The document discusses the changing digital marketing landscape in India. It notes that mobile advertising networks use GPS technology for location-based targeting and mobile app targeting. Social media platforms are important for brands to communicate with customers. The amount of money spent on digital advertisements is steadily increasing due to the growth of smartphones and internet penetration. Data integration and retrieval is easier in digital marketing than other platforms, allowing for better targeted advertising. Location-based advertising is seen as an effective technique for achieving high returns on investment.

1. Digital Marketing Landscape
In India

2.  For single advertisers, Ad media channel's disruptive effects big key
players and hence it is essential brands to be well aware of the changing
scene of Digital Marketing in India.
 Mobile Advertising networks in India make Mobile based advertising
feasible by the utilization of GPS technology for location based targeting
and mobile app targeting.
 Customize audience from mobile apps can assist you with driving the
highest possible ROI.

3.  Social media platforms are probably the most important platform for
the brands to communicate with customers on the inter-web.
 Social media is pervasive; hybrid apps, native apps, web apps, desktop
websites, and the social media is available all over the place.
The advertising landscape is dynamic and regularly changing and we
shall at some pointers where this contention is valid and thriving.

4. Digital Marketing Pointers:
Money Spent is Increasing
Positive Monetary Outlook
Ease of Use
Data Integration and Retrieval
ROI
Location Based Advertising

6.  The normal amount of cash exhausted on online and digital
advertisements in steadily expanding.
 Aside from the traditional TV ads the latest digital marketing platforms
like in app ads, Social Media ads and video ads have taken up more
space in the every day notice schedule.
 This is a direct result of the Smartphone revolt and increasing internet
penetration.

8.  With expanding internet campaigns and penetration, the companies
investment on online advertising is increasing exponentially,
 However as competition increase, ad agencies and advertisers will
focus more on prominence hyper-segmentation to micro-target the right
customers.
 It gives them perfect amount of control over the Advertising strategies
based on the demographic, and to yield better Ad campaign outcome.

10.  The digital platform has repeatedly been recognized for its ease of
integration and implementing by non-professional and non-developer
groups.
 You can just simply create ads and place the ads. With the help of pre-
built-in templates and themes the creative of digital advertising can be
improved.
 Final step is to just customize the content to the upcoming level with
geo-targeted, language-optimized content to accelerate Facebook fan
growth with relevant offers.

12.  Data recovery and reconciliation is very simple.
 If you employ big data analytic, it is much easier to execute the plan in
a digital paradigm than any other platform.
 This gives digital advertising the edge and always increasing the
investment for better target audience reach.

14.  The share of Mobile phones in the overall advertisement market and its
Internet ad market will double its present size by 2019, owing to it's
demonstrated returns.
 Social media ad marketing assume to develop at the quickest rate in
the coming years.
 Its pace could further magnify with the delivery of better and more
targeted ads.

16.  To achieve the best impact and ROI the advertisement needs to be best
deployed in location based target manner.
 The actuality to be recalled is that data is not an end in itself, but rather
a channel to push the right message using the right media channel at the
ideal time to guarantee effective campaign.
 The best channel for right targeting at this moment is the location
based advertising technique.

17.  The major challenge in this regard, is for traditional media organization
to be well prepared to adapt to the changing ways in which data is being
consumed by end users.
 More organizations are changing to social media ads and cloud
computing platforms for information circulation.

18. In the complex world of ad technology, more clarity is advancing as time
passes by and as the world changes to another request for getting to
content any place, at anytime, and on any gadget the need now is for an
enhanced digital marketing strategy rather than those defined by start and
end dates.
The changing scene of Digital Marketing will make the majority of that
conceivable.

19. How Digital Marketing have helped Real
Estate Sectors to increase their Business
Scope and Visibility:
http://bit.ly/1RBlY9S

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