Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Un air de first
1.
2. Giving new vigour to First requires telling the story of a woman in
search of beauty, elegance and timelessness. The story of a
fragrance one wears like a favourite piece of jewellery, something
the young woman embodying it would do naturally.
Her fragrance will be like her jewellery: the memory of a promise, a
commitment, a show of tenderness, a breath of emotion.
A fragrance that she will wear like this piece of jewellery… quite
simply… and because this piece of jewellery was the first, the
fragrance will be Un Air de First.
Concept
4. The white lacquered bottle
reflects the delicate softness
of Un Air de First, as the clear
raindrop reveals the colour of
the jus and infuses the bottle
with light.
The bottle is topped with a
white bulb atomizer for an
extremely feminine
application of the fragrance.
The bottle contours are subtly
hot foil stamped on the
packaging in silver on a white
background.
Design
5. Eau de Parfum
Floral Green Aldehydic
Aldehydes
Galbanum Essence
Vetiver
Rose Essence Bulgary
Jasmine Absolute Egypt
Musks Cosmone
An ultra-feminine floral heart
An elegant woody base
A soaring aldehyde head
6. A new jewel-fragrance, rare and precious to celebrate
an exceptional woman
A floral Green Aldehydic
Faithful to the refinement of First, this perfume maintains the nobility of the finest natural
ingredients, Aldhehydes, whilst adding new rawmaterials that transcend the essence of
feminity: Galbanum, Cosmone.
The precious grace of Jasmine Absolute Egypt is upheld like an invaluablestone by a
delicate Rose Essence Bulgary.
Un Air de First inherits from its namesake the elegance of vibrant Vetiver,
amberyundertones and the addition of softly encompassing Musks.
A sparkling and memorable ornament true to the naturalistic poetry of
Van Cleef & Arpels.
