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How To Use Social Media For Your Small Business

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http://www.spiral16.com Social media for business is all about reaching your customers. Research has proven that using social media strategically can dramatically increase the exposure of your small business, both in promotion and leads generated. This presentation from Michelle Lamar of Spiral16 covers the 3 steps to social media marketing and serves a s a good introduction to how businesses everywhere can use social media to listen, tell a story, and establish trust with your community.

Publié dans : Business, Technologie
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How To Use Social Media For Your Small Business

  1. 1. EVERY MINUTE OF THE DAYFacebook users share 648,748 pieces of contentTwitter users send 100,000 tweetsYouTube users upload 48 hours of video contentInstagram users share 3,600 photos Source: DOMO data
  2. 2. EVERY MINUTE OF THE DAYApple receives 47,000 app downloads27,778 new blog posts are published on TumblrGoogle receives 2 million search queriesConsumers spend $272,000 on web shopping Source: DOMO data
  3. 3. IT’S NOT ABOUT YOUDoesn’t matter if you don’t Tweet.Doesn’t matter if you don’t “like” Facebook.Using social media for your business is about thecustomers you want to reach.
  4. 4. Can Social Media REALLYHelp My Business?
  7. 7. LOCAL SMALL BUSINESSES USE SOCIALMEDIA FOR PROMOTION Source: Merchant Circle 2011 and Hubspot.com
  8. 8. How Do I Use Social Media & Blogging for My Business?
  9. 9. 3 STEPS TO SOCIAL MEDIA MARKETING 1. Observe & Listen. 2. Tell a Good Story. 3. Concentrate to Dominate.
  10. 10. STEP 1: OBSERVE & LISTENGet on social networks to find wherepeople are talking about similar product orservice.Ask customers about social media habits.Which online communities do you getresponses from?
  11. 11. STEP 2: TELL A GOOD STORYWhat makes your business unique?Why should customers buy from you?Keep it simple.Because you have four seconds*. *=Source: Information Week
  12. 12. STEP 2: CONTINUEDAll good marketing answers these threequestions:-WHO ARE YOU?-WHAT DO PEOPLE THINK OF YOU?-WHAT DO YOU WANT PEOPLE TO THINK OFYOU? Source: Information Week
  13. 13. STEP 3: CONCENTRATE TO DOMINATEStart with one social network.Establish a presence for your business onthat network.Expand your efforts to next onlinecommunity that is important for youraudience.
  14. 14. STEP 3: CONTINUEDDon’t rush to join every social mediacommunity that is popular.Slow and steady approach is best.Social media marketing takes time—somake sure you’re using your time wisely.
  15. 15. RESOURCESSocial Mouths Duct Tape MarketingSocial Media Examiner Digital Evolution BlogMarketing Profs Etsy BlogSpiral16 Blog V3 Marketing BlogAmerican Express OPEN Forum HubspotState of Inbound Marketing Report from Hubspot - March 2012
  16. 16. MICHELLE LAMARAccount ManagerSpiral16 - Social Media and Online Research & Analysishttp://www.spiral16.com michelle.lamar@spiral16.com913-944-4282 www.spiral16.com