1. Presented by
Spears Marke0ng
270‐495‐0014
h;p://SpearsMarke0ng.
com
@SpearsMarke0ng
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2. INTRODUCTION
Who are we and why should you listen to us?
We help local businesses get more customers by helping
them with their mobile marketing.
We are local marketing experts
Our goal is to help small businesses compete against the
big boys
When you succeed, we succeed!
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3. WHAT YOU WILL LEARN TODAY
Mobile Marketing
Mobile Marketing is one of the best ways to generate new
customers
Mobile Websites t into your online presence
Mobile habits of local consumers can affect your ndability
This is a NO TECHIE ZONE
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4. WHAT ARE MOBILE DEVICES?
Pocket-Sized Computing Devices
Cell phones, Smartphones, iPads,
Gaming Devices, ebook readers (Nook, Kindle)
Mobile devices are everywhere.
Mobile phones are here to stay.
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6. MOBILE MARKETING
Stop marketing the shotgun way.
Laser target your marketing instead
with Mobile Marketing!
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7. WHAT IS MOBILE MARKETING?
According to the Mobile Marketing Association,
mobile marketing is:
“a set of practices that enable organizations to
communicate and engage with their audience in
an interactive and relevant manner through any
mobile device or network.”
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8. WHAT IS MOBILE MARKETING?
Communicating with consumers using mobile devices.
Not a one-way message, not pushing info.
Consumers invited to opt-in, giving permission for
communication.
Providing value to consumers.
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9. WHAT IS MOBILE MARKETING?
NO SPAM Zone
NO unwanted
messages
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10. WHAT IS MOBILE MARKETING?
Very targeted marketing
Push marketing
A New Tool for your
Marketing Tool belt
The International Telecommunications Union (ITU) has found:
According to the United Nations-run organization, a whopping 6.1 trillion
text messages will be sent by the end of 2010. That gure, which has
tripled in the past three years, means people around the globe are sending
200,000 text messages every second.
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11. WHY MOBILE IS IMPORTANT
Population approaching 7 billion
7,000,000,000
Cell phones approaching 5 billion
5,250,000,000 Internet users – less than 2 billion
80% of Americans have cell phones
3,500,000,000
Smartphone usage growing to 50%
in 2011
1,750,000,000
20% of US households are mobile
0
only
World Population ell Phone Subscriptions Internet Users
C
Most of the cell phone population
has purchasing power!
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12. WHY MOBILE IS IMPORTANT
About 1.3 billion internet users use email
About 3 billion cell phone users use text
messages
By the end of 2010, 6.5 trillion text messages
will have been sent
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13. WHY MOBILE IS IMPORTANT
More people of all ages are accessing emails on cell
phones
But emails are not always opened
Considered spam or trashed
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14. WHY MOBILE IS IMPORTANT
On the other hand:
90% of text messages are read
within 3 minutes
99% of all text messages are read.
Average redemption rate is 20%
regardless of business type
No spam lters.
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15. WHY MOBILE IS IMPORTANT
Text messaging through mobile phones is becoming
the preferred way to reach customers.
Global mobile advertising marketing will be over $16
billion by 2011.
Clearly, if your business isn’t on the
mobile web, you are losing clients and,
more significantly, those clients are likely
to go to your compe0tors!
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16. THE BOTTOM LINE
The mobile marketing potential is
ENORMOUS!
You CANNOT afford to ignore this trend!!
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17. MOBILE – THE 7TH MASS MEDIA
First came Print
Then came Recordings
… Cinema
… Radio
… TV
Then came the Internet
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18. MOBILE – THE 7TH MASS MEDIA
Now we have MOBILE - the 7th Mass Media.
What is Mass Media?
Media that touches the greater masses.
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19. MOBILE – THE 7TH MASS MEDIA
What’s so special about the Mobile Industry?
With Mobile, you can do everything the other 6 media do.
Read newspapers
Watch movies
Listen to music
Listen to radio
Watch TV
Surf the Web
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20. MOBILE – THE 7TH MASS MEDIA
Bene ts the other 6 Mass Media don’t have:
Only media that is truly Personal
Consumer can be identi ed individually
Always on – 24/7
Constantly with the owner
Has built-in payment mechanisms
All can be done at moment of Intense Impulse!
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21. MOBILE – THE 7TH MASS MEDIA
Mobile is the newest Mass Media
with the potential to become
the most in uential mass media
of all time!
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22. FEATURES OF MOBILE MARKETING
Very effective and affordable
Provides constant access to customers
Can target speci c customers
Trackable
Results can be quick
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23. THE FUTURE...
According to Advertising Age,
“It’s clear that retailers that don’t embrace
mobile phone technology in the coming
year will be left behind, much as those
retailers who sat on the sidelines in the early
days of digital or social media are now
playing catch up.”
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24. WARNING!
If your business isn’t on the mobile web,
you are losing clients
and, more signi cantly, those clients
are going to your competitors!
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25. WHO NEEDS MOBILE MARKETING?
Retail – bene ts the most from mobile marketing
Some others include:
Travel
Real estate
Food and beverage
Consumer electronics
Apparel and accessories … and many more
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26. WHO DOESN’T NEED MOBILE MARKETING?
