As Social Media natives, attuned to NSA
surveillance issues, they are more
concerned about disabling their phone’s
geolocation than their privacy settings.
Gen Z are drawn to incognito media such
as Snapchat, Secret and Whisper.
Source: Facebook Social Ads Platform (“Potential Reach”), 2013
They don’t want to be tracked
25%of 13-17 year-olds left
Facebook in 2014