CLEO Singapore’s signature event – Most Eligible Bachelors – is a highly anticipated annual contest in search of the hottest men in town who have it all – personality, charisma and success.

1. PRESENTER
SPONSORSHIP PROPOSAL FOR

2. CLEO MOST ELIGIBLE
BACHELORS 2019
Our flagship event, CLEO Most Eligible Bachelors,
never fails to be the talk of the town every year.
During this campaign period, we attract a lot of
eyeballs, which leads to a spike in our website, sales,
and social media numbers.
Now in its 24th edition, we’re making CLEO
Bachelors bigger and better, to create more value for
everyone involved.
Want to get in on the action? Here’s how.
THE BACHELORS ARE BACK!

3. A more stylized spread
This year, the feature will be done in the style of a men’s fashion spread, so the focus will be solely on our Bachelors… and what
they’re wearing.
Group dates with Bachelors’ Insiders
Following the positive feedback we’ve gotten from our Bachelors’ Insiders last year, we’ll be continuing with our group date events.
This is also where our clients and sponsors better engage our target audience and get social media mileage, on top of editorial
coverage.
A very special Finals Party - CLEO Most Eligible Bachelors Arcade
For the very first time, our readers can get a room with the CLEO Bachelors, literally! We’ll have a full-day event in a zone with
experiential rooms, where our readers can get up close and personal with our CLEO Bachelors. There’s an opportunity for brands to
come on board and customise a room, providing our readers with a fun and non-boring brand experience!
WHAT’S NEW

4. Being a digitally-led campaign, CLEO Most Eligible Bachelors are featured
extensively on our website and social media platforms - including videos.
DIGITALLY LED
198K 44K 2mins
Views
For Bachelors
related web articles
Combined Views
On Instagram, YouTube
and Facebook
Time on Page
for Bachelors
related web articles
30K 7K
Likes
And counting, on Instagram
#CLEOSGEB
Views
On average for Bachelors
related web articles

5. APRIL TO MAY 2019 MAY 2019 MAY TO JULY 2019
A W A R E N E S S C L E O M O S T E L I G I B L E
B A C H E L O R S A R C A D E
P O S T
P U B L I C I T Y
• Print & Digital Editions of CLEO May 2019 issue
• ATL, BTL Branding
• CLEO Facebook Posts
• CLEO Instagram Stories & Posts
• Bachelors’ Social Media Posts
• Bachelors’ Insiders’ Dates
• Bachelors Related Web Articles
• Dedicated EDM Broadcasts to CLEO
database
• Sponsor's Engagement
• 3 hours of Experiential Rooms
• 3 hours of Partying
• CLEO Instagram Stories & Posts
• Print & Digital Editions of CLEO July 2019 issue
• CLEO Facebook Posts
• CLEO Instagram Stories & Posts
• CLEO Website
CAMPAIGN OVERVIEW

6. WE INVITE YOU TO PLAY
AT CLEO’S MOST ELIGIBLE BACHELORS ARCADE
CLEO’S Most Eligible Bachelors Arcade is a new first-of-its-kind party experience created by
CLEO. CLEO has curated an arcade of fun rooms filled with sweet treats from the BEST in
Beauty, Fashion and more.

7. VENUE
TBC
DATE
18 MAY 2019
EVENT HOURS
3PM TO 6PM (BACHELORS ARCADE)
7.30PM TO 10PM (BACHELORS PARTY)
EVENT DETAILS

8. KEY THEMES
KARAOKE ROOM
Sing to our favourite tunes
with our music-loving
Bachelors and score a
sweet treat!
HUMAN CLAW MACHINE
ROOM
Score gifts in our Human
Claw Machine Room filled
with event-day exclusives..
NAUGHTY PONG ROOM
Play a game of Ping Pong
and win BIG.
MAZE ROOM
Find the way to our
Bachelors’ hearts. There’s a
heart throb waiting in every
corner.
EB NIGHT PARTY
18 May, 7.30 pm onwards
A party to crown CLEO’s Most Eligible Bachelor 2019
with a night of beats by a local DJ, canapes and drinks.
This event is by invite only and for over 18 year old.
Pick up to 6 experiential rooms and get up close with
our Bachelors! Sharing 4 of our fun themes:

9. TARGET PARTICIPATION 1,000 PAX
TARGET DEMOGRAPHICS
💃AGED 19 TO 29
FEMALES & MALES
EDUCATED /
PMEBS
😉
FUN
LOVING
SEEKERS
FEARLESS &
EXPERIMENTAL
INDIVIDUALS
🏃
EMERGING
AFFLUENT
PARTY
GOERS!

