GEN Z 2025
Generation Z, sitting in a circle holding hands.
They’re connected to the people around them,
and aware of the world beyond themselves.
They’ve come of age in an era of the first
African-American US President, marriage and
gender equality, and acute awareness of climate
change. They’re more globally connected,
polycultural and in tune as a generation than
any other. Where Millennials have been blamed
for trailblazing with entitlement, Gen Z see
themselves as part of a greater whole. In their
home, social or work lives, Gen Z leads with:
What’s good for me is good for everyone.
Gen Zers seek out new communities and sub-
groups, from marshmallow lovers to cosplay, for
a greater sense of belonging. To do so, Gen Zers
may have multiple digital personas that they dip
in and out of to explore their interests and
But who, or what, is the real ‘me’ of Gen Z?
Let’s take a look.
ME IS WE
GENERATION Z, SITTING IN A
CIRCLE HOLDING HANDS
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