A niche whose target population doesn’t use mobile
phones
Small business who cannot afford a loss from marketing
experimentation (use a mobile marketing expert to
minimize losses)
Business owner who ignores important trends.
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27. HOW TO USE MOBILE MARKETING
Limited only by your imagination
Coupons
Surveys
Loyalty clubs
Last minute travel deals
Ticket sales
Sales and events … and more!
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28. SHOW ME THE MONEY!
Mobile phone use related to
buying activities increased in
2010, especially 4Q 2010.
Check for coupons and sales
Shared deals with friends
Comparison shopped for best
prices
Buyers used
mobile phones to shop!
$$$$$$$$$$$
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29. MOBILE FRIENDLY WEBSITES – WHY YOU NEED ONE!
People use mobile phones to search every day
Mobile friendly website loads faster
Business info is clearly visible – focus on important
information (phone #, address …)
Travelers search with their mobile phones
Market differently with 2 different website formats
Higher search engine rankings from 2 websites
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30. NON-MOBILE FRIENDLY WEBSITES
.com on mobile
.com on PC
Requires horizontal scrolling on mobile
Likely to miss important information
Frustrating!
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31. MOBILE FRIENDLY WEBSITES
.mobi website on mobile screen
Easy to navigate
Information clear
Pertinent links
Minimum
graphics
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32. MOBILE FRIENDLY WEBSITE EXAMPLE
Tulsa Zoo website features:
“Donate Now” button and link
“Directions” link
“Hours & Admission” link
“Contact” link
Link to main website
Links to current events
and exhibits
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33. MOBILE FRIENDLY WEBSITES
In planning a mobile marketing campaign, you will send
consumers to your website.
If your website is not mobile friendly, consumers will not
have a good experience and will leave your site
Less than 1% of .com, .net & .org sites are mobile friendly
99% chance your website is not mobile friendly.
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34. MOBILE MARKETING TOOLS
There are many mobile marketing tools you can use to
get your message out.
Select some and craft your messages to t the tools.
Mobile Marketing Tools include:
Text Messaging (SMS) – Short Message Service
Most cell phones can send text messages
Limited to 160 characters
Almost 100% open rates
Texting is universal – it works on all mobile phones
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35. MOBILE MARKETING TOOLS
Multimedia Messaging Service (MMS)
Can send audio, video and pictures
Mobile E-mail
Great way to get a message out
Mobile Internet Sites
Mobile friendly website for your business
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36. MOBILE MARKETING TOOLS
Mobile Applications
Computer programs installed on mobile phones
Provide capabilities for doing things (shop, checking account
balance)
Can advertise on mobile apps
Interactive Voice Response (IVR)
Make and receive voice calls without live person on your end
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37. MOBILE MARKETING TOOLS
Mobile Social Media
Easy to participate in social media
conversations
Incorporate ad messages into
conversations
Mobile Advertising
Advertise to broader base using ads placed in apps, on websites
Google bought AdMob – Mobile advertising is very important!
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38. MOBILE MARKETING TOOLS
Mobile Commerce
Smartphones are like digital wallets, using bar code
scanners and mobile point of sale systems to
make purchases
Proximity Marketing
Send geo-speci c marketing messages
You need to do local internet marketing for your
mobile website
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39. MOBILE MARKETING TOOLS
Mobile-enabled Traditional Media
Use traditional marketing media to invite consumers to
opt-in to your list
(print ads, TV ads … )
QR Codes
2D barcode that can be scanned digitally to direct
consumers to websites or marketing messages
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40. QR CODE
QR Code
Quick Response Code – 2D digital barcode
Scan with reader on smart phone camera
Scan with store scanner
Store extensive data which is read digitally
Created with help of mobile marketing consultant
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41. QR CODE
Works as pull advertising rather than
push advertising
Provides links to web pages,
coupons, opt-in invites, sales events
e.g. Scan code on sign at Target and get instant coupon
delivered to phone
e.g. Scan QR code on Coke can and it downloads the Coke
ringtone
e.g. Calvin Klein replaced a billboard with a giant QR code.
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42. QR CODE
Place on print advertising, business cards,
t-shirts, billboards, posters, websites, etc.
Can be created with help of mobile marketing
consultant.
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43. START NOW!!
Create a Mobile Friendly Website
30% of phones are smartphones which can access websites
Smartphone usage expected to reach 50% in 2011
Start a Text Message Marketing Program
Majority of mobile phones can receive text messages
Direct, personal and cost-effective marketing strategy
Start marketing with your own QR Codes
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44. SUMMARY
Mobile – newest mass media
Mobile phone use growing at rapid pace, smartphone
sales growing!
Mobile – great marketing potential for businesses
Mobile is set to explode!
It’s time to incorporate mobile into your overall marketing
campaigns.
Are you ready for the MOBILE EXPLOSION?!!
Go Mobile Now!!
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45. Spears Marketing
Spears Marketing will be happy to discuss
your mobile marketing needs with you
and implement the appropriate strategies
for an optimized mobile presence.
Spears Marketing
http://SpearsMarketing.com
info@spearsmarketing.com
(270) 495-0014
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