10. COMMITMENT FROM PRESENTER
CASH
$50,000 (Excludes prizes and GST, non-agency commissionable)
IN KIND
$1,000 worth of products for winner of CLEO’s Most Eligible Bachelor 2019
$500 worth of products for winner of brand’s subsidiary award
30 x $100 worth of products for all participating bachelors
$200 worth of products for reader who voted for winner of CLEO’s Most Eligible Bachelor 2019
25 x $100 worth of products for the Bachelors’ Insiders
1,000 travel size product/ brand premium for CLEO Most Eligible Bachelors Arcade

11. PRESENTER’S MILEAGE
PRINT MEDIA
2 x DPS brand ads in the Print & Digital Edition of CLEO – To be utilized by August 2019 issue
DIGITAL MEDIA
1 x Road Block package on Homepage for 8-weeks (April and May 2019)
2 x Sponsored Posts – To be utilized by August 2019 issue
PRINT EDITORIAL SUPPORT
2 x 1pp Editorial support in the Print & Digital Edition of CLEO – Editorial angle and issue TBC
DIGITAL EDITORIAL SUPPORT
4 x Non-exclusive web articles on CLEO.com.sg – Editorial angle and month TBC

12. PRESENTER’S MILEAGE
VIDEO
1 x Exclusive editorial video featuring your product/ retail store. A CLEO Bachelor and a Bachelors’ Insider will also be featured in
the video – Exact story board TBC
BACHELORS’ INSIDERS DATE
1 x Exclusive Bachelors’ Insiders date featuring your product/ retail store. The date will target 4 CLEO Bachelors and 4 Bachelors’
Insider – Exact story board TBC
1 x EXCLUSIVE CLEO SOCIETY EVENT
CLEO to organise a 3-hour, closed-door event targeting 30 CLEO readers.
Event recruitment will be done via CLEO digital platforms (1 x CTA web post, 1 x dedicated EDM and a minimum of 1 Facebook or IG
Story post). At the event, 1 CLEO editorial staff will host the event and provide a minimum of 2 social media posts during event -
Platform, format and number of posts to be at Editorial's discretion. CLEO will also provide 1 post event editorial web article.
In return, please provide F&B, door gifts and shopping privileges for the readers.

13. PRESENTER’S MILEAGE
EXPOSURE AT CLEO MOST ELIGIBLE BACHELORS ARCADE
1 x Exclusive experiential room at the CLEO Most Eligible Bachelors Arcade – Dimensions and mechanics to be discussed with
CLEO, setup to be done by The Face Shop
1 x Customized stage game during the Bachelors Party - Details to be discussed with CLEO
An exclusive subsidiary award will be created with your brand or USP in mind – The special award will be presented during the
Bachelors Party
Logo credits on official photo wall and stage backdrop
Credit mention by host during the Bachelors Party
ASSOCIATION WITH CLEO MOST ELIGIBLE BACHELORS 2019
Logo credits as Presenter within the campaign spread in the Print & Digital Edition of CLEO – May & July 2019 issue
Logo credits as Presenter in dedicated EDM broadcasts
Text credits as Presenter in all Bachelors related web articles
Logo credits as Presenter in relevant publicity or branding collaterals (E.g. Includes e-invites, event posters and etc)

14. PRESENTER’S MILEAGE
OTHERS
Category and product exclusivity
Right to use event name and logo on your Marketing collaterals - Subjected to CLEO’s approval

15. COMMITMENT FROM SPONSOR
CASH
$30,000 (Excludes prizes and GST, non-agency commissionable)
IN KIND
$1,000 worth of products for winner of CLEO’s Most Eligible Bachelor 2019
$500 worth of products for winner of brand’s subsidiary award
30 x $100 worth of products for all participating bachelors
$200 worth of products for reader who voted for winner of CLEO’s Most Eligible Bachelor 2019
25 x $100 worth of products for the Bachelors’ Insiders
1,000 travel size product/ brand premium for CLEO’s Most Eligible Bachelors Arcade

