GEN Z 2025
Gen Z loves anything that will self-destruct –
eventually. They communicate in the short-term
with messages that implode within 24 hours.
Gen Z are on a variety of social platforms –
71% say they’re on more the one (Pew). They’re
attracted to the likes of Snapchat and Periscope,
where they can dwell in the moment. Forty-
one percent of teens are on Snapchat (Pew),
and much to their horror, moms are joining
Snapchat now, too.
What’s said today is toast tomorrow. Gen Z
exist, snap, like, love, and thrive today, knowing
that tomorrow can change. And what they do
share is an exercise in thinking before acting and
cloaked in privacy.
We used to have letters, photographs and maybe
even folded notes leftover from middle school
to build the history of a person. But with the
frenzied, curated, and highly impermanent
imprint on digital, what will Gen Z leave
behind? A snippet of a story, but one with many
blanks to fill.
NOTHING LASTS FOREVER, EXCEPT YOU
What’s said today
is toast tomorrow
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