Unit 30: TV Advertising

1. Unit 30: Advertising Production

2. Unit learning Aims
1. Know about the structures and techniques of
television advertisements
2. Be able to originate and develop an idea for a
television advertisement
3. Be able to produce a television
advertisement
4. Be able to reflect upon own television
advertisement production

3. Student TV Advert Examples

4. Purpose of Advertising
• The main purpose of advertising is to inform
people about new products and services
offered by an organisation, persuade people
to buy these products or make use of the
services offered

5. Different Forms of Television
Advertising

6. Realism Adverts
• Realism is the representation
of whatever is possible in real
life or in a non fictional way.
• The positives for this type of
advert is that they are simple
and easy to make, but on the
other hand this kind of advert
will not stand out over others,
and do not give a big enough
impact to be remembered
over time.

7. Anti –Realism Adverts
• Anti-realism is the representation of
anything unrealistic, the use of
fictional/unreal situations or ideas,
for example this Cadbury’s advert
which has two children who wiggle
their eyebrows to the beat of the
song or the gorilla that can play the
drums.
• The benefits of using this kind of
advert is that it can evoke humour in
the audience and therefore will be
remembered for longer.
• It also gives the creators creative
freedom to invent unconventional
characters and narratives. However
not everyone will understand these
ads, and can be thought of as strange
or confusing, which can alienate
some viewers.

8. Animation Adverts
• Animation is the process creating frames one
by one then displaying them quickly in
sequence creating the illusion of movement.
There are different styles of animation for
example computer generated images (CGI
which can be 3D or 2D), stop frame
animation or clay-mation.
• An example of CGI is this coke advert which
is almost entirely computer animated. The
advantages of animation are that you can
create what would be impossible in real life,
it can be cheaper live action (depending on
production/scale), it can look a lot better
using modern technology.
• Also a lot of companies have created a
character/brand identity which is often an
easier way of helping the audience relate
back to the company. However animation
can be a very long process to produce and it
can also be expensive

9. Documentary Style
• Documentary style
adverts tend to use real
locations and
sometimes real staff in
order to establish trust
and gain credibility with
the audience.
• Include facts and
interview style
presentation to camera.
• An example of
documentary style
advertising is a Dominos
ad which starts off with
them looking at
problems with their
pizzas, then fix it.

10. Series Adverts
• An advert which is a part of a
series has a constantly
developing story. The series
usually has a main character
and additional characters. BT
uses a series of adverts, in
each of their ads we see a
family consisting of a mother,
her son, and her new husband.
This family goes through some
problems that audience
members will be able to relate
to and in the series, BT
broadband helps the family to
cope with trouble they face.

11. Stand Alone (one off) Advert
• A stand alone
advertisement is a form
of advert that is a one
off, there will not be
another advert by the
same company that is
related in terms of the
story/narrative.

12. Talking Heads Adverts
• Talking heads adverts
tend to have people
talking about the
product/company giving
their positive opinions.

13. Lesson Task:
Create a PowerPoint/ Prezi
explaining the different
forms of TV adverts with
detailed reference to
examples.
• Realism
• Anti –realism
• Animation
• Documentary style
• Series
• Stand alone (one off ad)
• Talking heads