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Any person, business or brand looking to understand – and lead – cultural shifts
can turn to the fashion industry as a bellwether. Fashion not only shapes culture, it
acts as a mirror to society, reflecting important cultural shifts that may otherwise
be imperceptible.
The fashion industry caters to early adopters and seeks inspiration from the
edges, where trends and cultural shifts start. It is acutely attuned to changes in
the zeitgeist as well as the ambient influences of the biggest global trends (i.e.
MegaTrends).
For these reasons, the fashion industry can be an effective instrument for gauging
change and a proxy for trendspotting of the highest order.
In this report, we’ll take a look at MegaTrends impacting life and society, illustrate
how they are manifesting within the fashion industry and translate what it means
for all brands.
After you’ve read this, the length of a hemline will take on entirely new meaning
and you will never view paisley the same. 
2

Publié dans : Marketing, Commerce de détail
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