GEN Z 2025
NOTHING LASTS FOREVER, EXCEPT YOU
Gen Z are attracted to impermanence: 55%
say they “don’t like things that last forever
online” (Cassandra Report Digest). Given their
penchant for exploring different personas and
that 25% of them are “almost constantly” online
(Pew), it makes sense. Gen Z have come of age
understanding the consequences of their digital
choices. Too much sharing can only feed the
online sharks. Eighty-seven percent of 10- to
18-year-olds have witnessed online bullying
(McAfee). Consequently, Gen Z are carefully
treading the digital waters.
And when it comes to sharing relationships,
they’re more likely to keep their teen crushes
and love triangles closer to the heart than
online. Teens aged 13 to 17 now share less
information (12%) about their love lives or
relationships than their older peers (26%) aged
18 to 22 (eMarketer).
Their love of all things impermanent is a
reflection of their time: the speed of change
in digital, of 24/7 news cycles, of YouTube
celebrities like PewDiePie, who just passed 10
billion views on his channel. The world has
shown Gen Z that everything is morphing at the
speed of the internet, and so are they.
55% of teens say
they “don’t like
things that last
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