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CULTURAL CHECKLIST FOR BRANDS
Speak to and reflect a diverse population – age, race, size, gender, etc.
Be sensitive to cultural appropriation.
Design for modularity and multi-purpose.
Radical transparency can build trust and earn loyalty.
Appeal to the consumer’s carefree inner child.
Invest in material innovation.
Open up your brand to invite in outside partners (open brand API).
Leverage, rather than compete with, the collaborative economy.
Create jobs and develop communities with angel investing and talent incubation.
Toss the legalese in your privacy policy.
Design for microbially balanced rather than germ-free.
Experiment with gesture-controlled experiences.
Understand where your brand can appropriately enter the visual conversation.
Make your consumer’s life more frictionless.
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Publié dans : Marketing, Commerce de détail
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