16. SPONSOR’S MILEAGE
PRINT MEDIA
2 x FPFC brand ads in the Print & Digital Edition of CLEO – To be utilized by August 2019 issue
DIGITAL MEDIA
1 x Sponsored Post – To be utilized by August 2019 issue
PRINT EDITORIAL SUPPORT
1pp Editorial support in the Print & Digital Edition of CLEO – Editorial angle and issue TBC
DIGITAL EDITORIAL SUPPORT
2 x Non-exclusive web articles on CLEO.com.sg – Editorial angle and month TBC

17. 1 x EXCLUSIVE CLEO SOCIETY EVENT
CLEO to organise a 3-hour, closed-door event targeting 30 CLEO readers.
Event recruitment will be done via CLEO digital platforms (1 x CTA web post, 1 x dedicated EDM and a minimum of 1 Facebook or IG
Story post). At the event, 1 CLEO editorial staff will host the event and provide a minimum of 2 social media posts during event -
Platform, format and number of posts to be at Editorial's discretion. CLEO will also provide 1 post event editorial web article.
In return, please provide F&B, door gifts and shopping privileges for the readers.
SPONSOR’S MILEAGE

18. EXPOSURE AT CLEO MOST ELIGIBLE BACHELORS ARCADE
1 x Exclusive experiential room at the CLEO Most Eligible Bachelors Arcade – Dimensions and mechanics to be discussed with
CLEO, setup to be done by BRAND
1 x Customized stage game during the Bachelors Party - Details to be discussed with CLEO
An exclusive subsidiary award will be created with your brand or USP in mind – The special award will be presented during the
Bachelors Party
Logo credits on official photo wall and stage backdrop
Credit mention by host during the Bachelors Party
ASSOCIATION WITH CLEO MOST ELIGIBLE BACHELORS 2019
Logo credits as Sponsor within the campaign spread in the Print & Digital Edition of CLEO – May & July 2019 issue
Logo credits as Sponsor in dedicated EDM broadcasts
Text credits as Sponsor in all Bachelors related web articles
Logo credits as Sponsor in relevant publicity or branding collaterals (E.g. Includes e-invites, event posters and etc)
SPONSOR’S MILEAGE

19. OTHERS
Category and product exclusivity
Right to use event name and logo on your Marketing collaterals - Subjected to CLEO’s approval
SPONSOR’S MILEAGE

20. COMMITMENT FROM SUPPORTER
CASH
$8,000 (Excludes prizes and GST, non-agency commissionable)
IN KIND
$1,000 worth of products for winner of CLEO’s Most Eligible Bachelor 2019
30 x $100 worth of products for all participating bachelors
$100 worth of products for reader who voted for winner of CLEO’s Most Eligible Bachelor 2019
25 x $100 worth of products for the Bachelors’ Insiders
1,000 travel size product/ brand premium for CLEO’s Most Eligible Bachelors Arcade

21. SUPPORTER’S MILEAGE
PRINT MEDIA
1 x FPFC brand ad in the Print & Digital Edition of CLEO – To be utilized by August 2019 issue
DIGITAL MEDIA
1 x Sponsored Post – To be utilized by August 2019 issue
DIGITAL EDITORIAL SUPPORT
1 x Non-exclusive web article on CLEO.com.sg – Editorial angle and month TBC

22. EXPOSURE AT CLEO MOST ELIGIBLE BACHELORS ARCADE
Logo credits on official photo wall and stage backdrop
Credit mention by host during the Bachelors Party
ASSOCIATION WITH CLEO MOST ELIGIBLE BACHELORS 2019
Logo credits as Supporter within the campaign spread in the Print & Digital Edition of CLEO – May & July 2019 issue
Logo credits as Supporter in dedicated EDM broadcasts
Text credits as Supporter in all Bachelors related web articles
Logo credits as Supporter in relevant publicity or branding collaterals (E.g. Includes e-invites, event posters and etc)
OTHERS
Right to use event name and logo on your Marketing collaterals - Subjected to CLEO’s approval
SUPPORTER’S MILEAGE