Starting with OKRs
• Create accountability with autonomy!
• Let people know where they are
headed over all
John Doer’s OKR Presentation, circa 1999
9. OKRs
• Objective is the mission (subjective)!
• KRs are the measurement of hitting your
mission (objective)!
• You should not be hitting all your KRs, they
are goal posts (more on that later)!
• Quarterly once post product-market fit
Objective: make our users
want to come back
KR1: Day 1 retention +100%
KR2: 25% of DAU signs up
KR3: NPS +10 pts
KR4: Revenue
KR5: CS Ticket response time
KR6: Launch new feature
Not a priority (that’s ok!)
Sample OKRs
10. The problem with just"
talking about goals
• This should be about learning, getting better, not just hitting a mark!
• You should reward for behaviors not just end results
11. A tale of goals
• Objective: make our users want to come back!
• KR1: Time 0n site 30m!
• KR2: Retention 20%/mo, 30% week 1
12. Intent-Based
Product Development
–Eric Reis
“Learn > Build > Measure.”
-Jon Tien
“Pithy comment.”
– Chamath (Facebook)
“Measure, test, try things, throw out
what doesn’t work, do what does.”
The scientific method applied to product.