http://ITMarketingIdeas.com SUMMARY SLIDES: MSP marketing content that duplicates material elsewhere on the web is being penalized by search engines, so here are two other options. Copyright (C) SP Home Run Inc. SP Home Run is a registered trademark of SP Home Run Inc. All worldwide rights reserved.

1. SPHomeRun.com
Your MSP Marketing
Website Needs Your
Own Content More
Than Ever
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com
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Even if Search
Engines Cannot
Detect if You’re
Using MSP
Marketing Ideas

3. Sponsored by ITMarketingIdeas.com
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That Also Appear
On Other Websites,

4. Sponsored by ITMarketingIdeas.com
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They Can Penalize
Your Website for
Using Duplicate
Content

5. Sponsored by ITMarketingIdeas.com
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Google is Targeting
Sites that “Scrape”
or Aggregate
Content From
Other Sources

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Its Panda Updates
Have Been a
Significant Step
in this Direction

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To Boost Business,
The Solution is
to Have Your
Own Original,
Quality Content

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That Takes Time &
Effort, Which Incites
Some People to
Try to Use Existing
Content Instead

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So What are Your
Options?

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Write It Yourself

11. Sponsored by ITMarketingIdeas.com
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Avoid Trying to
Shoehorn
Content into Your
Site that was
Never Written

12. Sponsored by ITMarketingIdeas.com
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With Your Company
Specifically in Mind:

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• Start by
Knowing Which
Messages

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• Follow These
Basic Guidelines
On Blogging

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• Get Writing

16. Sponsored by ITMarketingIdeas.com
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Have Somebody
Else Write It

17. Sponsored by ITMarketingIdeas.com
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You Can Use
MSP Marketing
Material Written
by Others

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- IF it’s Written
Specifically for
Your Needs:

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• Find a Service
for This

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• Prepare a Short
Brief

21. Sponsored by ITMarketingIdeas.com
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• Make it Clear
that Material
Written for You
Must be Original

22. Sponsored by ITMarketingIdeas.com
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Have You Already
Worked with an
External Provider
for Your MSP
Marketing Content?

23. Sponsored by ITMarketingIdeas.com
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What Were the
Results?

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We Welcome
Your War Stories
in the Comments
Section Below

25. SPHomeRun.com
Recommended Reading:
Top 10 IT Marketing Strategies
Download this
Free Special Report Now at
ITMarketingIdeas.com
Copyright © SP Home Run Inc. All worldwide rights reserved.
SP Home Run is a registered trademark of SP Home Run Inc.
Creative Commons Image Source: Flickr BUILDWindows