GEN Z 2025
Gen Z’s social passions are focused on issues
that both reflect more traditional values and
caring for the greater good. Looking at the top
social advocacy and issues of Gen Z, Above the
Influence is the association they have the most
affinity for, followed by the truth campaign (s&h).
Both are organizations that help young people
stay on the right path, free of drugs and alcohol.
It’s as much a reflection of their life stage as it is
of their values, skewed toward the conservative.
Showing concern for others is another revered
social force. The Keep A Breast Foundation, a
breast cancer care and research organization, is in
the top three for this age group (s&h).
ME IS WE
Gen Z: conservative
Gen Z cares:
truth top social
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