1. Unit 30:TV
Advertising

2. Learning Objectives:
To develop knowledge and
understanding of the ways in which
adverts use style to sell their
products/message

3. • Styles used in Television Advertising

4. • Humour makes
adverts more
memorable.
• Example: Yeo
Valley advert
• New Flora advert

5. /Dramatic Tactics
• Charity and health
adverts tend to use
shock tactics to grab
the attention of the
audience and get a
serious message
across to the
audience.

6. Intertextual References
• Using other texts to
create or add
meaning to an
advert. Adverts often
use parody or pay
homage to existing
texts.

7. Surrealism
• Audience are not too sure what the product is
• Plays on being different and away from the ‘norm’
Examples
• David Lynch - PS2
• Belly’s gonna get ya - Reebok
• Kevin the hamster - Levi’s (banned)

8. Codes and Conventions
• Camera shots/angle
movement
• Editing
• Mise en scene
• Sound/ music
• Lighting
• SFX
• Computer graphics
• Also Consider how the
technical elements
work together to
create a specific
message and sell the
product to the
audience.

9. Lesson Task
• Humour
• Shock tactics
• Intertextual References
(parody)
• Surrealism
• Codes and conventions
• Using the internet find an
advert for each of the different
styles.
• Identify the product being sold
and when the advert was aired
on TV.
• Explain how the adverts use the
codes and conventions to get a
message across to the audience
and encourage consumers to
buy the product.