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Spire Research
and Consulting
Market Sizing &
Segmentaton

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Spire Research and Consulting
The leading research-based consultancy in emerging markets
We were founded in the year 2000.
We have 100 employees in ten full-service offices.
We serve Global Fortune 1000 firms, governments and other
leading organizations.
Our opinions frequently appear in print, television and radio
media.
We provide a broad spectrum of research and consulting
solutions for market growth and entry.

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Why Spire?
Our competitive advantages
Solutions that
include relevant
facts and
practical advice
on how to get
best market
results from least
effort.
An in-depth and
broad view of
the market eco-
system and how
decision makers
and influencers
behave within it.

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Research and Consulting Solutions
Market Sizing & Segmentation
Spire’s market sizing and feasibility solutions will
support your company in determining a
successful market growth or entry strategy.
Our service measures the total addressable
market (historic and forecasted), assesses the
marketability and competitiveness of your
product, establishes feasible targets and
quantifies future returns on investment.
Spire’s approach to market sizing encompasses
both supply and demand-side methods, while
leveraging on secondary data and expert
opinions. Spire also defines and values key
market segments, as well as audits sales and
marketing programs for return on investment.

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Research and Consulting Solutions
Market Sizing & Segmentation
Market sizing and segmentation
Market sizing and forecasting
Market segmentation by geographic
region, by channel type, by price band and
customer segment
Market trend analysis, future price inflexion
points

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Research and Consulting Solutions
Market Sizing & Segmentation
Market Feasibility Model
Macro Environment
Assessment
Competitor
Benchmarking &
SWOT Analysis
Channel Access
Measurement
Cost of Business
Analysis
Market Sizing and
Forecasting
Financial Feasibility
Projections
Recommended Market Entry
Strategy & Roadmap

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For more information, please contact us at
info@spireresearch.com or visit www.spireresearch.com